This report examines the ethical dilemmas faced by Nike following the launch of its balaclava product. The assessment includes a case study analyzing the nature of the ethical issues arising from the product's misuse and the impact on stakeholders such as customers, employees, and shareholders. The report explores the implications of right-based and duty-based ethical theories in the context of the situation, offering insights into ethical decision-making. Furthermore, the report incorporates reflective writing using Gibb's reflective model to outline learning over ethical qualities of leaders and managers. Recommendations for the company are provided to mitigate the negative impact of the ethical issues and improve brand reputation. The report highlights the importance of ethical considerations in business practices and the need for responsible marketing strategies.