SPT 600: Analysis of NFL Management, Vision, Goals, and Governing Body

This report provides a comprehensive analysis of the National Football League's (NFL) management, focusing on its vision, mission, and goals. It explores how the NFL has historically achieved its objectives and examines the role and power of its governing body, including the impact on the organization's effectiveness. The report analyzes the organizational model employed by the NFL, determining if the management has been effective in meeting the set goals, supported by relevant examples. The document covers aspects like centralization, the role of the commissioner, and specific instances of the governing body's effectiveness and ineffectiveness in managing controversies and maintaining the integrity of the league. It also touches upon the diversity initiatives and the importance of ethics in decision-making within the NFL. The report concludes with an assessment of the NFL's management effectiveness, providing insights into the challenges and successes of the league's leadership.

Running head: MANAGEMENT
Management
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Table of Contents
Vision, Mission and Goals of NFL............................................................................................2
Role and Power of Governing Body’s Impact on Effectiveness................................................2
Examples of Analyzing the Effectiveness of NFL in Achieving Goals.....................................3
Type of Organizational Model Used by NFL............................................................................3
Determination of Effective Entity of Management in Meeting Goals.......................................4
References..................................................................................................................................5

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Vision, Mission and Goals of NFL
Vision
The vision of NFL is to provide different individuals with the most excellent
experience by providing them with sports experience which will improve their overall
experience towards watching sports (Nfl.com, 2019).
Mission
The mission of NFL is to unite the individuals along with inspiring the different
communities in the joy of the game by delivering them with the world's most exciting type of
sports along with the entertainment experience which will be valid for their brand image
Goals
There are different goals of NFL which are inclusive of the following:
 Respect- Everyone is important, and there is the contribution of everyone is being
encouraged as there is the inclusion of diversification in the perspectives and opinions
 Integrity- This is inclusive of fair play, and there is accountability in the team which
is being followed, and NFL strives in making teams proud, and this will create a
better team environment (Nfl.com, 2019)
 Responsibility towards the Team- Team is one of the essential aspects which will
help in embracing interdependence and humbly strive to make the teams and
communities proud for the different elements of playing
 Resiliency- There is a set of high standards and the groups continuously strive for
excellence which will be helpful in adjusting to different consequences and face
greatest challenges appropriately (Nfl.com, 2019)

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For instance- Due to the respectful attitude of NFL towards the viewers and the team,
the net worth of NFL has been $14 billion which is almost as Starbucks. The viewing
experience provided by NFL changes every year wherein in 2016 NFL partnered with Twitter
as to stream ten Thursday Night Football Games (DMNews.com., 2019). The ability to
maintain presence of NFL on variety of platforms has been due to the trust of the viewers and
the teams on them and the innovative content which have been developed by them for
making the experience more innovative.
Role and Power of Governing Body’s Impact on Effectiveness
NFL acts as their own governing body to the league wherein Roger Goodell is
commissioner of NFL. The main role of the governing body is to handle the matters related to
discipline along with the different disputes which are caused between the owners, any
misconduct among the players. Moreover, the power of governing body is to protect the
integrity of NFL which helps them in managing the different discrepancies accurately (Groza,
2018).
For instance- During the different football leagues and games, there are seven NFL
officials n field who have specific roles and responsibilities which makes it correct and
consistent to call the games at higher level. Proper positioning and training done by NFL
officials help them to put officials in right place to make right call. NFL officials follow
ethics and they take the decisions ethically (Operations.nfl.com., 2019).
Examples of Analyzing the Effectiveness of NFL in Achieving Goals
There are different kinds of the effectiveness of NFL in achieving the goals in the
entire market which help them in becoming competitive. The diversity at NFL is critical
wherein the organizational and cultural diversity is the integral element in establishing

