Strategic Analysis of NEXT Inc.: Business Environment and Strategy

This report provides a comprehensive analysis of NEXT Inc.'s strategic management within the highly competitive retail fashion industry. It begins with an introduction to the industry, highlighting key competitors like Marks & Spencer, H&M, and Zara, and then delves into both external and internal factors influencing NEXT's business operations. The report utilizes PESTLE, SWOT, and Porter's Five Forces analyses to examine the macro-environment, brand strengths, weaknesses, opportunities, and threats, as well as the industry's attractiveness and market dynamics. Furthermore, the report explores the flexibility and compatibility of corporate objectives versus functional management and incorporates the McKinsey 7S Framework to assess internal factors influencing change through structural systems, processes, and leadership. The report concludes with recommendations based on the analysis, offering insights into NEXT's strategic positioning and performance within the global fashion market.