Business Plan and Marketing Strategy Presentation: Nike Company

This presentation provides a comprehensive business plan analysis of Nike, a leading sportswear company. It begins with a business overview, including mission and vision statements, and then delves into Nike's products and services. A detailed market audit is conducted, incorporating both external (PESTLE) and internal (SWOT) analyses, along with the 5 M's of marketing. The presentation then explores Nike's target market through STP analysis, followed by a thorough marketing plan that covers executive summary, vision/mission, market research, target market identification, and marketing strategies, including the marketing mix (product, price, place, promotion, people, process, and physical evidence). The presentation also discusses the management team, including marketing and sales, recruitment, and administration, and concludes with a financial plan, encompassing cost sheets, projected revenues, and break-even points. The presentation aims to provide a strategic understanding of Nike's operations, market position, and financial performance.

Title
GROUP PRESENTATION OF A WRITTEN BUSINESS PLAN

Table of content
 Business overview
 Products and services
 Market audit
 Target market
 Marketing plan
 Management team
 Financial plan
 Conclusion
 References

Business overview
Nike is consider as one of the leading company is sportswear sector as it is providing
high quality products which is according to the value of customers. Nike is an
American company which was developed in year 1964. This company is offering its
products and services form many year which is significant in developing strong
relationship with customers. This company consist of designing, developing as well
as manufacturing of products in order to meet with the expectation or requirement of
customers.

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Mission Statement: Make every effort to expand potential of humans Vision
Statement: To bring innovation and inspiration to every athlete in the world.
Nike stands to be one of the world's largest supplier of apparels and shoes.
They also manufacture a number of sports equipment. They have been growing
gradually since day and at present there are more than 75000 employees in
company. The brand value company have been increasing rapidly. Nike was
also ranked at 89th position in 2018 in the list of fortune 500. the name Nike
comes from the name of a Greek goddess of victory.

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Products and services
NIKE, a well known brand which is named for Greek goddess of the victory, is the
best and number apparel and shows company all over the world. The company
mainly designs, create, as well as sells range of products to their customers around
the globe. There products mainly help the players in order to play basketball, football,
soccer along with running, men's as well as women's training and exercise and other
sort of sports.

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MARKET AUDIT
Marketing audit is defined as systematic, comprehensive, analysis, evaluation as well
as interpretation of business environment that is both external and internal
environment. In addition to this, it also consist of analysis of marketing objectives,
goals, principles, strategies that help in gaining insight about issues as well as
opportunities which has a direct impact on marketing performance in a positive and
effective manner.

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External marketing audit: It is defined as an systematic approach to develop
information require for a company in order to identify and analyse issues which help
in developing successful marketing strategy. In addition to this, external analysis is
take place by companies to customer requirement that is important to retain and gain
success at marketplace. In relation to Nike, its higher authorities make use of
PESTLE analysis framework to conduct external analysis.

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Pestle analysis: It is defined as a framework that is used by an
entity to identify macro environmental factors which has direct
impact on the performance of an organisation. In addition to this, it
assist an organisation to create an effective strategies that reduce
the level of risk associated with the external factors. This framework
is mainly used by companies when they are introducing new product
or service and expanding operations in foreign markets. This
framework involves six elements or factors which is given below in
relation to Nike:

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Internal marketing Audit refers to audit over the things which the company have
greater control over. The major part included in internal audit consists of SWOT
analysis. Marketing mix which includes products, price, promotion and place. It is
necessary to keep regular reviews of performance in order to make sure that the goals
are effectively reached or not. Below mentioned is internal audit conducted on Nike:

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Swot Analysis: Swot Analysis refers to an internal analysis of factors
which brings strengths, weaknesses, opportunities and threats of an
organisation. Below mentioned is SWOT performed on Nike:
 Strengths:
 Weaknesses:
 Opportunities:
 Threats: