This inquiry project report provides a comprehensive analysis of NEXT, a leading UK-based multinational retail company. It begins with an introduction and literature review, examining current trends in the retail sector, including digital transformation, health and wellness, experiential retail, and eco-friendly shopping. The methodology section outlines the data collection methods, using both primary (questionnaires, observation) and secondary sources (journals, books, websites). The results and discussion section includes a detailed analysis of NEXT, its SWOT analysis, and its performance against industry trends. The report highlights NEXT's strengths (strong distribution, skilled workforce) and weaknesses (lack of investment in new technologies, below-average profitability ratios). Finally, the report concludes with recommendations for NEXT to maintain its success, such as integrating online outlets with offline spaces, responding to change, and enhancing the use of chatbots. The report aims to help organizations in the retail sector target specific customers using the latest trends in retail and attain their goals effectively and efficiently.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
