Digital Transformation in Business: A Nike Case Study

Desklib provides past papers and solved assignments. This project analyzes Nike's digital transformation and its impact on business operations.

Student Name:
Student ID :
Unit/Module : How digital technology has transformed business activities
(e.g. operations, marketing, accounting, HR) in your chosen organisation
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Table of Contents
Introduction................................................................................................................................4
P1 Project objective................................................................................................................5
P2 Performance, cost and time objectives..............................................................................5
P3 Breakdown structure of the project:..................................................................................7
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project...................9
D1 Critically evaluate the project management process, and appropriate research
methodologies applied...........................................................................................................9
Small scale research, accumulating information and data collection to generate knowledge. 10
P4:........................................................................................................................................11
Carrying out small-scale research by using qualitative and quantitative research methods
accurate for meeting the aims and objectives of the project................................................11
M2: Evaluation of the accuracy and reliability of different research methods applied...........21
Qualitative research..............................................................................................................21
Quantitative Research..........................................................................................................22
LO3 Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and analysis...................................................23
P5 Analyse research and data using appropriate tools and techniques................................23
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................24
D3 Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support the
justification of recommendations and learning during the project.......................................25
LO4: Reflect on the value gained from conducting the project and its usefulness to support
sustainable organizational performance...................................................................................25
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.....................................................................................................26
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M4 Evaluate the value of the project management process and use of quality research to
meet stated objectives and support own learning and performance.....................................26
D2 Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support the
justification of recommendations and learning during the project.......................................26
Conclusion................................................................................................................................27
Reference..................................................................................................................................28
Appendices...............................................................................................................................29
Appendix 1: Log book.........................................................................................................29
Appendix 2: Performance review.........................................................................................32
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Introduction
With the advent of technology and the rapid increase of globalization the business operation
of organizations has improved dramatically. Technology has changed its features over the
past few decades. Technology has helped customers access all the information they need to
interact with the company successfully. Digital technology in business means digital business
use technology to build new value in business models, the experience of customers and the
internal capabilities that provide support its core operations. Introduction of digital
technology has made online marketing more prominent. Nowadays most of the functions of a
business are carried on an online platform that has facilitated the business with the help of
technology. The world has also witnessed a change in the payment method which has brought
customers near to online marketing. Digitalization has been activated in the payment sector
which has lifted the business to another level giving a new dimension to it. The attributes of
digital technology have been warmly accepted by the people in the business world, and its
benefits are reflected in the reformation of the business. This particular research topic will be
discussed with reference to the world's giant sports company Nike.
LO1 project Management plan:
Problem statement
Here the study has engaged in discussing the impact of digital technology has transformed
business activities in Nike. It has been observed the operation of business has undergone
major changes with the advent of digital technology (Nambisan, 2017). Digital technology
has dramatically changed the shape of the business which has been a box of surprises for the
customers. Here the study has investigated the manner in which digital technology has
transformed the activities of the business. The study has dug deep to explain how digital
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technology has impacted various activities of the business. Here the main focus has been
made on the manner in which digital technology has changed the various operations of
business over the past years. The expansion of digital technology has mainly experienced in
the marketing strategies of Nike (Gay et al., 2016). The company has exploited online
platforms to promote its products and services and increase brand awareness. These have
been made possible with the implication of appropriate usage of digital technology. Digital
technology in business has made the operations of business stronger and effective than
before.
P1 Project objective
Aim
To understand the impact of digital technology on business operation
Objective
To understand the impact of digital technology on various activities of business activities
To determine the manner in which digital technology has transformed business activities
To analyze the impact of current digital technology on business activities
To understand the strategies adopted by the business in enhancing digital technology
P2 Performance, cost and time objectives
Cost
In order to proceed with the project further, some aspects are taken into account, which cost
and resources play the essential factors. To proceed further with the project many more items
are required which includes items, schedule, required materials and many more. Cost is the
essential factor to continue the work of the project. The ongoing project can be completed
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with 2000 dollars. The analysis of responses of employees can be done through online mode
which enables in reducing the amount and cost of the budget (Laudon and Traver, 2016).
Time
The time that is required for finishing the project work needs not to be so long. It requires to
start on 24th March 2019 and should be ended by 30th September 2019. In this time frame, all
of the activities that have been proposed which required to be finished and then the study can
be concluded, and recommendations can be outlined.
Risks
A lot of risk factors gets involved while proceeding with the project in an effective manner.
The risk management of a project is resourceful to recognize the important barriers to
organize the project work. The excessive range of budget, extended time line and appropriate
knowledge of the workers related to their environment of the organization are some of the
critical risks that may appear.
Resources
To complete a project certain resources are required so that the project can be carried out
smoothly without any roadblocks. To continue the research, work certain resources are
needed such as data analyzing tools, papers, pens and much more essential for the project.
Besides, the official journals of the chosen company are analyzed to know their growth for
the last five years (Pagani and Pardo, 2017). Apart from this handful of workers are required
to comprehend the present business culture of Nike.
