Sports Marketing Report: NFL, Recycled Apparel, and Market Analysis

This report provides a comprehensive analysis of sports marketing strategies, focusing on the National Football League (NFL) and the use of recycled apparel. The report begins with an executive summary and an introduction that outlines the report's objectives. It then delves into an analysis of ...Read More

The Sports Marketing 0
Title: The Sports Marketing
Assignment Name:
Student Name:
Professor:
Date:

The Sports Marketing 1
Executive Summary
This report summarizes an introduction on National Football League (NFL) and utility of
recycled apparels (T-shirts) in the community. A Segmenting, Targeting, Positioning plan has
been provided with relevance to the National Football Team and recycles apparels. The
demographic profile, psychographic and behavioral profiles have been analyzed with a key
message to the society.

The Sports Marketing 2
Contents
Introduction......................................................................................................................................3
A. NFL Analysis........................................................................................................................3
1. Market Segmentation......................................................................................................................5
2. Analysis of Market Factors...............................................................................................................6
3. Key Messages to Selected Market...................................................................................................8
B. Apparel Composed of Recycled Materials...........................................................................9
1. Market Segmentation....................................................................................................................13
2. Analysis of Market Factors.............................................................................................................14
3. Key Messages to Selected Market.................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................19
Introduction

The Sports Marketing 3
The purpose of this report is to analyze the Segmenting, targeting and positioning
strategy of environmental goods in sporting events. National Football League (NFL) is trained
American league comprising of 32 teams. The National Football League is scheduled from
September to December. An analysis has been provided on eco-friendly recycled shirts for retail
purchase, wholesale purchase and other apparels. Recycled plastic shirts are an affordable form
of clothing (Hopkins, 2011). The textile business models allow flexibility on traditional sales
through different channels. The present consumers have been presented with sustainable
consumption options.
A. NFL Analysis
The National Football League was established in the year 1920; it merged with the
American Football League in the year 1966. One of the most popular sporting events in the
United States and the most watched entertainment game on television. The first president of the
National Football League was Jim Thorpe. Jim is an American athlete who also was a player in
this game. The league started in the year 1920 and encompasses five teams, namely-Canton Bull
Dogs, Columbus Panhandlers, Cleveland Tigers, Akron Pros and Dayton Triangles (Finger,
2017). The National Football league had football teams from Illinois. These were namely-
Decatur Staley, Chicago Tigers, Rock Islands and Racine Triangles. Two teams were composed
from Indiana- Muncie Flyers and Hammond Pros and 2 teams from New York- Rochester
Jefferson, Buffalo- Americans) and last was Detroit Heralds belongs to Michigan. The National
Football League was able to survive despite of competition and instability and becomes the
strongest Professional Football League Team. The biggest challenge for the American football
League was in the year 1960, where National Football League and American Football League

The Sports Marketing 4
completed the merger in the year 1970. The National Football League has formed 25 team
member circuit under its name of old NFL. The National Football League has expanded 4 times
and has added 6 new franchisee to its credentials. The National Football League season starts
with an annual twelve team players and leading to a Super Bowl game. The NFL has created
dual mission- “Caring for own” and Caring for the Kids” (Kelly, 2006). NFL alumni work for all
the existing players and engage them to service towards the community, through raising funds.
NFL members have been organized into the forms of different chapters and its fundraising
efforts are outstanding. The National Football League coaches and alumni provide a unique
experience to the players and families. In order to enhance associations with present and existing
players at different regional levels, the NFL has trained sixteen NFL coaches and has been
providing guidance as required, to families, transition and crisis. The National Football League
tickets are easily sold off. The youngsters show massive interest in attending the tournament. The
masses can purchase the football league day tournament tickets at US$ 100 TO US$130. There
are no approximate reports on the number of persons attending the event, but more than 50,000
people attend the football league (Fitzgerald and Jensen, 2018).
The Walter NFLMAN Payton of the year award has been presented nationwide and
established in the year 1970. This award recognizes the players for their outstanding excellence
and it is one of the prestigious awards. Every team is required to nominate one player who would
win the national award. The NFL players association honors veterans and military members and
families offer salute campaigns. These efforts end in November along with special games and
events, honoring the players and family members, active members and veterans. The National
Football League and club associates work together for the tragedy assistance programs and

