MITS6004 - Enterprise Resource Planning: Nike ERP Case Study Analysis
VerifiedAdded on 2022/08/25
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Case Study
AI Summary
This case study examines Nike's Enterprise Resource Planning (ERP) implementation, focusing on the application of OPM3 in identifying and addressing implementation challenges. The analysis explores how OPM3 can help in finding problems within the ERP program and its role in aligning initiatives with market outcomes. The study highlights the key influences in Nike's successful ERP adoption, emphasizing the company's strategic approach, persistence in execution, and the importance of customer relationship representatives' training. The document also discusses the significance of a well-defined strategic model and the ability to learn from mistakes. Furthermore, the case study identifies critical issues, such as the demand planning network's interaction with existing data, the complexity of the market forecasting framework, and the need for improved device experiments. The conclusion emphasizes the importance of addressing these issues to enhance the effectiveness of the ERP system.
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