A Comprehensive Analysis of the NFL Mission Statement and Revisions

This report provides a detailed analysis of the National Football League (NFL) mission statement. The assignment evaluates the mission statement's effectiveness in addressing key elements such as business description, service markets, consumers, strategic planning, and organizational purpose. The analysis highlights the strengths and weaknesses of the existing mission statement, focusing on its ability to portray the business, products/services, and target market. The report also proposes modifications to enhance the mission statement, suggesting adjustments to better define the NFL's objectives and strategies. The conclusion emphasizes the importance of a well-defined mission statement in guiding the organization's direction and ensuring its continued success in delivering exciting sporting experiences. The report includes a modified mission statement and a bibliography.

Running head: SPORTS MANAGEMENT
Sports Management
Name of the Student
Name of the University
Author Note

1SPORTS MANAGEMENT
The National Football League (NFL) is known as the professional American football
league which is considered as one of the four major professional sports leagues in the
northern America. Along with this, it is also considered as the highest professional level of
American football in the world. The paper discusses the NFL mission statement with a
precise focus on the various elements like the description of the business, the service markets,
the consumers, the strategic planning and the explanation of the organization’s purpose.
The mission statement of the organization, clearly states it to be as the “stewards of
the football”. Along with that, the statement describes their operation of uniting people and
inspiring the community through the joy of the game. According to the mission statement, the
organization produces world’s most exciting and entertainment experience through the joy of
the beautiful game.
However, the mission statement of the organization is able to partially describe the
business that the organization conducts. As mentioned earlier, the organization is the
authorized body of one of the most popular sports in the country, the organization is used to
spread the game to every corner of the country. With a look at the popularity of the game, it
is understandable that the organization is able to conduct the business in an effective manner.
The description of the mission statement is not able to show any sort of exclusive idea or in
depth assessment of the proceedings or the structure of the business as it is observed to only
comment on the role of the organization. The statement lacks any sort of idea which can
specify the business of the organization in an efficient manner. The statement is able to
partially comment on the products or the services that they offer to the people of America
with the explanation of the fact that they deliver exciting sporting experience. However with
the statement, they are able to describe the genre of their business. The statement clearly
portrays the philosophy of the organization of producing optimum quality experience of the
sporting events. As the statement is focused on specifying their offer to the people, the

2SPORTS MANAGEMENT
description of the market of the company is visible. The company mentions about the
production of the quality experience of the sporting events and under that situation, the
assessment of the fact that the mentioned sport lovers will be the selected market for the
company, is pretty evident.
The statement clearly specifies that they are the responsible body in the region for the
production of the ultimate experience and joy from the beautiful game and that builds the
base for the organization to introduce effective plans and strategies to increase the growth of
the game and at the same time, the growth of the company as well.
The mission statement of the organization is able to portray the purpose of the
organization with the claim that they are able to provide quality experience of the American
football to the customers.
However the mission statement of the concerned organization does not require any
sort of notable modifications, it needs some simple adjustments.
The Modified NFL Mission Statement:
We, the lovers of the game, are determined to provide the quality experience of the sporting
events that we all love, to the people like us, who loves the game.
We are dedicated in providing quality experience of the fight among the 32 teams for the tag
of best in America in the mentioned game and through the service that we provide to our
customers, we are expected to generate the revenue.

3SPORTS MANAGEMENT
Bibliography:
Nfl.com 2019. NFL.com - Official Site of the National Football League. Retrieved from
https://www.nfl.com/