This report examines the ethical issues surrounding Nike's marketing of the Balaclava product. It begins with an introduction to business ethics and responsible management, emphasizing the importance of ethical practices in maintaining social decorum and long-term profitability. The report focuses on a case study of Nike's Balaclava, which faced criticism for its potential association with gang violence. The analysis includes an examination of Nike's marketing strategy, stakeholder impact, and the ethical questions raised by the product's promotion. The report delves into stakeholder theory, exploring how decisions can affect customers, suppliers, and investors. It then introduces two key ethical theories, utilitarianism and absolutism, to evaluate the morality of Nike's actions. Utilitarianism is applied to assess how the Balaclava's marketing might affect the overall satisfaction of stakeholders, and absolutism is used to analyze the inherent rightness or wrongness of the campaign. The report concludes with recommendations for Nike to revise its marketing strategies and ensure ethical business practices. References are included to support the analysis.