This report presents a detailed analysis of Nike's customer attributes and profit margins. The study investigates customer attitudes across different usage groups and genders, examining factors like awareness, satisfaction, and purchase intentions. Profitability is assessed by analyzing product categories, identifying the best and lowest-selling items, and exploring the relationship between payment methods (PayPal and credit card) and transaction amounts. The report delves into the connection between cost of goods sold (COGS) and profit margins, along with monthly and gender-based profit distribution patterns. Statistical methods like ANOVA, t-tests, and correlation analysis are employed to draw conclusions and provide recommendations. Key findings include insights into customer preferences, product performance, and the impact of payment methods on profitability, offering valuable business insights for Nike's management and stakeholders.
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