The Sports Marketing 5
provide support to the armed forces. As a salute to the tournament and service games, NFL has
hosted the sixteen military family through TAPS (Biber, 2015).
1. Market Segmentation
A key description on the different age profiles of the National Football League lies under
14 to 70. Professional sports is emerging as a lucrative business and provides a plethora of sports
opportunities for the sports persons. Since, the evolution of nature, football is loved by men only.
The market segmentation can be done easily- people of different age groups, youngsters between
the age group of 7 to 70. The NFL is responding to the challenges in an effective way. The first
step is to identify the existing fans and potential fans of the tournament. Market Segmentation
involves segmenting the group of customers and potential customers into a target base. This is
achieved by identification of different characteristics (McHale et al., 2017). The teams and
associates need to comprehend the unique traits of the patrons and get associated with it. More
than 70 percent of the National Football League respondents working together have identified
CRM as a key component for daily use. This study elaborates on the topic of segment focused
marketing. The teams no longer see the fans as a potential audience for the game, but focus on
specific products, key people, corporate persons and other leaders of the industry (Matava et al.,
2012).
The key persons of NFL effectively focus on the segment profile. One of the
methodologies for accomplishing success is to identify the separate segments for product
marketing. This will create better mail campaign programs and high closing rates. The NFL
alumni have been working to increase the seat sales and provide an outstanding experience to the
customers. Segment profiles help NFL to take better decisions and pursue saving money
schemes, above-average efficiency rate. The unique marketing associations are aimed at

The Sports Marketing 6
identification of unique traits and characteristics of current buyers. The utilization of the same
information for segmenting the customer profiles and formulating the marketing efforts (Davies
and Dunbar, 2015).
The NFL interactive marketing efforts are aimed at learning the possible outcomes on an
audience behavior. Creation of a new database structure for modeling the new leads through that
information. Database segmentation benefits sponsorship teams and offer opportunities to
potential partners. The association partners create win-win situation for both the teams.
Leveraging the existing asset and tapping into new categories is possible through the interactive
marketing schemes of the NFL. The National Football League receives the increased revenue
and more companies are associated with it. This has a direct access to customer subset. The
members of the military target customer segments. This is achieved through innovation and
technology companies and get opportunity to involve with military focused categories. The
National Football League has opened new categories for sponsorships and companies are
effectively relevant to a given market segment. The NFL delivers new players with associations
to alumni and provide training. Market segmentation enables NFL to operate more effectively
and tap new opportunities. The National Football League efforts are aimed at increasing the
revenue. Market Segmentation is the cost-effective way of identification of assets and increasing
the existing customer base within the environment. The National Football League understands
the power of target segment (Einolf, 2004).
2. Analysis of Market Factors
a) General Market

The Sports Marketing 7
The general market has been divided into three segments-Demographic, Psychographic
and Behavioral. NFL games are exhibition matches that are evaluated by teams and
coaches (Geey, 2012).
b) Three Consumer Segments
Three consumer segments identified are:-
1. Football coaches-The general market identified is football coaches who are armed
military personnel and invests huge time in providing training to the existing
employees. These are the key persons who like to spend more time over an excellent
tournament. Football coaches are entitled to provide entertainment for spectators and
categorize the customer segments based on demographic, behavioral and
psychological variables. The NFL is a professional sport that invites people from all
the age groups and it is a growing segment within the global industry. In order to
maintain the financial viability of a tournament, this is highly dependent on the
television advertisements (Venkataramani, Gandhavadi and Jena, 2018).
Professional sport coaches are able to operate as a monopoly and control the elite
caliber players within the team. This has been made achievable through the merger
and entrant of new players into the team. The sport is completely transformed as
perceived by the young generation today. The monopolistic power or financial
viability of a sports team like the NFL is hugely managed through the independent
organizations. This is mainly due to the perceived changes in the league product and
the associated groups which are purchasing it. Professional sports are less a game and
more a commoditized version. This is a recreational entertainment activity overruled
by the global entertainment marketplace. Sports are becoming less delocalized and

