BTEC HND Business: Nike Environmental Audit & Industry Analysis

This report provides an environmental business audit of Nike, utilizing PESTEL and SWOT analyses to assess the external and internal factors affecting the organization. The PESTEL analysis covers political, economic, social, technological, environmental, and legal factors, highlighting their impact on Nike's operations. The SWOT analysis identifies Nike's strengths, weaknesses, opportunities, and threats, including its strong market reputation, dependence on the North American market, potential for improved labor practices, and the threat of inflation. The report recommends leveraging technology for promotion and transparency. It concludes that Nike is a market leader but needs to address its weaknesses and capitalize on opportunities to sustain growth. The document is useful for BTEC HND Business students.

ENVIRONMENTAL BUSINESS AUDIT
NIKE

TABLE OF CONTENTS
• Introduction
• PESTEL analysis
• SWOT analysis
• Recommendation
• Conclusion

INTRODUCTION
• Business environment refers to the factors which affect
the organization.
• The business environment is bifurcated into two parts
internal and external.
• The present report will highlight the pastel analysis as
external environment.

PESTEL ANALYSIS
• It refers to the plans of action which utilized to identify the
component which are related to the enterprise.
• It gives assistance in increasing the scale of the structure net
profit as well as render more customers.
Political factor
• In the analysis the P stands for the political environment
which affect the performance of the organization.

CONT….
Economic factor:
• This factor affects the entrepreneurship at large scale. The
entrepreneurs of the organization make decisions on the bases
of economical values in the marketplace.
• There are the various elements of the economic factor that
impact the performance of the individual in the marketplace.

CONT….
Social factor:
• the social environment includes the impression,
customs, practices and behaviour.
• The business enterprises lunch or introduce the
business as per the culture of the society.
• In order to survive in the market, the enterprises
identify the social aspects of that particular
region.

CONT…
Technological factor
• In the modern era technological factor is the most important factor
in day-to-day life that affect the business in the both ways positive
and negative.
• The organization identifies the technological facilities required
for the consumers.
• The enterprise utilized the tools to identify the trends of the
marketplace.

CONT….
Environmental factor
• It is concern with the ecological elements which affect the growth of enterprises.
• The weather condition, temperature, climate, pollution and natural disaster.
• Every country has different climate condition which change the buying decisions of the
consumers.

CONT….
Legal factor
• It is concerned with the rules and regulations of the country.
• It includes the relationship between the government and business
enterprises.

SWOT ANALYSIS
• It is the framework or a plan of action which is utilized to
identify the internal environment of the organisation.
• It gives assistance in improving the performance quality
of the company in order to build amazing image in the
eyes of the consumers.

CONT….
Strength
• The organization has strong reputation in the
marketplace due to wide variety of product which
satisfy the consumers.
Weaknesses
• The organisation is mainly depended on the single
market of North America, though the organisation
deliver productivity All over the world.

CONT….
Opportunities
• The organisation has opportunity to resolve or improve
the labour practices or condition.
Threats
• the inflation is the biggest threats for the organization as
the price of different country is fluctuated on regular
bases.