NFC Mobile Payments and Strategic M-Commerce in SMEs

The rapid evolution of mobile payment technologies has ushered in a new era of digital transactions, driven by advancements such as Near Field Communication (NFC) and m-commerce. This essay delves into the strategies and business models that underpin successful implementations of these technologies. It highlights the critical aspects of NFC-based mobile payments, examining how they reshape consumer behavior and operational processes within dynamic telecom industries. The analysis includes a review of existing literature on mobile payment research, with an emphasis on post-failure case studies to glean insights into common pitfalls. Additionally, it explores collective action strategies between banks and telecom operators in the establishment of robust mobile payment platforms. For small and medium enterprises (SMEs), which are pivotal in m-commerce adoption, this essay evaluates the challenges faced during implementation and proposes a hybrid Model for Analyzing Decisions in Management (MADM) to optimize business-to-business electronic commerce operations. The discussion extends to strategy formulation and marketing implications within telecommunication sectors that are increasingly competitive due to technological convergence. Furthermore, performance transparency as a means of fostering customer trust is considered, alongside the benefits and implementation challenges it presents. This comprehensive analysis provides a framework for stakeholders in mobile payment ecosystems to navigate strategic decisions effectively, ultimately enhancing their market position and service delivery.

Running head: MOBILE AND EXECUTIVE COMPUTING
Assignment 2: Mobile and Executive Computing
Name of the Student:
Name of the University:

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Table of Contents
1.0 Introduction................................................................................................................................2
1.1 Statement of purpose.............................................................................................................2
1.2 Brief description of the paper................................................................................................2
2.0 Technologies, platforms, success factors and successful implementation of mobile business
solution............................................................................................................................................3
3.0 Different cost factors and key components of mobile solution influence the cost....................5
4.0 Conclusion.................................................................................................................................7
References........................................................................................................................................8

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1.0 Introduction
In the current era, there is huge value of mobile technology. As the mobile business
applications increase into quality, therefore it is the purpose of Smartphone to remain dynamic.
At the time of understanding the mobile technology as business solution, it is precious to inspect
the problems that the business faces throughout its implementation. Most of the business
organizations are developed and build of mobile applications in order to enhance the engagement
of customers along with employee productivity (Chang 2016). The research suggested that there
are three strategic implications of the mobile technology such as improvement of working
process, increased internal communication and enhancement of sales as well as marketing
effectiveness.
1.1 Statement of purpose
The purpose of this paper is to implement a mobile business solution for the organization
which can create value to build a better brand reputation of the business. As the business
solution, Smartphone is used to make changes into business along with enterprise mobile
applications.
1.2 Brief description of the paper
The paper describes the use of mobile technologies, platforms and success factors for
implementation of mobile solutions into business organization. SAP mobile solutions are used
into the organization to run the business properly by increasing the productivity of employee
along with its operational efficiency. It transforms the business, creation of new business model
and new development of product (Moller and Parvinen 2015). It delivers the industry leading and
reduces the training cost of SAP, reduces the user errors in addition to increase the ROI. The
large companies are analyzed their business performance throughout KPI which are processed by
the business intelligence systems. Into the organization while distributing of information from
one place to another, mobile devices are increasing the usability of business intelligence, as the
decision makers are able to track performance of the business.