The Sports Marketing 8
this is visible in football. However, the fans follow the soccer teams with vibrant
colors. Due to the technological advances, the different audience groups can view
their favorite Manchester United and exploit the process of delocalization completely.
2. Football Members-Football Members organize sports league to provide the unique
nature of sports as a professional game. The purpose behind organizing a league is
what is sports marketing? What is the sports product? And who is the audience?
Football members belong to the European Sports community and these are involved
with the decision making capabilities. These include- sports alumni, present and
former team members and military armed personnel (Coplan, 2009).
3. Football audience under the age group of 70 –The National Football League
function as the business entity that attracts large masses of audience under the age
group of 70. The football associates need to identify the marketing strategies to
effectively compete with the other leagues. There is a separate audience group that
wishes to get associated with the League and this is made possible through the league
operations and voting membership.
c) Target Market Selected
Target Market identified here is Football audience under the age group of 70.
3. Key Messages to Selected Market
The key message selected for Football audience under the age group of 70 is-
“Competing with a high school or college player is easy, be a winner”.
Segment Key Messages Resonates to Target

The Sports Marketing 9
Market
Psychographic Don’t swallow the defeat,
team playing is a must
The team players must not
adhere to contemporary
practices and evolve into a
new model towards sports.
Behavioural Work hard, demand respect
and play football
A team player must play with
dignity and respect and
knock the opportunity.
Demographic Pride and Passion meet
with a successful game
The NFL is a lucrative
operation wherein the
football audience is largely
attracted by the passionate
soccer team players.
Table 1: Key Messages and Target Market Relation
B. Apparel Composed of Recycled Materials
Plastic bottles and polyester are recycled to manufacture the cotton fabric jersey.
Consumers can make customized shirts on a wholesale. Recycled plastic shirts are available in a
variety of options. Textile Recycling is a procedure of reprocessing the used cloths, clothing
scraps and fibrous material through the manufacturing process. Textiles in the solid waste are
discarded clothing and different sources include the carpets, furniture, footwear and non-durable
goods like towels and sheets. Pure clothing is made through 100 percent recycled materials
(Bairagi, 2018). More than 50 percent of the fiber content is viable apparel which comprises of
cotton scraps of textile and commercial apparel. The half of the fabric comes through plastic

The Sports Marketing 10
bottles, which are recycled in polyester fiber. Cotton recycling can prevent unrequired wastage
and sustainable disposal. Recycled cotton comes through the old and used garments or textile
leftovers, those are spun into new fabric (Zamani, Svanström, Peters & Rydberg, 2014).
There is huge momentum in the fashion industry to align the sustainable fashion with the
recycled fabric. The fashion designers use the old pieces and make a new apparel. India and
Japan are two countries those are inventing recycling techniques and fashion trends. The
celebrities walking the red carpet can imagine to wear the little blue or black dress through re-
cutting and dying. The Gala dress could be made from recycled plastic and up-cycling textiles is
definitely into the trend (Mohamed Ed, 2014). The common public has a strong inclination
towards the fashion apparels. This requires an in-depth understanding of the supply value chain.
Fiber is a building block of this supply value chain and must be understood to provide
sustainable efforts to public. Fashion systems are elaborating new opportunities for the
commoners. Fashion businesses need to adopt the cotton recycling as a sustainable alternative to
disposal of different items (Chauhan and Kaith, 2012).
The new picture of recycled t-shirts and apparels is the fashion system is a daunting task.
Today’s apparels cannot be reproduced in garments. The present scenario requires innovations,
massive investments in global recycling industry. The apparel recycling industry must be based
on two principles- clean and good. The textile business revolves around a circular economy and
there are potentials to collaborate with regenerative textile systems. There must exist a clear and
innovative vision of apparel recycling industry to achieve a necessary system that can benefit the
society at large (Botticello, 2012). Re-imagination of how the apparel recycling industry can be
re-designed. This may happen through the innovative change which requires innovative culture.
The circular textile system is undergoing the collaborative transition system. The present textile

The Sports Marketing 11
system is under investigation and textile opportunities are being commercialized. The current
environment system has failed the competitive collaboration that exists between producers and
brands. The biggest step towards a transition system is the industrialization of apparels
(Ranganathan, Karunagaran and Sharma, 2007). The industrialization must engage consumer
interaction that can illuminate consumer opportunities. The companies must understand and
practice the circularity. Sustainability and corporate social responsibility are two major areas
which must be emphasized (Serra et al., 2018).
India’s total apparel and textile industry are estimated to be 100 billion dollars and this is
expected to grow by seven percent CAGR in next 7 upcoming years. India occupies five percent
of global shares in the market and the revenue generated by the apparel industry is expected to
double by 2020. Additional investments will be requires in the textile value chain and
government needs to come forward for providing policy support. Indian apparel and textile
industry is facing massive challenges with respect to an international market (Sas et al., 2018).
Apparels are a fundamental part of daily life and clothes are an expression of personality.
More than 200 million people are working daily towards the production of cotton clothes. In the
past 10 years, the production of recycled clothes was almost double. The middle class and upper
class population is massively attracted towards the recycled and cotton clothes. The major reason
behind fashion phenomenon is due to lower prices. The present system of producing apparel
system operates in a linear way. Non-renewable materials are utilized for the extraction of
clothes. The natural environment gets degraded and polluted and there are significant negative
impacts on the society. The Indian economy needs to identify the costs associated with the
clothes disposal. The recycling comprises of pouring into low value applications like mattresses,
wiping clothes and others. There are few countries which do not have physical infrastructure of

The Sports Marketing 12
their own for collection purposes. The present industry is highly reliable on non-renewable
resources (Esteve-Turrillas and de la Guardia, 2017). Fertilizers are used for the production of
cotton, oil is used for the production of synthetic fibers and chemicals are used for producing the
finish fibers. The industry has direct impacts on the factory workers, farmers and surroundings.
The present textile industry has identified that plastic enters into the ocean and this is the major
root cause behind negative environmental health. Plastic microfibers are shed during the washing
of polyester and nylon. The industry is imposed by time pressures and high cost. Local
communities largely benefit through the employment opportunities in the textile industry
(Schoeberl et al., 2005).
Demand for apparels is largely growing due to emerging markets. The present trend
represents the million tons of plastic microfiber, which will enter the ocean by 2030 is tripped
the amount of present and this will be utilized for producing garments. However, the
manufacturers need to understand the negative impacts of risks and disasters that leads to
massive over-consumption and business are challenged to find the new and systematic solutions.
The industry needs to adopt the short term approaches to remain on its current path and double
the revenue. The apparel industry and customers must be educated regarding the environmental
and societal impacts. The present apparel system needs to use more effective production
techniques which are into relevance with cloth utilization and recycling of the products. The
apparel industry must be aligned with circular economy. The present industry must be
regenerative and recuperative through manufacturing design and provide advantages to society,
customers and the environment at large. This is a new apparel industry where the fibers and
fabric are re-utilized and can provide high-quality garments. The present circular system must be

