Managing a Successful Business Project: Nike's Diversity Initiatives

This project report examines Nike's strategies and initiatives for building a diverse and inclusive workforce. It begins with an introduction emphasizing the importance of diversity and inclusion for employee performance and business success, particularly within a multinational company like Nike. The report then delves into the research methodology, including both primary and secondary research methods, and the use of qualitative and quantitative research approaches. A questionnaire was designed and administered to gather data from 50 respondents. The report presents the findings from the questionnaire, including data sheets and interpretations of the responses regarding awareness of diversity, the importance of an inclusive workforce, and the strategies Nike employs. Furthermore, the report evaluates the project management process, discussing the use of tools like Gantt charts and Work Breakdown Structures (WBS). It also provides recommendations based on the research findings, addressing challenges such as ethnic and cultural differences, and suggesting initiatives like employee listening and communication of goals. The project concludes with a reflection on the project outcomes and the value of the research process.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives ................................................................................1
M2 Accuracy and reliability of different research methods applied .....................................5
D1 Evaluate the project management process and appropriate research methodologies applied
................................................................................................................................................6
P5 Research and data appropriate tools and techniques.........................................................6
P6 Appropriate recommendation..........................................................................................15
P7 Reflection........................................................................................................................16
M4 Value of the project management process and use of quality research to meet stated
objectives and support learning performance.......................................................................16
D2 Reflect on the project outcomes.....................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
.......................................................................................................................................................17

Title: What types of strategies and initiatives does Nike put in place to build a diverse and
inclusive workforce
INTRODUCTION
Employees are the important asset for business organisation as it help them in attaining
success at market place. In this regards, building a diverse and inclusive workforce is also crucial
as it help in improving employees performance at workplace. As inclusive workforce is
considered as a working environment that values workers and also hear abilities of every
employees. With the help of this, company can increase talent selection within their working
environment. Along with this, diverse workforce is refers to the similarities and difference
among employees on the basis of age, race, cultural background, gender and sexual orientation.
Thus, it is important for company to develop diverse and inclusive workforce to improve their
performance. Current report is based on Nike, is an American multinational company operate
their business in over the world and also engaged in the design, development, marketing and
sales of footwear, apparel, equipments, services and accessories. This project is going to
discusses about research methods in order to meet project aims and objectives in an effective
manner.
P4 Small scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives
Research methodology play a crucial role in carry out an effective study in which
researcher have various options or methods for developing their research more effective and
relevant. With the use of all these methods, investigator gather valid and reliable information that
help in obtaining true and authentic outcomes at the end of research (DeCenzo, Robbins and
Verhulst, 2016). In this regards, there are some main methods which used by investigator in
undertaking study. All these are as follows:
Primary research: It is consider as an in-depth investigation that is based on facts and
actual data collect by investigator through first hand data. It includes various sources such as
questionnaire, surveys, interviews and many more. All these are the way by which researcher
gather relevant data and information. In addition of this, primary research is time consuming and
at the same time also required more money for undertaking the research. This ca be effective and
also used in academic and business as well.
1

Secondary research: This type of method is also effective for collecting data though past
and existing data. It can be gathered by different sources such as magazines, internet, public
libraries, newspaper, books and many more. It is less time consuming as compare to primary
method and also requires less money. By using this, researcher can easily gather relevant data on
the basis of research topic and area a as well.
For undertaking this research, investigator will use both methods. Primary method of data
collection used to prepare a questionnaire that consist various questions asked from selected 50
respondents. On the other side, secondary method help in collecting data from books, journals,
articles and many more. Both methods are easy to gather information and at the same time also
help in determining the actual nature of research. This will aid in attaining positive and reliable
outcomes at the end of the study.
Qualitative research: It is related to the market research method that support in
collecting the non numerical information. By using this, researcher understand the actual reason
and opinions of people (Honeyman and Jana, 2019). Mainly, it is based on human behaviour
towards a specified situation. It includes various methods to collect data such as observation,
group discussions and many more. Along with this, researcher asked open ended questions from
selected respondents in a semi structured manner that support in understanding their actual
behaviour.
Quantitative research: I is considered as a systematic way of gathering information in
statistical manner in which researcher gather numerical data towards the research topic. Mainly,
this type of method used when sample size is large (Wheeler, 2017). In this, data will be
collected through various methods such as correlation research, online surveys, sampling
methods, online polls and many more. Along with this, information is collected in highly
structures way to attain positive outcomes.
For undertaking current research, investigator will use qualitative research method as it is
based on the human perception towards the specified topic and area as well. One of the main
reason behind selecting this method is that it provide in-depth analysis which may aid in
attaining proper finding within the research and make it more successful.
Questionnaire: It is consider as an important aspect of research as it refers to the set of
questions that develop by investigator with the aim of collecting information from selected
respondents. This will aid in attaining reliable and valid data towards the research topic and area.
2

