Introduction to Nike Music Festival Event: Creative Concept and Design

This project delivers a comprehensive proposal for a Nike music festival, outlining the client's background, objectives, and target market. It details the event brief, strategic objectives, and program elements, including entertainers, audio-visual requirements, and food and beverage options. The proposal addresses demographic, geographic, behavioral, and psychographic segmentation strategies to attract a young adult audience. It also includes coordination details and a mood board. The event aims to enhance brand awareness, consumer loyalty, and revenue, incorporating music and sports to resonate with the target demographic. The project leverages previous successful Nike events and incorporates innovative ideas to create an engaging and memorable experience.