The Sports Marketing 13
distributed by manufacturing design and providing value to all the enterprises of different sizes
(Huang et al., 2017).
1. Market Segmentation
The market segmentation of recycled apparels and shirts has been done for the people
falling in the age groups of 12 to 75. The classification is also based on the different income
groups. The apparel industry needs to understand the likes and dislikes, cultural values, heritage
and passions of the customer. The primary reasons behind the growth of Indian apparel industry
is the presence of the workforce, which is ready to work at low wages. The Indian consumer is
highly influenced through the big brands (Baydar, Ciliz and Mammadov, 2015). Today’s
customer has a high income which propagates a principle of brand loyalty and brand
consciousness. Income rates are growing in double digits and India is a high cost destination.
The country is facing demographic and behavioral changes in the apparel industry. Branding
communication is an essential part of the business and fashion ambassadors effectively voice out
the messages in the form of recycled clothes. Today, people are living in an era of ethical fashion
and wonderful fabrics. Most of the entrepreneurs are young generation and have a strong passion
towards recycling suits and shirts. The pricing and marketing channels are two important key
factors which determine the market segments for the recycled apparels and T-shirts. The apparel
industry needs to have a clear vision about the customer vision (Kanthi and Kumar, 2012).
Market segmentation involves traditional measures which reduces the negative
consequences of the present linear system. This requires shifting to a new system which requires
incremental enhancements. The target market in an urban market gain increased attention and
requires an approach for overcoming the systematic issues. A numerous interviews with small
and young groups of academicians and collectors reveal people show a high tendency to

The Sports Marketing 14
purchase the recycled T-shirts (Corniani, 2005). Transforming oneself requires a great deal of
efforts and compelling rationale. The identification of present circular model existing within the
textile and apparel industry, with high rates of recycled apparel utilization is a major cause
behind the potential outcomes. The manufacturers and producers need to have a positive
approach towards the circular economic system (Kanthi and Kumar, 2012). Alignment of target
market with changing consumer preferences and needs. The market segmentation is also a step
to identify the different elements existing within a system. The present market is presented with
complementary products and an opportunity to deliver the societal benefits. However, the
manufacturers and producers need to take small scale efforts for determining the target market
for their products. Cotton clothing T-shirts are undergoing different experiments which have
developed value chain business within the ecosystem. The extent of activities in an apparel
industry has shown an increase in the ability of stakeholder to address the issues. There are
certain commitments that will be required to be made by the industry experts and leaders and
these include-major brands. The brand commitment is an important step which concrete
collaborative partnership towards the positive visions that can take a step towards the circular
system. The textile and apparel industry have a certain vision and require certain efforts to be
made by the industry leaders. Demonstration of a vision is pre-competitive and stakeholders need
to test new models and provide evidence for accomplishment of goals (Pandey, 2009).
2. Analysis of Market Factors
a) General Market
The high consumption of recycled apparels when compared to a brand is attributed to a
demographic, behavioral and psychographic segment (Dhooge, 2016).

The Sports Marketing 15
b) Three Consumer Segments-
Three consumer segments identified are-
i. Brand Consumers-The market of men and women apparel is quite evolving these
days. The domestic Indian apparel industry is foreseeing he great competition from
international markets like USA, Singapore and Japan. People shows consciousness
towards the different brands and customer loyalty for recycled apparel products. In an
apparel market, the men and women are defined by individualistic traits and style
merchandise which makes them differentiated among others. The present market has
specific tools which can measure the loyalty that a customer attaches towards a brand.
The observation methods and survey methods are two different ways through which the
brand consciousness of a customer can be measured. The brand conscious customer
will have a different style in a specific market and this advocates their decision making
with relevance to the pricing of a product. Females are given high preference when it
comes to making a selection of the recycled apparels (Binte Rab and Hoque, 2017).
ii. Low or High- Recycle Apparel preference consumers-The Indian consumers show a
higher tendency to buy the recycled apparel products and this can be highly attributed
to low costs. The Recycled T-shirts and apparels are stylish in design. However, there
are customers, which show low tendency to (a rough approximation is 5 to 10 percent)
recycled apparels and this is attributed to the high income groups which are brand
conscious. The customers which show a high tendency towards the recycled T-shirts
and apparels usually prefer charity shops and unsold clothing. India is a sustainable
economy which has adopted the disposable model. Indians have consumed more than 1
million of clothing in the past decade. The recycled apparel industry must adopt the

