This report analyzes the ethical dilemma surrounding Nike's Balaclava marketing campaign. The assignment begins with a report to senior managers from a middle manager, outlining the ethical concerns of the marketing campaign, which was perceived to promote gang culture. The report then delves into the implications of two ethical theories (Virtue and Deontological) in relation to the marketing case. The second part of the assignment focuses on the qualities of an ethical leader and the practices of an ethical manager in accordance with business ethical standards, particularly emphasizing the importance of corporate social responsibility (CSR). The report explores the impact on stakeholders, including shareholders, customers, society, media, and government, and suggests revisions to Nike's CSR framework and marketing strategies to mitigate ethical risks. The conclusion reinforces the significance of ethical leadership and responsible business practices, offering recommendations for integrating ethical values and CSR into marketing and overall business operations.