Report: International Event Management - Nike's We Run Race London
VerifiedAdded on 2023/04/23
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Report
AI Summary
This report provides an overview of Nike's international event management strategies, focusing on the 'We Run Race' event held in London. It covers various aspects such as Nike's background, the event's objectives, market entry strategies, target audience, and the event's theme and design. The report also includes a marketing plan, SWOT analysis, and identification of the brand. Furthermore, it discusses the unique selling points of Nike's products and potential issues impacting the event's success, such as permissions, budget constraints, and technological challenges. The analysis emphasizes the importance of inspiring athletes, unifying participants, and promoting health and fitness through well-planned and executed events. This document is available on Desklib, a platform offering a wide range of study resources for students.
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