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2.0 Technologies, platforms, success factors and successful
implementation of mobile business solution
Mobile technologies are such a technology which is portable. The mobile IT devices
includes of laptop, tablets, Smartphone, GPS devices and wireless debit or credit card payment.
The mobile devices consist of communication technologies such as Wi-Fi which is a local area
network technology, Bluetooth, 3G-4G global system, GPRS data services, dial up services, data
networking services like modems, telephone lines and virtual private networks (Ren et al. 2015).
Those mobile communication technologies are used for higher efficiency, staff’s productivity,
quality of the service, flexibility of the mobile services and capability to accept the mobile
payments. It increases the capability to communicate within and out of the workplace. The
mobile technologies can access to the modern mobile applications as well as mobile services.
The use of mobile technologies improved over the networking capabilities (Merlo et al. 2018).
The mobile devices link directly with the office network sets the new account of customers,
accesses existing records of customers, checks for the prices as well as places of order online.
Due to rapid development of cloud technologies, it boosts the use of mobile devices into
the business and supports flexible working practices along with access of mobile services over
internet (Gannamaneni, Ondrus and Lyytinen 2015). There are various platforms the mobile
business solution used to design, create and maintain the mobile applications. The platforms of
mobile business solutions are as follows:
SAP: It is the best platform on mobility. The business organizations are invested into
SAP to optimize the operations, streamline the business processes and integrate the system along
with best technologies to get ahead of competition (Calabuig, Monserrat and Gomez-Barquero
2015). SAP mobile platform operates with agility, makes faster business related decisions and
collaborates with increasing mobility. SAP services help the customers to innovate in new
mobile advancement technology.
Antenna: It is a mobility platform which should be a good fit for those organizations
which require building various mobile applications for different types of mobile devices and
deployment of cloud services (Prasad and Prasad 2016). This mobile platform collected of

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development studio together with scalable cloud runtime services with clients run on large array
of the mobile devices.
In this particular paper, SAP platform is used as the mobile business solutions.
Lu et al. (2015) stated that a mobile business solution for the customers represent
expensive along with complex proposition of the company to implement the mobile based
solutions for business. As the business solution, mobile payment is used globally to do
transaction. The mobile trend considers that mobile connectivity is prevalent and the mobile user
interfaces reduces the payment resistance with raise into economic inclusion. The success factor
is that improvement over the payment method can boost the productivity and profitability of the
business (Ghezzi, Cortimiglia and Frank 2015). As for example, the mobile payment application
of Starbucks accounts for more than 21% of the transactions of company and it represents 50%
of the m-payments which are made into US. At the time of getting coffee, the user can activate
app on the phone that stores of digital profile of user linked to the debit/credit card. It also earns
as well as tracks the reward points in order to release marketing promotion (Dahlberg, Guo and
Ondrus 2015). This mobile business solution can decrease the time spent at cashier and decreases
the waiting time at the queue. The mobile payment methods offer promotions, discounts and
decrease the working capital of the company. It helps to increase the customer loyalty. Another
success factor is to use of pricing model which are attractive to the business to enhance their
business (de Reuver et al. 2015). A mobile payment solution of the company helps to reduce the
churn rate along with an increase into customer retention. It increases the lifetime value of the
customers.
Most of the business organizations are expanding the deployment of mobile application
in order to reach the employees, suppliers, customers and suppliers by used of various mobile
device operating systems. Bohnsack, Pinkse and Kolk (2014) discussed that mobility becomes a
higher priority of the organization. The successful implementation of mobile business solutions
is when the mobile devices support the customers into sales contacts as well as customer
services. New generation of iOS, Android are used for successful implementation of the mobile
technology (Chae and Hedman 2015). It provides of tools to develop mobile applications at
lower cost. The steps for successful implementation of the mobile business solutions are as
follows:

