Customer Experience Strategy: Digital Touchpoints for Nike's Success

This report delves into Nike's customer experience strategy, emphasizing the critical role of digital touchpoints in enhancing customer engagement and satisfaction. The analysis begins with an introduction to the importance of customer experience and how Nike leverages digital platforms like social media and mobile advertising to connect with its target audience. The report outlines Nike's approach to creating customer personas, which are essential for understanding customer demographics and preferences. It examines various digital touchpoints, including websites, mobile applications, and social media, and how Nike uses them to promote products, build brand loyalty, and provide personalized experiences. The report highlights the significance of mobile advertising and other digital channels in driving customer interaction and sales. Furthermore, it discusses Nike's strategies for planning digital experiences, building customer loyalty through various programs, and providing complimentary services to enhance customer satisfaction. The conclusion underscores the impact of a well-executed customer experience strategy on business growth and revenue generation, reinforcing the customer-centric approach that Nike adopts.

Customer Experience Strategy
INTRODUCTION
The customer experience is a crucial, where the product is having
interaction between company and customer for their requirement
fulfilled by successfully. An organisation is first priority to making
their clients satisfied with their product and services through procure
quality of specification involve in it. The interaction between these
Create a clear customer persona
The term customer persona is a model in which highlight ideal
customer where it generally that involves demographic and
psychological that help to collected information audience reviews to
measure web related analysts. In perspective of Nike Company the
importance of customer persona is very important, because they puts
their first concerned towards premium customer to deliver them
optimum source of product in effective way of processing.
Somehow it enhance a essential to conducts better role to provide
better information are based on Nike incorporated:
• To proficient develop as deeper understanding towards
customer which needs and guide to overcome in complexity.
• By providing guide to product development through
effective creative specification that helps to them accomplish to
accomplish their desired outcomes attained.
• Similarly, Nike Company takes their first responsibilities
which projects, campaigns and having better time resources that
provides optimum utilisation of technology equipment.
• For better create alignment that across towards
organisation as well as team around of customer centric vision.
In further, Nike incorporate must highlight their efficiency in which
they need to choose their own market in which they can approach
their best product and services that brings customer satisfaction.
Nike mainly focuses on sportswear products as consumer are also
fascinated about the sporty looks of products specially youngster
follows to approach best shoes or kit set of outdoor games towards
better benefits effectively.
Identify the digital touch points
As from above session Nike venture mainly focuses on their product that depicts
towards digital touchpoint, this derives about the all electronic, interaction which
taking place between brand and its clients towards buying product from the buyer
journey. The digital touchpoint is highlight about resources such as tablets, mobiles
phones and smart gadgets. Certain digital touch points are as follows in context of
Nike Company are:
• Social Media: This source of digital touch point is one of most influence to
the customer for buying products. As Nike Company can approach social media
platform to enhance better promotion activity of their product and services to
effectively influence customer in better way.
• Mobile advertisement: According to this source of digital touchpoint which
is emphasis more integrate to promote product in online websites, Nike company can
easily regulates their practise through mobile, tablet and computers.
Digital customer experience.
This is experience based in which customer approach brand product from digital
platform such as television, mobile, laptops etc. and having proper interact with
suitable brand. In the perspective of Nike Company is having ability to improve their
customer gets and better experience but in which they rely on through more
technologies. As Nike has their own promotional tools and techniques to promote the
product and services are:
Planning for better digital experience: Through offline and online customer have
approach different kind of physical location, building heathy relationship with
customer? Nike venture has taken initiates to promote their sports endorsement
digital experience with effective support.
Better loyalty consistency: From customer interaction with organisation through their
product advancement by facing effective decision making. Similarly, Nike Company
has their own loyalty pass in which it easy to customer to buy product in effective
manner.
Provide compliment: through digital experiences to enhance better experiences that
increase customer satiation.
CONCLUSION
From the above poster it have been concluded that customer experience strategy is
one of the crucial part of business that will lead to have major impact on overall
growth and development of business. Customers are very important for business as it
will lead to have impact over sales or revenues of business.
REFERENCES
Toward Customer-Centricity. Jindal Journal of Business Research,
p.2278682120968983.
Artusi, F. and Bellini, E., 2020. Design and the customer experience: The challenge
of embodying new meaning in a new service. Creativity and Innovation
Management.