Marketing Report: Analysis of Next Plc's Strategies and Functions

This report provides a comprehensive analysis of Next Plc's marketing strategies. It begins by introducing the marketing concept and its application within the company, followed by an examination of different marketing processes. The report then delves into the marketing functions, detailing their roles and responsibilities within Next Plc, as well as the interrelation of marketing with other functional departments. The value and significance of marketing are discussed, emphasizing its importance in decision-making and facilitating the exchange and movement of goods. The report concludes by highlighting the importance of effective communication and collaboration between different functional divisions within the company and provides references to support its findings.

Marketing Essential

Table of Content
• Introduction
• Marketing Concept
• Different marketing processes
• Marketing functions role and responsibilities
• Interrelation of marketing with another functional departments
• Value and significance of marketing role
• Conclusion that emphasise importance of marketing
• Conclusion
• References

Introduction
Marketing is considered as a aggregation of overall task that are
performed through company in order to expand, develop and deliver
value for satisfying consumers requirements into marketplace. For this
report the chosen company is Next Plc which is a leading British
multinational retailer. Its headquarters is in Enderby, Leicestershire, UK.

Marketing Concept
Marketing is a procedures of creating, distributing, communicating and
exchanging offerings, set of institutions and activity. Concepts of
marketing are refers as philosophy that organisation should study their
consumers requirements then make decision for accomplishing those
needs effectually (Marketing concept, 2010).
• Current trends
• Future trends

Different marketing processes
Marketing process is considered as a manner in which value can be
created for the clients to fulfil their requirements effectively. By this
procedures respective company can approach their target customers,
provide effectual services and so on. Overall its steps are as follows:
• Analysis of the opportunities in the market
• Selecting of the target market
• Development of marketing mix
• Management of marketing efforts

Marketing functions role and responsibilities
Marketing functions role and responsibilities are very much crucial in
firm. Marketing functions is considered as role that aids firm to find
and source potential successful goods for market area it operate on and
then promote them through distinguishing them form same products.
So, marketing functions roles and responsibilities in Next Plc are as
follows:
• Standardisation
• Product Distribution

Interrelation of marketing with another
functional departments
Marketing plays significant role within whole firm. This influences the
organisation and another functional sections. Market intermediaries
work to promote goods through marketing various marketing channels
which build relations with clients and maximise brand awareness and
loyalty.

Cont...
Next Plc marketing manager has developed an effective plan,
packaging and promotion in order to grab the attention of customers
and impact the business growth. Interrelations among different
functional sections are mentioned below:
• Interrelationship between Marketing and HR
• Interrelation of marketing with finance department

Value and significance of marketing role
Marketing role is refers as valuable and significant for firm. Marketing
aids to develop effectual goods and sales presentations. Therefore,
significance and value of Next Plc marketing are as follows:
• Marketing is useful in decision making
• Marketing aids in transfer, exchange and movement of goods

Conclusion that emphasise importance of
marketing
Importance of having efficacious relations within various functional
divisions of Next Plc developed trust. Because of appropriate
communication among various functional sections improve confidence
in them and relevant information is facilitated when divisions have
better communication. Moreover, minimises conflicts between different
sections, maximises effectiveness and productivity of whole divisions.

Conclusion
As per the above report it have been concluded that marketing plays a
significant role in company. Few marketing trends like social
marketing, artificial intelligence and many are ustilse through firm.
Process of marketing is applied to examine the marketing opportunities,
selecting target market place, developing marketing mix and
maintaining marketing efforts.

References
• Gummesson, E., 2015. 14. From relationship marketing to
many-to-many marketing. Handbook on research in
relationship marketing, p.301.
• Hastings, G. and Domegan, C., 2017. Social marketing: Rebels
with a cause. Routledge.
• Kucuk, S. U., 2017. Promotion. In Visualizing Marketing (pp.
59-82). Palgrave Macmillan, Cham.