Analysis of Nike's Business Strategies and Marketing Campaigns

This report offers an in-depth analysis of Nike's business operations, focusing on its marketing strategies and advertising campaigns. The analysis examines the 'JUST DO IT' campaign and its impact on consumer behavior, especially among African American audiences. It explores how Nike leverages advertising to promote its products, such as the 'Air Jordan' shoe, and how they are able to build a strong brand reputation. The report also touches upon the ethical considerations in advertising and how Nike's strategies align with consumer needs and preferences. References to relevant literature are included to support the analysis of the Nike's business and marketing campaigns.

Running head: ANALYSIS OF THE BUSINESS OF NIKE
Analysis of the Business of Nike
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ANALYSIS OF THE BUSINESS OF NIKE
Nike is a manufacturer of sportswear and athletic shoe. They have formed their business
by performing various advertisement campaigns for the television and in form of print form of
media for encouraging their audience for buying their newest and most fashionable shoes and
sneakers that are available in the market.
One a specific advertisement for the campaign of Nike, which was structured around the slogan
“JUST DO IT,” attempts its audience to get up from their sofas and get into the habit of regular
exercise. The main aim of the slogan was to help its audience to exchange their bad habits and
get involved in good habits by buying Nike athletic shoes (Miller, 2013). The slogan of their
advertisement implies that the people have nothing to lose by buying their product but they can
gain good health.
The spread of the advertisement was about two pages that have originally came out in
the weekly in the newspapers and magazines that was targeting the population of African
Americans in the newest world of the business. Like most of the ad prints of Nike's, this
particular one targets some of the specific audience like the Afro American men who are well-
educated professionals (Miller, 2013). By continuously repeating the slogan of “JUST DO IT”
and throwing potential challenge to the consumers for achieving the different facets of their
experience, the company has been trying to insist that wearing the shoes of Nike that represents
their signature of success. This phenomenon has not limited itself by staying in the court of
basketball, but also became an important facet for the game of life (Gupta, 2015).
Federal form of regulations tends to outlaw advertising that claims outright the
deceptions and some of the advertisements that are designed that are generally not informative,
for just letting the audience to be aware about the product with a specific feature that are

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ANALYSIS OF THE BUSINESS OF NIKE
available in their near market area. Even though the main intention of the advertisement releases
of Nike was used for advertising the “Air Jordan” sports shoe for the basketball players (Collins,
2014). Moreover, the simplest advertisements also emphasize on the certain for the needs of the
consumers’ and their attitudes at the expense of others. Even the newest techniques for
amusement also includes simple laughter, will be remembered for the feeling of buying the
product and therefore, the company will actually analyze the effective value that they received
from their audience in the exchange of money.

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ANALYSIS OF THE BUSINESS OF NIKE
References
Collins, T. M. (2014). The relationship between children's rights and business. The International
Journal of Human Rights, 18(6), 582-633.
Gupta, A. (2015). Predictive Modeling of Athletic Footwear Sales using Trend Analysis. Journal
of Textile and Apparel, Technology and Management, 9(2).
McDonald, G. (2014). Business Ethics: A Contemporary Approach. Cambridge University Press.
Miller, J. (2013). Everybody's Business: The Unlikely Story of How Big Business Can Fix the
World. Biteback Publishing.