Mass Communication: Analyzing NHS Anti-Smoking Campaign in the UK

This essay examines the impact of the NHS Smoke Free Health Harms advertising campaign in the UK, initiated by the National Health Service to promote a smoke-free environment. Targeting youth and adults, the campaign utilized various platforms, including television, newspapers, and social media, to raise awareness about the adverse health effects of smoking. The campaign's message, conveyed through graphics and videos, aimed to demonstrate the negative consequences of smoking, such as damage to vital organs and weakened immunity. The analysis concludes that the campaign had a significant long-term impact on youngsters, leading to increased awareness and a resolution to reduce smoking consumption. The essay highlights the effectiveness of media, particularly television, as a tool for communicating social messages and promoting public health initiatives.

M ass Communication
Students Name

Introduction
Smoking is injurious to health as it
negatively impacts heart and lungs and
weaken our weakens our immunity .
Asthma ,cancer, heart diseses and
stroke are some of the acute illnesses
that are caused due to excessive
smoking causes It results into long
term diadability and early death.
2

Smoking in the
UK
 Every year 96,000 people die to
smoke and every 20th smokers is
suffering from smoke related
diseases.
 Majority of the people realized
the degree of damages smoking
has created on the young people.
Many people are mow consulting
medical professionals and
counselors to overcome the
induction. 3

Smoking has major concern for the
government it has increased mortality
rate and chronic diseases . Therefor to
curb its impacts on the citizens of UK
NHS and public health of England
chose television to create awareness
regarding the adverse impact of
Smoking on the health youngsters.
Moreover, the harmful emission of
toxic components in cigarettes is
damaging the society. On television
they created the awareness through
NHS Smoke free Health Harms
Anti-Smoking Advertising
Campaign
4
Source: (Solo
Press, 2013)

NHS Smoke free
campaign
The main aim of NHS
campaign is to promote smoke
free environment in the Uk
through different platform so
that masses can get inspired
and motivated to quit smoking
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Target Audience
The target audience of this health campaign is
youth and Adults in the UK as smoke
inhalation is much more common than other
segment as every year 8 million (World
Health Organization , Tobacco Free Initiative
(TFI), 2019) people die every year due to
excessive consumption of tobacco in which
majority of people are youth and adults.
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Message
NHS Smoke Free harm advertising
campaign was initiated by National
Health service in 2013 where with
the graphics, organization has tried
to demonstrate the negative
consequence of smoking as
smoking is injurious to health so
that they can get aware and take
resolution to avoid its consumption. 7
Source
; (Centre for Diseases
Control and prevention ,
2018).

When and
Where
￮ The campaign was initially started in
2013 which was later published in
newspaper and started a appearing
as an articles in the magazine.
￮ Later the organization launched a
video with the same on the social
platform like YouTube.
￮ The campaign was conducted and
on the large scale and caught the
attention various other countries.
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After Effects
This campaign has created a long term impact
on youngsters as they realized that smoking
affects the major organs of the body which can
reduce the life expectancy and weakens the
immunity. Moreover, it is creating the negative
impact on the ecosystem. Therefore they took
resolution to curb the consumption smoking.
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Conclusion
It can be concluded that media is wide
platform through which message can be
communicated to the society, It is a most
efficient medium which used by the
companies or government to advertise
products or services. For communicating any
social message television commercial is
effective method,
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References
￮ Centre for Diseases Control and prevention . (2018).
Tobacco Product Use Among High School Students – 2018.
Retrieved 2019, from Centre for Diseases Control and
prevention: https://
www.cdc.gov/tobacco/infographics/youth/index.htm#youth-t
obacco
￮ Solo Press. (2013, December 30). New Anti-Smoking
Advertising Campaign Is Another Shocker. Retrieved 2019,
from Solo Press Blog:
https://www.solopress.com/blog/print-inspiration/new-anti-s
moking-advertising-campaign-is-another-shocker
/
￮ World Health Organization . (2019, July 26). Tobacco.
Retrieved 2019, from World Health Organization: https://
www.who.int/news-room/fact-sheets/detail/tobacco 11