Analysis of Nike's Marketing and Communication Strategies Report

This report provides a comprehensive analysis of Nike's marketing communication strategies. It begins with an executive summary and introduction, followed by a situation analysis that examines the organizational overview, strengths, and the macro environment, including threats. The report then details Nike's objectives and budget allocation for marketing communications. A significant portion is dedicated to the marketing communication strategy, exploring the various advertising measures, sales tactics, and public relations efforts employed by Nike. The report highlights how Nike aims to build brand recognition, increase customer purchases, and counter negative publicity. The analysis includes a discussion of Nike's competitive landscape, its focus on innovation, and its efforts to maintain market leadership in the athletic footwear and apparel industry. The report concludes with a summary of the key findings and insights into Nike's approach to integrated marketing communications.

MARKETING AND COMMUNICATIONS

Table of Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Situation Analysis............................................................................................................................5
Organizational overview..................................................................................................................5
Strengths..........................................................................................................................................6
Macro Environment.........................................................................................................................6
Threats.............................................................................................................................................7
Objectives........................................................................................................................................7
Budget..............................................................................................................................................9
Marketing communication strategy.................................................................................................9
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

Executive Summary
Marketing communications are a great support to construction organizations around the world,
which is why executives who demonstrate advertising lettering techniques aim to help a society
understand their business goals. (Yeshin, 1998). Nike is one of the best global organizations on
the planet, its path to shop window leadership was not easy and bearing in mind this, Nike
advertising managers have chosen to increase letter verification with a point of enlightenment,
positive, positive image of the organization to expand the business and revenue of the
organization.
Marketing managers plan a year-long battle for advertising letters to respond to the needs of
different audiences that are part of their business.

Introduction
Integrated marketing communications pave the way for leaders to effectively conduct customer
relationships with the point of expanding brand respect (Smith, Berry and Pulford 2002; Sissors,
Baron, and Sissors, 2010).
The marketing mix consists of four components which are essential for the performance of the
business elements and the activities that serve a specific population. The display of letters cited
as a promotional promotion is one of four aspects of advertising which includes evaluation,
object and dissemination (Lancaster and Withey, 2006)
The key point of a method of coordinated display of the letters is to ensure that the ranking
exchanges are constantly reliable and spread the message of the organization in a positive way
for the pair of associations with its attributes, designs and objectives. Advertisers regularly
expect to show an excellent view of their relationship with the contract / revenue promotion
point while maintaining a reasonable picture of the organization.
Advertising communication is a fundamental element to show objects and administrations and
many large organizations around the world spend a large part of their income to promote
communication methods (Kotler, 2003).
The approach to message delivery is possible with ordinary customers and the overall target
market among the key skills of a fertile organization, a combination of effective advertising
letters seems to contribute to the promotion of contracts and income combined with authoritative
representation and reputation (Lancaster and Withey, 2006).

Situation Analysis
An analysis of the situation in advertising letters is carried out to examine the current situation in
which the organization is definitively located, taking into account the key indicators of
implementation activity involving agreements, brand exchanges, revenue.
The marketing communications strategy is a broad agreement in which the specific components
that are intended to present the proposed merger to present the proposed organization and how
they will be used to promote the marketing communications strategy achieve established goals
(Lancaster and Withey, 2006). Strategies are specific subtleties of systems and functions are the
specific subtleties of strategies.
As an organization implements the overall system of improvement, it should address the
strategies, incremental actions that will be used to meet the strategies with the goal when the
evaluation and evaluation takes place guess, at which point the group can feel free to identify the
weak links of approach, strategies and actions and then strengthen the increasingly simple
method of control (Katz , 2003).
Organizational overview
Nike is an American organization openly registered with its main Oregon authority. It is the
largest sneakers supplier on the planet with revenues in excess of $ 19 billion and over 30,000
employees worldwide since the 2010-2011 clubs. Nike is known for showing its products under
the Nike brand. Some of their sneakers brands include Nike +. Air Jordan, the Nike sneakers
brands, is aimed at competitors of Olympic-style events in the categories of football, soccer,
football, basketball and cricket, as well as numerous other clothing exercises.
Nike customers include both armor competitors and masters who use shoes during the exercises.
Nike uses object separation, object ordering, promotion, creative productivity, high quality and
unique innovation in the air as its main ability. So Nike tries to be a brand image of value and
performance. It is these characteristics that attract customers. Nike is related to the best