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1. Share of the information among the cross functional teams.
2. Conducting of mobile technology and security assessment (Luciani 2015).
3. Initiation of vendor selection, road mapping and implementation of mobile solutions.
4. Development, maintenance and documentation plan (Ondrus 2015).
The senior project manager is responsible to support implementation of new mobile business
solutions within an organization.
3.0 Different cost factors and key components of mobile solution
influence the cost
Price or cost is the main concern for the customers due to the reason that final result for
implementation of mobile business solutions is dependent on the budget. The development cost
of mobile applications is dependent on the customer’s requirements, number of platforms used,
application security, API and complexity of project along with hourly rate of the employees
(Gannamaneni, Ondrus and Lyytinen 2015). There are various factors and components which
influence the development cost of mobile business solutions or mobile applications are as
follows:
Project complexity: The development cost of mobile is based on the complexity of the
project. The complexity factors are the total number of features implemented into the mobile
devices, screens, buttons and fields and the amount of logic required. The functionality of mobile
application plays a major role into total cost of development which is generally value between
60-80% (Dahlberg, Guo and Ondrus 2015). In order to build a proper mobile application, it is
required to understand the business flow. Complex as well as expensive mobile applications are
those which can utilize of new technologies for function the mobile payments into the business
organizations.
Type and total number of platforms used: It is required to determine and choose proper
cross platform application development or it is native. Native mobile application development
creates of some products such as iOS, Android and others. When most of the customers are used
of Android, then it is required to choose of Android application development and same with iOS
(Moller and Parvinen 2015). Sometimes, the business organizations are reached the maximum

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possible audiences, and then if the organization has no enough money to build up the native
application, it is considered to take cross platform application development (Liebana-Cabanillas,
Ramos de Luna and Montoro-Ríos 2015). Native mobile application development is costly as
compared to cross platform while native platform is popular as it provides of higher quality to
provide best services to customers.
Application security: Higher security level is considered as main requirements of most of
the organizational clients. Access to the organizational information includes of documents,
financial records of transactions ad structured data stored into the mobile devices. All those data
are required to be kept secured from the hackers (Gannamaneni, Ondrus and Lyytinen 2015).
Implementation of secured mobile application identifies vulnerabilities and authentication which
requires of monetary investment influence the development cost of mobile application.
Backend infrastructure and application program interface (API): This component
plays a significant role into total cost of the mobile application development. The
implementation of third party services enables the feature of product which increases the price.
Mobile application pulls the data from the web based API. PayPal payment into the mobile app
interacts with PayPal in order to verity the payment such that the user does not have to leave the
application (Dahlberg, Guo and Ondrus 2015). When there is no proper documentation on the
technical specifications, it becomes a time consuming process along with costly to define
accurate path to implement information within the application.
Hourly rates: The cost drivers for mobile application implementation are dependent on
the hourly rate the workers work into the application development. It is also required to
understand the goals, requirements and efficient products. In order to determine the total number
of hours a resource is involved into development process, it is necessary to consider and measure
each of the mobile application features. Custom mobile app development consists of huge
monetary investment (Ren et al. 2015). Building of the successful product solves the challenges
and meets with the project goals to lead the organization’s growth as well as increase into
revenue.
QA and stabilization: One of the drivers into customer application development cost is
testing of the application. QA is considered as key significant part into the development process

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which requires of greater efforts (Merlo et al. 2018). In order to keep the mobile application
running, it is required to conduct timely activities of QA, measures the user feedback as well as
makes an enhancement. This particular stage has some significance impact into the project
success along with affects the development cost of the mobile applications.
4.0 Conclusion
It is concluded that mobile application are drivers of traffic, increasing of advertising,
sales along with growth. The researcher summarized the key drivers of the cost into the mobile
application development will help to make cost related decisions and deliver of best “return on
investment (ROI)” into the development budget. This particular paper analyzes the
implementation of mobile business solution for the organization which can build value to
assemble an enhanced brand reputation of the business. It raises the ability in order to
communicate in as well as out of the organization. The mobile technologies are used to access
the modern mobile related applications as well as also the mobile related devices. Expensive
mobile applications are utilized of new technologies in order to perform function the mobile
payments in the business. It increases the lifetime value of the customers. SAP platform is used
for operating with agility, makes faster business related decisions as well as collaborates with
increasing mobility. SAP services assist the clients to innovate in new mobile expansion
technology. New creation of both iOS as well as Android is used for flourishing execution of the
mobile technology.

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References
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Calabuig, J., Monserrat, J.F. and Gomez-Barquero, D., 2015. 5th generation mobile networks: A
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Chae, J.S.U. and Hedman, J., 2015. Business Models for NFC based mobile payments. Journal
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