Communication Strategies of Nike and Competitor Analysis Report

This report provides an analysis of Nike's communication strategies, encompassing both traditional and modern methods. It begins by outlining Nike's background and mission, followed by an examination of various communication methods, including verbal communication, written correspondence, and electronic platforms such as social media. The report includes a SWOT analysis of Nike's communication practices, identifying strengths, weaknesses, opportunities, and threats. Furthermore, the report compares Nike's communication strategies with those of its competitors, specifically Puma and Adidas, highlighting their innovative approaches. The report concludes by emphasizing the importance of effective communication in driving business success and innovation, offering valuable insights into the company's communication methods.

Scholar Id:
Communication

Background of company
Nike Company was founded on January
25, 1964 as Blue Ribbon Sports by Bill
Bowerman and Phil Knight
The mission of company is to drive
everything possible to expand human
potential
Company may create innovation in
groundbreaking sport (Nike, 2018).

Non-electronic communication
method
Verbal communication
Letter
Flowchart (Reid, and Moffett, 2017).

Electronic media and
communication strategies
Social media
Websites
Electronic platforms (White, 2016).

SWOT analysis of overall
communication methods
Strength
Information via using research paper,
journals and research paper
Product delivery via offline and online
Effective information system
Initiation of employee magazine (Smith,
2017).
Weakness
Slow feedback
Linguistic barriers
Roles, power and status (White, 2016).
Opportunity
Application of SAP
Electronic innovative system
Scope via social media
Application of new communication methods
(Reid, and Moffett, 2017).
Threats
More advanced communication procedure by
new entrants
No new innovation
Security issues in computer communication
system (Dada, Murphy, and Tönsing, 2017).

Assess and compare the
communication practices for
company’s two main competitors
Puma and Adidas adopts innovative and
unique methods
Puma and Adidas facilitate effective
method in development of downward
communication
It introduces coaching and open book
management to conduct an effective
communication with the customers
(Smith, 2017).

References
Nike. 2018. About us. [Online]. Available at:
https://about.nike.com/ (Accessed: 02 February 2019).
Smith, G.S., 2017. Emergency business management and
internet connectivity. Business Horizons, 60(3), pp.353-361.
White, C.M., 2016. Social media, crisis communication, and
emergency management: Leveraging Web 2.0 technologies.
USA: CRC press.
Reid, A. and Moffett, S., 2017. KM as a Facilitator for CRM in a
US Print Company. Electronic Journal of Knowledge
Management, 15(1), p.49.
Dada, S., Murphy, Y. and Tönsing, K., 2017. Augmentative and
alternative communication practices: a descriptive study of the
perceptions of South African speech-language
therapists. Augmentative and Alternative
Communication, 33(4), pp.189-200.