competitors in the world, for example Rafael Nadal and groups, for example Brazil, who are and
are known as animators and champions.
As noted by Wikinvest 2010, Nikes' competitors in particular Reebok, Puma, Adidas, Converse
and K Swiss always offer Nike a strong rivalry. The level of competition in this market is
exploiting advertising experts so that they can devise and find ways to complete an expansion of
development and a piece of the entire industry.
Strengths
An internal analysis by Nike found the kind of structure, culture and capital skills of the
organizing forces. Nike will never claim any processing equipment and hardware and in this
sense its capital is not tied.
It also has a culture of improvement and in this way the organization contributes a great deal of
thought and plan and a very talented workforce (Kotler, 2003). The senior management has
created a culture of imagination and common execution along with the morality that allows
employees to recognize and reflect on and strengthen Nikes ’view of business. In addition, Nike
invests resources in innovation that is robust and difficult to mirror from its competitors, in
addition, the group promises more than 10% of its revenue to show exercises, such as progress.
Estimating chains and distribution is crucial for the development and accessibility of the product
and the market initiatives in time in this way, Nike urges retailers to store their products by
offering benefits, such as for example exchange boundaries and showing help with committing
successfully to individuals in the stock items channel.
Macro Environment
Nike is a worldwide association operating across the global continent; the group's target display
is made up of high-end customers who want highly segregated items (Frisch, 2008) Therefore,
the Nikes contract system is offered to those in a higher social bracket of the crowd, the type of
people who have enough money to pay over $ 100 dollars for a pair of solitary shoes. Nikes'
high-end customer targeting system has allowed the group to repeat a skimmer evaluation

approach that allows the group to expand revenue streams adding contracts across different
market sectors (Frisch, 2008).
The group is embracing innovative work with a highly qualified plan that will keep track of the
needs and desires of different customers among the best games in the world to create objects that
legitimately respond to customer needs. Nikes' research and development department has made
great strides in the advancement of the sneakers and in the production of strings because this
office offers items that are ahead of the competition when it comes to innovation empower
athletes and women to compete easily in a variety of games (Frisch, 2008).
The bad condition in which Nike operates is bad, for example, Adidas AG, Reebok and Puma are
well-known competitors that have been tied in the past ten years and have reduced the market
strength that Nike has done happy lately. Nike only values 5% more than the piece. Compared to
Addidas, it is also known that Addidas invests a lot of money in the promotion and promotion of
items in this way, weakening Nikes' commercial performance on the market (Frisch, 2008).
In this way, Nike's action plan, combined with the legal and political structures of different areas,
does not constitute a major obstacle to the extent that it is legal. At least in the past decade, Nike
has shrugged the United States government because the team was found using youth work in
Pakistan and India, but the situation was. Nike resolved and identified agreements that limited
them to making a mistake similar.
Threats
The threat to Nikes 'leadership and continued results in the future arises from its closest and most
powerful competitors by copying and copying Nikes' action plan (Porter, 1990) .
Other new entities, particularly in China, are making substitutes and false articles will appear that
undermine Nike's business objectives. The world of commercial sector development is offering
new open doors thanks to Nike creating brands that specifically focus on cooking for the needs
of the people who live within those spaces.

Objectives
Each business element has its own objectives and advertising communications play an important
role in ensuring the achievement of this objective and a broad and critical vision. In addition to
an organization that has big goals in promoting letter production programs, there are also specific
goals (Christensen, Firat and Cornelisen, 2009).
Nike for its part has undertaken a broad progressive effort that focuses on vibrant contracts and
revenue generators, in addition to which another goal is to increase the racks and between people
in the channel, in addition to the purpose of the similar letters of Nike l the intention to counter
and kill conflicts that occur as a result of hostile exchanges, to support stability, to earn start
shopping and to stimulate the use of extended items among buyers (Howard, 2007).
Marketing communication strategies are usually put in place to ensure that the target market
specialty is proven, educated, educated, and assisted in responding to the desire to remember
commercial products, such as Nike. By the time the support department achieves these goals,
Nike as a brand is able to understand business development, revenue and cake pieces and
maintain its position as the world’s leading shoe manufacturing organization. Despite the way
Nike generated detailed revenue of more than $ 19.014 billion in the last economic cycle (2009-
2010), future results and market leadership are uncertain and therefore senior management
expects to outperform these levels in the year money after this can be achieved by controlling
and embedding its promotion programs. Nike also has 38% of the total advertising for sneakers
worldwide, but its strength is to cover a sum and a half. Nike intends to do this by initiating a
transition between buyers thinking of unparalleled efforts that will show consumers the
recognition that Nike is the best brand of athletic display shoes.
It will then be the duty and responsibility of Nike promotional letters to ensure that all
advertising communications are equipped to ensure that skyrockets have Nike brand estimates.
This will affect all of the advertising communication methods and techniques used by Nike
communications staff who intend to take Nike's image and reputation to a new level.
Nike’s proven image and reputation will be used to convince buyers and the target market to
ensure that these events purchase products created and promoted by Nike (Frisch, 2008).

