Entrepreneurial Opportunities and Innovation: A Nike Case Study

This presentation examines entrepreneurial opportunities and innovation within Nike, a leading multinational organization. It explores the core concepts of entrepreneurship, innovation, and the process of launching and running a business. The presentation delves into the seven sources of innovation, including the unexpected, incongruities, market structure, necessity, process needs, demographics, and changing perceptions, using examples like Nike's Moon Shoes and Flywire technology. It evaluates the significance of these sources and their impact on Nike's product development. The presentation also discusses the advantages and disadvantages of innovation approaches, highlighting how innovation leads to competitive advantages but can be time-consuming and resource-intensive. In conclusion, the presentation emphasizes the importance of these sources in fostering new entrepreneurial ideas and driving innovation within the organization. The presentation is available on Desklib, a platform that provides students with AI-based study tools, past papers, and solved assignments.

IDENTIFYING
ENTREPRENEURIAL
OPPORTUNITIES

TABLE OF CONTENTS
 Introduction
 Main Body
 Conclusion
 References

INTRODUCTION
 Entrepreneurship is basically the process of launching
as well as running the new business. Entrepreneurs
are the individuals who runs their own business.
 The main aim of this ppt is to study the various
aspects and sources of the entrepreneurial ideas and
innovation for the organization Nike.
 Nike is basically the multinational organization being
established in 1964 by Bill Bowerman and
headquartered in Oregon, U.S.
 This ppt gives a brief overview of sources of the
innovation and entrepreneurial ideas, evaluation of 7
sources and advantages and disadvantages of
approaches.

Sources of the innovation and
entrepreneurial ideas
 Innovation is basically the generation of new ideas, thoughts,
devices, methods etc and providing a better and well through
solution which meets all the requirements and solves various
problems. There are mainly 7 sources of innovation.
 The unexpected
 Innovation mainly occurs unexpectedly and thus comes to the
organization as a surprise. For example- Nike in the year 1972
designed the Moon Shoes for the runners who were
participating in Olympics and this was the most beneficial
innovation by company.
 Incongruities
 When need is mainly incongruent along with supply
then innovation takes place. For example- to solve the
incongruity between heavy weight shoes and players, Nike
launched new shoes containing Flywire to reduce the weight
of shoes.

Continued
 Market structure
 The market structure also leads to innovation. By analyzing the market segment as well as its
structure, organization are able to extract the main aspects for innovation.
 Necessity
 Necessity is basically mother of the invention and is the main factor which leads to innovation.
 Process need
 This is another source of innovation where organization looks at the process and identify weak
points.
 Demographics
 Lifestyle is another source of the innovation.
 Changing perception
 The changing perception of people mainly athletes regarding having shoes which can protect
them from extreme shock during playing lead Nike to develop air cushioned shoes along with
shell suits.

Evaluation of 7 sources
 The 7 sources of the innovation are highly
imperative and thus are extremely significant.
 The first source which is The unexpected
states that innovation mainly occurs
surprisingly and is not preplanned.
 Second source is incongruities in which
innovation occurs when the need is mainly
incompatible and not in congruence with
supply chain.
 Third source which is market structure where
Nike after proper market analysis came up
with Nike 6.0 for growing interest of youth in
athletes.

Advantages and disadvantages of
approaches
 The major advantage of Invention and
innovation is that it helps the
organization to achieve competitive
advantage and establish position in
market.
 Major disadvantage is that it is
generally time-consuming and Nike has
to invest high money on various
resources of innovation.

CONCLUSION
 It has been concluded that there are mainly seven
sources of the innovation which helps the organization
to innovate their products as well as services like The
unexpected, market structure, perception etc.
 Along with this, there are various types of innovation
which helps the organization to achieve competitive
advantages and establish position in market.
 Each and every approach have some advantage as well
as disadvantage which helps in the generation of new
entrepreneurial ideas and assist in innovation.

REFERENCES
 De Massis, A and et.al.,2018. Sector-based entrepreneurial capabilities and the promise
of sector studies in entrepreneurship.
 Jamali, B and et.al.,2018. Theories of opportunity creation and effective entrepreneurial
actions in opportunity creation context. Decision Science Letters. 7(4). pp.443-454.
 Koskinen, J., 2018. Entrepreneurial opportunities, main drivers of emergence and
identification.