Nike Business Environment Report: Macro Analysis, SWOT, and PESTLE

This report provides a comprehensive analysis of Nike's business environment. It begins with an introduction and table of contents, followed by an examination of positive and negative factors within the macro-environment, using the PESTLE framework to assess political, economic, social, technological, legal, and environmental factors impacting Nike. The report then delves into an external and internal analysis of the organization, outlining its strengths and weaknesses, as well as opportunities and threats, using a SWOT analysis. An interrelation between strengths, weaknesses, and external macro elements is also discussed. The report concludes with a summary of key findings and references to relevant sources. The analysis highlights the importance of understanding the business environment for profitability and provides frameworks for evaluating organizational strengths and weaknesses in relation to external factors.

Business and the business
environment Nike

Table of Content
 Positive and Negative factors of macro environmental
 External and internal analysis of Organization
 Interrelation of strength and weakness with external macro element
 Conclusion
 References

Introduction
 In part-2, presentation will be made in which impact
of external and internal environment will be
analysed by conducting PESTLE and SWOT with
its relationship of strength and weakness with
external factors.

Positive and Negative factors of macro
environmental
 PESTLE Analysis is the framework which helps in analysing the
external factors of the business which are impacting the business on
larger scale. In context to Nike, there are certain factors which are
illustrated below:
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

External and internal analysis of
Organization
Strength Weakness
 An organisation has the consistent production of
innovative commodities, with high quality. They further
check the quality of the given product.
 The main aim of the people is to motivate the
employees so that they can provide the workshops by
which they can attract the large group of customer in
order purchase their certain goods.
 Personnel are working with dedication in order to reach
to their desired goals. They also have team of potential
workers.
 In context to Nike, research and development play a
significant role for the success of Nike in order to make
good products.
 Nike is offering expensive products in competitive
 They need to introduce various technological
advancements to boost the sales and gain a competitive
advantage in the market.
 Nike is totally driven by the footwear and the
organisation needs to enhance various other segments
of their products and services.
 The organisation needs to create a healthy relationship
with the retailers top improvise the overall profitability
in the market.

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Opportunities Threat
 The biggest opportunity for the company like Nike.
They can diversify their business in various regions
due to the increasing demand of their product.
 Nike has to diversify their accessories and they needs
provide the products at an affordable prices to the
customers.
 They need to emphasize on new demand and
provides new products to the customers in the
market.
 Nike has to improve their brand image in the various
regions in the market.
 The organisation needs to fulfil the demand of the
consumers and provides the products at an affordable
rate.
 Due to the impact of the pandemic the prices of the
product is increasingly high which is impacting the
sales of the company in the market.

Conclusion
 From the above report, it has concluded that business environment is vast factor which includes
various business through which the business can become more profitable in the market.
 On the other hand, there will be brief discussion about types and purpose of different organisation.
 Along with that, there will be brief discussion about scope and size of different types of business
sector.
 For further instance, there are various frameworks and tools which can help the organisation to
evaluate various strengths and weakness appropriately.
 In this report it has also analysed that there is interrelation of strength and weakness with external
factors.

References
 Alazzawi, A.A., 2019. Brand personality dimensions of Nike sportswear-an empirical
analysis. Journal of Business and Retail Management Research, 13(4).
 Borts, A.I., 2018. Nike, inc.-athletic footwear and apparrel (Doctoral dissertation).
 Childs, M. and Jin, B., 2018. Nike: An innovation journey. In Product innovation in the
global fashion industry (pp. 79-111). Palgrave Pivot, New York.
 DOMINGUEZ, L., 2020. Nike vs. Adidas. International Relations Journal 2020, (39), p.37.
 Harper, S., 2021. Ethics and Social Responsibility in Business, Communication, and Social
Media. Ethics.
 Hoffman, A.N., Gold, N. and Curtin, C., 2019. Nike, Inc.: Late Arrival to the “Athleisure-
wear” Trend. Rotterdam School of Management, Erasmus University.

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