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strategic initiatives. The difference is a significant element for moral as well as ethical
reasons which will be improving long term success of the organization.
For instance- NFL has different kinds of minicamps along with training camps as this
helps in bringing their players towards achieving the common goal with shared sacrifice.
However, NFL tries to reduce the burden from the players by installing portion of their
playbook which helps them in creating limited downside environment as the players can
experiment and stretch their boundaries (Nfl.com., 2019). NFL tries to build a relationship
between players and coaches, and they are still competing.
Type of Organizational Model Used by NFL
The organizational model used by NFL is centralization which is effective wherein
central leaders has entire control over decision-making and the different activities related to
employees. Furthermore, the corporate members are obedient to rules of the organization
which are enforced by the managers. With the centralization organizational model which is
being followed by NFL, this has made the company effective and financially viable and
competitive (Welk et al., 2016). As per Henri Fayol, the principles which are being followed
at NFL are:
 Unity of Command- One employee will be receiving particular task from one
supervisor
 Span of Control- Managers will be effective when they will be having less employees
(Mbalamula, Suru & Seni, 2017)
For example- The individuals who play offenses will adhere to Offensive
Coordinator commands. On the other hand, individuals who play defense will be adhering to
Defensive coordinator.

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Figure 1: Organizational Model of NFL
(Source: Goalposte., 2019)
Determination of Effective Entity of Management in Meeting Goals
National Football League Management Council has been not effective in managing
the controversies which were faced by them in 2018-2019 NFL season. There has not been a
healthy dose of controversy wherein the central aspect was the legal issues which were
loomed over the league. There were different fines which were raised on the player in
particular and the team got sued.
For instance- Josh Allen’s old and racist approach on tweet has put him under the
harsh spotlight which affected the overall efficiency of NFL negatively. After 2018 tweets
made by Allen, he found himself on firestorm, and the situation was getting worse. Later, the
tweets were deleted, and this is one of the significant examples wherein it can be analyzed
that management was not effective at NFL (Yardbarker 2019). However, in the present
scenario NFL represents different members in negotiations related to collective bargaining as
this has helped them in managing operations appropriately. In the present scenario, the main
scope is to balance performance and payroll appropriately without racism.

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References
DMNews.com. (2019). What Marketers Can Learn from NFL's Success. [online] Available
at: https://www.dmnews.com/customer-experience/article/13035521/what-marketers-
can-learn-from-nfls-success [Accessed 17 Jan. 2019].
Goalposte. (2019). NFL Structure — Goalposte. [online] Available at:
http://www.goalposte.com/nfl-structure/ [Accessed 17 Jan. 2019].
Groza, M. P. (2015). Advertising interference: Factors affecting attention to super bowl
advertisements and their effectiveness. Marketing Management, 124.
Mbalamula, Y. S., Suru, M. H., & Seni, A. J. (2017), Utility of Henri Fayol’s Fourteen
Principles in the Administration Process of Secondary Schools in Tanzania.
Nfl.com (2019) Nine NFL teams open rookie minicamps this weekend. (2019). Retrieved
from http://www.nfl.com/news/story/0ap3000000931484/article/nine-nfl-teams-open-
rookie-minicamps-this-weekend
Nfl.com. (2019). NFL.com - Official Site of the National Football League. [online] Available
at: https://www.nfl.com/ [Accessed 11 Jan. 2019].
Operations.nfl.com. (2019). Interactive: NFL Officials' Roles and Responsibilities | NFL
Football Operations. [online] Available at:
https://operations.nfl.com/the-officials/these-officials-are-really-good/officials-
responsibilities-positions/ [Accessed 17 Jan. 2019].
Welk, G. J., Bai, Y., Saint-Maurice, P. F., Allums-Featherston, K., & Candelaria, N. (2016).
Design and evaluation of the NFL PLAY 60 FitnessGram® Partnership
Project. Research quarterly for exercise and sport, 87(1), 1-13.

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Yardbarker. (2019). The biggest controversies of the 2018-19 NFL season. [online] Available
at:
https://www.yardbarker.com/nfl/articles/the_biggest_controversies_of_the_2018_19_
nfl_season/s1__28139009 [Accessed 11 Jan. 2019].