Marketing Report: Analysis of Next Plc's Strategies and Functions
VerifiedAdded on 2023/02/01
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AI Summary
This report provides a comprehensive analysis of Next Plc's marketing strategies. It begins by introducing the marketing concept and its application within the company, followed by an examination of different marketing processes. The report then delves into the marketing functions, detailing their roles and responsibilities within Next Plc, as well as the interrelation of marketing with other functional departments. The value and significance of marketing are discussed, emphasizing its importance in decision-making and facilitating the exchange and movement of goods. The report concludes by highlighting the importance of effective communication and collaboration between different functional divisions within the company and provides references to support its findings.
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