For this research, 50 participates are selected which support in providing authentic data about the
research activities and topic as well.
Questionnaire
Name:
Age:
Gender:
Contact no.:
Email id.:
Q1) Do you have any idea about diverse and inclusive workforce?
a) Yes
b) No
Q2) Is diverse and inclusive workforce is important for company to improve their
performance?
a) Yes
b) No
Q3) What are the different strategies and initiatives used by Nike to build a diverse and
inclusive workplace?
a) Use inclusive language
b) Educate company leadership
c) Create a cultural events
d) Collect inclusion feedback regularly
Q4) Does diversity and inclusive workplace culture is interrelated with each other within
the company?
a) Yes
b) No
Q5) Does managing diversity and inclusiveness at workplace help Nike in motivating
workers?
a) Yes
b) No
Q6) What are the challenges faced by Nike in building diverse and inclusive workforce?
a) Ethnic and cultural differences
3

b) Gender equality
c) Language and communication
Q7) What are the major initiatives requires to taken by Nike in building diverse and
inclusive workplace?
a) Listen to employees
b) Hold more effective meetings
c) Communicate Goals and Measure Progress
Q8) What are the opportunities present in front of organisation due to the acceptance of
diversified and inclusive workforce?
a) Less Employee turnover
b) High employee engagement
c) High performance working culture
Q9) Does usage of diversified and inclusive workforce help in creation of positive working
culture within Nike?
a) Yes
b) No
Q10) Recommended the ways by which Nike can easily build diverse and inclusive
workforce.
Data Sheet
Q1) Do you have any idea about diverse and inclusive workforce? Frequency
a) Yes 40
b) No 10
Q2) Is diverse and inclusive workforce is important for company to
improve their performance?
Frequency
a) Yes 30
b) No 20
Q3) What are the different strategies and initiatives used by Nike to
build a diverse and inclusive workplace?
Frequency
4

a) Use inclusive language 20
b) Educate company leadership 10
c) Create a cultural events 10
d) Collect inclusion feedback regularly 10
Q4) Does diversity and inclusive workplace culture is interrelated
with each other within the company?
Frequency
a) Yes 40
b) No 10
Q5) Does managing diversity and inclusiveness at workplace help
Nike in motivating workers?
Frequency
a) Yes 35
b) No 15
Q6) What are the challenges faced by Nike in building diverse and
inclusive workforce?
Frequency
a) Ethnic and cultural differences 30
b) Gender equality 10
c) Language and communication 10
Q7) What are the major initiatives requires to taken by Nike in
building diverse and inclusive workplace?
Frequency
a) Listen to employees 30
b) Hold more effective meetings 10
c) Communicate Goals and Measure Progress 10
Q8) What are the opportunities present in front of organisation due
to the acceptance of diversified and inclusive workforce?
Frequency
a) Less Employee turnover 20
b) High employee engagement 20
5

