The analysis focuses on the interplay between different macro environmental forces—economic, social, legal, technological, and political—and their impact on the banking sector. Economic factors such as GDP growth and interest rates directly influence consumer behavior and business investment in banks. Social changes, including demographic shifts and cultural trends, affect customer preferences and service demands. Legal regulations shape compliance requirements and operational standards for financial institutions. Technological advancements drive innovation and efficiency in banking processes, while political stability or instability can impact market confidence and regulatory landscapes. The assignment highlights how these forces collectively influence the profitability, expansion strategies, and competitive positioning of banks. It underscores the importance of adaptive strategies to navigate these dynamic external factors effectively.