Report: International Event Management - Nike's We Run Race London

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This report provides an overview of Nike's international event management strategies, focusing on the 'We Run Race' event held in London. It covers various aspects such as Nike's background, the event's objectives, market entry strategies, target audience, and the event's theme and design. The report also includes a marketing plan, SWOT analysis, and identification of the brand. Furthermore, it discusses the unique selling points of Nike's products and potential issues impacting the event's success, such as permissions, budget constraints, and technological challenges. The analysis emphasizes the importance of inspiring athletes, unifying participants, and promoting health and fitness through well-planned and executed events. This document is available on Desklib, a platform offering a wide range of study resources for students.
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International Event
Management
NIKE
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NIKE'S BACKGROUND
Founded In-
Founded By-
Multinational cooperation for apparel and accessories.
Specialised in producing shoes.
Additional Products- shorts, base layers, jerseys and track running
shoes
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Nike We Run Race- London
Are to inspire the athletes and runners to run faster and better
Economical capital of the country
famous city of the world
Media Friendly Environment
Globally Accessible
Suitable for events, famous for hosting Olympics event
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Market Entry- London
Brands visibility and popularity.
Strength and capacity of the capital.
Nike's well established presence .
Sponsorships and publicity to the event.
Adaptable towards changing event needs.
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Target audience- London
Allure the youth and young age group of 20-40 age.
Develop athletic skill.
Unify the participants with the spirit and passion for running and
fitness.
Expert pacers and expert coach facility .
Music facilities to the runners to inspire them.
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Detail about Nike theme and
design
Theme: NIKE RUN SERIES:
Distance: 20Km to 30Km
Location: King's Road to Baker Street, London
Duration: 9AM TO 9PM
Sequence Of Nike Races:
Nike Sprint (20 km,10 obstacles)
Super Nike (23 km, 20 obstacles)
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Marketing Plan
Identifying the brand
The company has invented shoes specifically designed for runners
and athletes in the marathon.
The company has initiated to launch a running event for the
promotion of its brand.
SWOT analysis of the company
Strength- Global presence, Research quality
Weakness- high prices, affordability.
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Contd..
Target Market audience-
Age group of 20-40 years
This age group is the most spontaneous and passionate about health
and fitness
Intersection of proposed target and audience-
The offerings and target market meets at the point of dedication and
passion about health.
This age group also addresses people who either are in the field of
athletics or want to pursue their career in this field.
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Contd..
USP of the product-
Products promotion of fitness and athletic spirit
USP of products- Shoes for speed days, shoes for recovery days, shoes
for endurance days .
Refining the marketing plan-
Review the necessary developments
Appropriate the management to get the maximum results
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Issues impacting the success of
the event
Permissions from Authority or Local Body
Being Unforgettable
Right people on the Running track
Budget Problem
Technology Problems
Planning
Partnerships and Sponsorship
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REFERENCES
Ammon, R., Southall, R. M. and Blair, D. A., 2008. Sport facility management:
Organizing events and mitigating risks. Fitness Information Technology. 2(3).
pp.206-391
Bezpalaya, A., 2012. Event Management. LAP Lambert Academic
Publishing.
Carlsen, J., Getz, D. and Soutar, G., 2011. Event evaluation research. Event
Management. 6(4). 247-257.Sporting. 2015. [Online]. Available through:
<http://livbydesignevents.com/events/sporting>. [Accessed on 25th November
2014].
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THANK YOU
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