Negative and Conflict Publishing is an industry and from now on the goal is to encourage letter
managers to create approaches that will be used to ensure that a negative situation turns into a is
a business opportunity that will be used to develop the dominance of the Nike market.
Budget
Nike is a multimillion dollar organization that has enough funds to finance its technology. The
organization normally contributes about 10% of its revenue to the financing of its display
communication system (Frisch, 2008).
The organization sincerely accepts that the path to business performance can be achieved by
consequently maintaining an expected and solid communication approach, the organization will
burn through $ 1 billion to support their advertising communication methods that go through the
business register.
Marketing communication strategy

Nikes promotes the method of communication which includes the use of a number of advertising
measures, individual sales, direct sales and direct advertising combined with public relations.
Nikes ’main goal is to spread the message about frequency and high-quality shoes with a point of
starting to exchange and increase refurbished purchases among dense consumers (Donnelly,
1996).
Nike commits around 11% of its total revenue to ensuring a highly relevant advertising mix that
allows it to be the best entertainment in the region. 11% typically amounts to around $ 1.7 billion
USD per year, which will subsidize advertising communications with the goal of achieving the
required letterpress goals and achieving a good business goal. The promotional letters referred to
above are therefore appropriately used to contact all important citizens to understand that the
aims of advertising letters are recognized (Surmanek, 1996) .
Nike has a number of events associated with one of the nation’s largest promotional offices
Wieden Kennedy (W and K) to plan and create warning fights. Nikes ’trade battles have won
awards and even Grammy because of the unique way advertisers structure their promotions to
talk to buyers and respond to competitors.
Nikes' websites are also highly appreciated by the entire buyers show due to the high number of
hits that the ads receive on You-Tube. It is thus consistent with the conclusion that the brands
created by Nikes contribute significantly to the performance of the organization and,
consequently, to the achievement of the objectives of the composition of the show. In addition to
using superstar media, VIPs are in the public domain to convey the Nikes message to customers.
Nike spends around $ 600 million on advertising in North America and Europe, where it has a
viable market and another $ 200 million on promoting celebrities who sign up. pay for some
goods. The Nike promotion is the one that benefits in particular from winning the Cannes
Advertising Festival twice. Nike modifies its warnings to send an unparalleled elite message
among rivals participating in a game (Claudia, 2009).
Nike goes further to face the two rivals in terms of female and male sexual orientation in his calls
using celebrities like Rafael Nadal, Tiger woods’ ", LeBron James, Serena Williams Picabo

Street and Gabby Reece. In the wake of these calls, the rapid impulse is that the best competitors
on the planet must be connected to Nike.
Nike is best known for its "swoosh" and "get it done" brands that are part of its promotional
letters. The swoosh sign is used in many promotional periods as it is closely related to Nike.
(bNET: Wireless News 2010)
In addition, Nike similarly uses consumer organizations around the world, such as Brazil, to have
multiple people certify their products, ending up buying their products since they collaborated
with Nike.
Nike has done everything to design a social site for all football fans called joga.com that is
present in over 140 countries and accessible in over 13 strands -changes. The site allows Nike to
talk to its customers and also promote immediately because it is far from difficult to post articles
on the web (Frisch, 2008, pp. 18-23).
Nike was aware of the importance of expanding the display mix on the web to deliver its
message of better athletic performance to a wider range of its target market. By creating such a
site where Nike customers, big names in football like Ronaldinho and fans can share data and
exchange with Nike items, Nike would like to position it as a leading supplier sneakers par
excellence.
In addition, Nike has pages in local social networks, such as Face Book and Twitter, where it can
communicate about its articles and gather research information that can promote its advertising
mix, to unique the combination of articles known for the frequency of the plan and its
implementation (Holm, 2006).
In addition to using local social media in its promotional mix, Nike also uses web notifications
that are accessible on its Nike dot.com site and on several sites where Nike pays advertisers to
spread their knowledge to buyers around the world. In addition, Nike uses open-ended link
actions to report on its latest submission articles and to counter any adverse effects, for example,

when in 2005 it was blamed Nike for working in the sweat shops who alleged that Nike had
abused young people and thus used child labor to make footballs in Pakistan. The pioneers of the
company Nike unequivocally appeared through their advertising department and asserted that
this was not the choice of their company, but in fact it was the manufacturer who had
subcontracted the moral code. (Frisch, 2008).
Conclusion
It is important that businesses work with well-organized advertising communication methods, so
that corporate officials can more easily plan the letters on the destination display and work with
specific goals in mind.
The inability to plan advertising communication prevents the company from achieving the
corporate objectives. So Nike is a real problem of an organization that used to promote the way
of communication to give the company a high hand in its business.

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