c) High performance working culture 10
Q9) Does usage of diversified and inclusive workforce help in
creation of positive working culture within Nike?
Frequency
a) Yes 30
b) No 20
M2 Accuracy and reliability of different research methods applied
All the above mentioned research methods used in current research is appropriate and
also allow researcher in collecting relevant data and information. As it directly contributes in
attaining positive outcomes within the study in stipulated time frame (McDonnell, King and
Soule, 2015). In context of this, investigator develop better understanding about questionnaire
and also evaluate the actual behaviour of selected participants towards the research topic. With
the assistance of this researcher can undertake a successful investigation and at the same time
also draw a valid conclusion.
D1 Evaluate the project management process and appropriate research methodologies applied
Project management process is important in research as it includes various elements that
provide support and guidance to research in implementing of using all the required resources in
an effective way. This will aid in reducing the chances of arising issues while executing research
activities. In context of this, Gantt chart and WBS are important resources that used to dividing
all the research task in various sub sections. With the help of this, entire task and activities are
effectively manageable and also provide clear way to execute the same in effective manner.
Along with this, primary and secondary methods are also provide support and guidance to
accomplishing all the set aims and objectives in well structured manner (Brown, 2017). This will
directly contribute in attaining positive and reliable results at the end of the study in order to
make it more authentic and reliable as well.
P5 Research and data appropriate tools and techniques
Theme 1: Idea about diverse and inclusive workforce.
Q1) Do you have any idea about diverse and inclusive workforce? Frequency
6

a) Yes 40
b) No 10
Interpretation: From the above mentioned graph it can be examined that diverse and inclusive
workforce play a crucial role in business organisation in enhancing the chances of attaining
higher growth. In this 40 out of 50 participants give their views that if company effective
manager diverse and inclusive workforce than company can easily improve their performance.
On the other side, 10 people are not aware about this theme.
Theme 2: Diverse and inclusive workforce is important for company to improve their
performance.
Q2) Is diverse and inclusive workforce is important for company to
improve their performance?
Frequency
a) Yes 30
b) No 20
7
40
10
a) Yes
b) No

Interpretation: As per above discussed graph it has been evaluated that 30 out of 50 people give
their views that diverse and inclusive workforce is crucial for company in enhancing overall
performance company. On the other side, rest of 20 participants are not agree with this theme.
Theme 3: Use inclusive language is an effective strategy and initiative used by Nike to build
a diverse and inclusive workplace.
Q3) What are the different strategies and initiatives used by Nike to
build a diverse and inclusive workplace?
Frequency
a) Use inclusive language 20
b) Educate company leadership 10
c) Create a cultural events 10
d) Collect inclusion feedback regularly 10
8
30
20
a) Yes
b) No

Interpretation: From the above mentioned graph it can be evaluated that different strategies and
initiatives are used by company in building or developing a diverse and inclusive workplace. As
it support in enhancing the chance of attaining success. In this, 20 people think that use inclusive
language is an effective strategy that can be used by company. 10 participants said that educate
company leadership is also an appropriate way to develop diverse and cultural events. Along
with this, 10 respondents give their views that create a cultural events is a way to build diverse
and inclusive workplace. On the other side, 10 people said that collect inclusion feedback
regularly is helpful in making diverse and inclusive workplace.
Theme 4: Diversity and inclusive workplace culture is interrelated with each other within
the company.
Q4) Does diversity and inclusive workplace culture is interrelated
with each other within the company?
Frequency
a) Yes 40
b) No 10
9
20
10
10
10
a) Use inclusive language
b) Educate company
leadership
c) Create a cultural events
d) Collect inclusion feedback
regularly

Interpretation: As per above mentioned graph it has been examined that both diversity and
inclusive workplace culture is related with each other because inclusion is refers to the pre-
requisite for the functioning of diverse workforce as it also includes appropriate integration of
diverse people in a working environment. This will improve positive employment experience
that help in attaining all the set objectives in stipulated time frame. In this regards, 40 out of 50
respondents are agree with this theme and rest of 10 people are not favour with this statement.
Theme 5: Managing diversity and inclusiveness at workplace help Nike in motivating
workers.
Q5) Does managing diversity and inclusiveness at workplace help
Nike in motivating workers?
Frequency
a) Yes 35
b) No 15
10
40
10
a) Yes
b) No