The Sports Marketing 16
sustainable practices rather than dumping in a landfill. Indian buyers are adopting one
plus one model for purchasing the recycled apparels and T-shirts. Stable and better
sourcing destinations must be made available to the Indian customers (Dahan,
Soukhoroukova and Spann, 2010).
iii. Budget Consumers-The Indian market provides a plethora of opportunities for budget
consumers. The budget consumers are income groups which have brand consciousness,
but are budget conscious. This group shows a high tendency to be associated with
charity groups and NGOs. The youngsters prefer purchasing recycled apparels and T-
shirts. A budget consumer is presented with the alternative combination of different
products. Consumer theory is based on budget choices and consumer preferences. This
includes the preferences of a customer with relevance to a given income and his/her
choices for a product. The balance of expenditure and income in a family, characterizes
the real budget, according to the living standards of people. The perceptions of
customer may differ from time to time. The present market has found buyers which are
confused and indulged with impulsive buying decision. The Recycled T-shirts have
specific sub-markets in which apparels are reused and resold as well. Budget consumers
also select the recycled apparels based on size, color and quality. The second hand
clothing is utilized by the general public who have budget income through charity
shops and local colonies (Galguera, Luna and Méndez, 2006).
c) Target Market Selected
Target Market identified here is the Budget Consumers group.
3. Key Messages to Selected Market
The key message selected for budget consumers is-

The Sports Marketing 17
“Woven T-shirts on your body leaves no mark wherever you go”.
Segment Key Messages Resonates to Target
Market
Psychographic Trending new schemes in the
recycled apparel market
Incentive strategies to
determine the consumer
behaviours and encourage
responsible consumer
behaviour.
Behavioural Product and Innovation are
major components of apparel
clothing
The Apparel and textile
industry must shift to a
circular model.
Demographic Sustainable Fashion in
Textile Industry
The Customers try to seek
out from the public and effort
to make new trends and ideas
and shops in street markets.
Table 2: Key Messages and Target Market Relation
Conclusion
An evaluation of environmental goods/services-recycled T-shirts has been discussed with
relevance to market segments. The National Football League is an internationally played game
that creates an association with the target audience (Wallace, 2006). The demand for recycled
apparel continues at a fast pace and is driven by the emerging markets in South America and
Asia. This is expected to grow and amplify the environmental impacts of the present system.
This also risk the credentials of an industry and profitability. The new apparel economy provides

The Sports Marketing 18
access to individualized clothing. The Asian consumers make a purchase and return clothing
which is recycled through a sustainable model. The recycling products must be pressed into
products which are carpets, mattresses. The consumers can shop for clothes charity shops. An
assessment is required for the respective market and appropriate models must be adopted for
each area.

The Sports Marketing 19
References
Bairagi, N. (2018). Recycling of Post-Consumer Apparel Waste in India: Channels for Textile
Reuse. Journal of Textile Science & Engineering, 08(01).
Baydar, G., Ciliz, N. and Mammadov, A. (2015). Life cycle assessment of cotton textile products
in Turkey. Resources, Conservation and Recycling, 104, pp.213-223.
Biber, D. (2015). The Experience of Media and Race in the National Football League – An
Existential Phenomenological Study. The Sport Journal.
Binte Rab, N. and Hoque, R. (2017). Is ‘Greening’ the Key to Sustain in Global Market for
Bangladeshi Readymade Garments Industry?. International Journal of Business and
Management, 12(3), p.135.
Botticello, J. (2012). Between Classification, Objectification, and Perception: Processing
Secondhand Clothing for Recycling and Reuse. TEXTILE, 10(2), pp.164-183.
Chauhan, A. and Kaith, B. (2012). Recycling the Cellulosic Biomass to Competent Advanced
Material. Journal of Textile Science & Engineering, 01(01).
Corniani, M. (2005). Market, Segment and Demand Bubbles. Symphonya. Emerging Issues in
Management, (2).
Coplan, N. (2009). Assessing Cardiovascular Risk Factors in National Football League
Players. JAMA, 302(11), p.1166.
Dahan, E., Soukhoroukova, A. and Spann, M. (2010). New Product Development 2.0: Preference
Markets-How Scalable Securities Markets Identify Winning Product Concepts and
Attributes*. Journal of Product Innovation Management, 27(7), pp.937-954.