Project scope
The project scope of the present research can be divided into two main categories
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Included scope
 The positive impact of digital technology on business activities
 How the inclusion of digital technologies can be helpful to build the culture of the
organization
 The project work also concentrates on the line of actions that are required for
finishing the project by managing cost, performance and time
Excluded scope
 Different type of barriers along with the inclusion of digital technologies in the
business activities
 The critical issues related to the time line of the research work
Quality management
Quality management plays an essential part of any sector. Here to complete a project work to
maintain the quality of the project is critically important. The researchers are required to
perform the research more strategically, and the analysis of the result is required to be fruitful
to develop a proper idea over the research topic (Ku, 2017). For this reason, a quality plan is
drafted.
Communication: It is important to have effective communication among the employees of the
organization. This helps in developing trust and effective relationship with one other, and this
leads to good work culture. This is further can be seen in the productivity and performance of
the employees along with the organization (Kopnina, and Blewitt, 2018).
P3 Breakdown structure of the project:
MAIN STEPS TASKS
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Planning Proper project planning is
important. The meeting with
the investors is also vital.
Accumulation of all the
necessary information is
mandatory.
Develop Strategies An effective strategy is
required to be formulated as
per the requirement
(McDonagh et al. 2015). Risk
should be recognized in the
primary stage of the project so
that the impact from such risk
can be decimated.
Management The overall management is
must so that the execution of
the project can be done with
ease and efficiency. Everyone
should work as a group and
also should contribute their
responsibility towards project
planning.
Gnat Chart
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DESCRIPTION OF TASK COMPLETION OF TIME
Planning for the entire project Needs to be finished within seven days
Conducting meetings with the
stakeholders
Needs to be finished within the next four
days
Process of interview Needs to be completed within the next five
days
Purchase of useful materials Needs to be finished within ten days
Survey Required be conducted in the first seven
days
Results analyzing Requires to be done within seven days
The final report Needs to be done within three days
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project
The initial stage for any business is to manage the project with strategic planning so that any
sort of conflicts could not take place. The success of any business or about its project is
completely rested upon the control of projects. Every project has its criterion of risk and
based on that appropriate method to cope up with the situation is the main part. The whole
business process needs some modifications so that that the entire process of a business
operation can be enriched and take to a different level (Taylor, Bogdan and DeVault, 2015).
D1 Critically evaluate the project management process, and appropriate research
methodologies applied
Managing the whole project is the most important part, and hence it can only be done by
having strategic planning and strategies in the workplace. The entire business operation
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should be organized in such a way that they can deal with any negative situation and also can
put a barrier for any upcoming negative issues as well. The success of the project is entirely
based on the system of the management of the company, and thus the aim and objectives can
be easily accomplished (Green and Thorogood, 2018).
Conclusion
This part of the study has discussed the time scale and the milestones that have been achieved
while doing the project. This section has also discussed the aim and objectives of the study
that will be followed through the entire project.
LO2:
Small scale research, accumulating information and data collection to
generate knowledge
Introduction
The company that is chosen here is Nike. Nike is one of the largest corporations of the world
that designs, extends, produces, and distributes foot wears, clothing and sports equipments. It
also has a range of services to offer. Nike is not a new organization that operates in this
market. They are doing business since 1964 and witness the evolution of market economics
in the following decades. Most of the technological breakthroughs in human civilization had
occurred during this time-frame. Each of the advancements in technology facilitates radical
changes in how an organization functions at the various levels of their existence. Any
organization that wants to stay relevant in the market economics has to embrace these
technological break-troughs and incorporate them at the very fundamental level of
organizational operations. This open mindedness towards technology allows an organization
to be able to adopt changes and expand their business. One of the major cutting-edge
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technological innovations that have happened in the course of human history is the
foundation of digital technology. The application of digital technology has radically
transformed the business operations of Nike. In this segment, a small scale research for
accumulating information and data collection to generate knowledge about how digital
technology has transformed the business operations of Nike. The research includes both
qualitative and quantitative approach of research.
P4:
Carrying out small-scale research by using qualitative and quantitative research
methods accurate for meeting the aims and objectives of the project
First a general notion of qualitative and quantitative research methods is discussed:
Qualitative Research
The qualitative research is used to obtain a conscious understanding of a subject that cannot
be comprehended with numerical data. The subject which describes the latent causes behind
actions or manifests someone’s opinion on a subject. The method also has an application on
describing the motivation of an action. These qualities of a deed (reason, opinion and
motivation) cannot be described with help of numbers and mathematical relations solely
(Green, and Thorogood, 2018). This type of understanding requires a conscious mind to act
out. Since, qualitative research provides an understanding of the very fundamental of a
subject; it helps to formulate plausible hypotheses to facilitate quantitative research. As it
generates comprehension about thought and opinions, it can have an effect to understand and
calculate trends. This allows researcher dig the problem to a deeper level and predicts the
outcomes of quantitative researches. So, it can be concluded that qualitative research is
basically a form of exploratory research (Taylor, Bogdan, and DeVault, 2015).
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The data collected in qualitative methods does not always follow a well structured method
rather it uses either completely unstructured technique or a technique that is semi-structured
with a relatively small sample size. Some of these techniques are:
● Group discussions
● Individual interviews
● Observation
● Active participation
Quantitative Research
This method relies on the collection of numerical data and appropriate statistical and
mathematical techniques to interpret them. Quantitative research cannot be done with a small
sample space, unlike the qualitative method. It requires a large sample space to avoid any
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