This report identifies contemporary HR issues and challenges within Next Plc, a British multinational retail company, and explores the responsibilities of HRM functions in resolving these issues. The report details challenges such as regulatory changes, recruitment and retention of top talent, managing organizational changes, and workforce training and development. It further explains how HRM functions like job design, recruitment, training, and performance management contribute to addressing these challenges. The 5 P's model of strategic HRM (Purpose, Principles, Processes, People, and Performance) is analyzed as a framework for providing solutions. The report concludes with relevant recommendations for changes to enhance HR practices at Next Plc. Desklib provides similar solved assignments and study resources for students.