The Sports Marketing 20
Davies, C. and Dunbar, N. (2015). A tale of two codes: the Australian Football League and
National Rugby League drug controversies. The International Sports Law Journal, 15(3-4),
pp.197-209.
Dhooge, L. (2016). The Shirts on Our Backs: Teleological Perspectives on Factory Safety in
Bangladesh. Journal of Legal Studies Education, 33(2), pp.379-413.
Einolf, K. (2004). Is Winning Everything?. Journal of Sports Economics, 5(2), pp.127-151.
Geey, D. (2012). Football League Financial Fair Play: Domestic League Regulation. The
Entertainment and Sports Law Journal, 10(1), p.6.
Esteve-Turrillas, F. and de la Guardia, M. (2017). Environmental impact of Recover cotton in
textile industry. Resources, Conservation and Recycling, 116, pp.107-115.
Finger, J. (2017). Intellectual Property Protection Comes to the National Football League. SSRN
Electronic Journal.
Fitzgerald, C. and Jensen, R. (2018). A Comparison of the National Football Leagueʼs Annual
National Football League Combine 1999–2000 to 2015–2016. Journal of Strength and
Conditioning Research, p.1.
Galguera, L., Luna, D. and Méndez, M. (2006). Predictive Segmentation in Action - Using
CHAID to Segment Loyalty Card Holders. International Journal of Market Research, 48(4),
pp.459-479.
Huang, B., Zhao, J., Geng, Y., Tian, Y. and Jiang, P. (2017). Energy-related GHG emissions of
the textile industry in China. Resources, Conservation and Recycling, 119, pp.69-77.
Hopkins, G. (2011). The Football Association v the Football League: using the Football League
Cup as a window for exploration. Soccer & Society, 13(1), pp.19-35.

The Sports Marketing 21
Kanthi, K. and Kumar, D. (2012). The Impact of Business Strategies on Readymade Garments
Market at Thrissur District in Kerala. Global Journal For Research Analysis, 2(1), pp.13-14.
Kelly, D. (2006). Chronic Traumatic Encephalopathy in a National Football League
Player. Neurosurgery, p.E1003.
Matava, M., Brater, D., Gritter, N., Heyer, R., Rollins, D., Schlegel, T., Toto, R. and Yates, A.
(2012). Recommendations of the National Football League Physician Society Task Force on the
Use of Toradol® Ketorolac in the National Football League. Sports Health: A Multidisciplinary
Approach, 4(5), pp.377-383.
McHale, K., Vopat, B., Sanchez, G., Rossy, W., Logan, C. and Provencher, M. (2017). The
Epidemiology of Lisfranc Injuries at the National Football League Combine and its Impact on an
Athlete’s National Football League Career. Orthopaedic Journal of Sports Medicine,
5(7_suppl6), pp.2325967117S0022.
Mohamed ED, T. (2014). Recycling of Textiles. Journal of Textile Science & Engineering,
s2(01).
Pandey, A. (2009). Kellogg’s K Strategy: Tapping New Market Segment. SSRN Electronic
Journal.
Ranganathan, K., Karunagaran, K. and Sharma, D. (2007). Recycling of wastewaters of textile
dyeing industries using advanced treatment technology and cost analysis—Case
studies. Resources, Conservation and Recycling, 50(3), pp.306-318.
Sas, I., Joines, J., Thoney, K. and King, R. (2018). Logistics of carpet recycling in the U.S.:
designing the collection network. The Journal of The Textile Institute, pp.1-10.

The Sports Marketing 22
Venkataramani, A., Gandhavadi, M. and Jena, A. (2018). Association Between Playing
American Football in the National Football League and Long-term Mortality. JAMA, 319(8),
p.800.
Wallace, J. (2006). Green Shirts. Appalachian Heritage, 34(2), pp.45-55.