Nike Global Business Executive Summary Report and Strategic Analysis

This report provides a comprehensive executive summary of Nike's global business operations, including its history, current ventures, and strategic analysis. It begins with an overview of Nike's structure, product offerings, and global presence across over 170 countries. The report then delves into a strategic audit, utilizing SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, and Porter's Five Forces model to assess the competitive landscape. The analysis covers various aspects of Nike's business, including market segments, product classifications, and the impact of globalization, considering economic, social, and technological factors, as well as environmental sustainability. Finally, the report concludes with recommendations for improving Nike's brand image, expanding its market reach, and enhancing its online presence to appeal to a broader customer base. The report emphasizes the importance of innovation and adapting to changing market dynamics to maintain Nike's position as a leader in the athletic footwear and apparel industry. The document provided is for educational purposes and is available on Desklib.

Nike Global Business

Executive Summary
In actual fact, Nike is working in the business of footwear as an incorporated company
showcasing and creating the structures consists of accessory items, athletic footwear,
hardware and clothing. The President and CEO of the company is Philip Knight who runs
Nike, Inc. and established Blue Ribbon Sport before naming it as Nike from 1962 to 1978.
There was a conduct of the strategic audit and its owned subsidiaries overall with the help of
information related to budget, current ventures, official statements, organization history, and
industry data as gathered. Further, the investigation was done by using SWOT as a strategic
tool to uncover the openings, qualities, dangers and shortcomings of the company through
analysing the gathered information. There was Porter’s Five Forces model utilized for
determining the business of Nike’s footwear. At last, it is recommended as per the findings to
improve Nike’s brand name picture and quality based on ACG (line of All Condition’s Gear)
linked to extreme sports. Also, advance extension for using cash proficiently in relation to
diversion where advertising endeavours growth and keep on designing front line in case of
footwear casually. Lastly, it is essential for the company to be appealing while website up-
gradation in relation to clients to shop online and making increased marketing efforts globally
in case of athletic shoes for being execution and mechanical creator.

Introduction
Across the globe and six continents, Nike is operating above 170 countries with an
outstanding sports gear to shop with over 30,000 representatives. There is a strong Brand
Portfolio of Nike possessing some of the complete organizations consisting of NIKE Golf,
Cole Haan, Umbro Ltd., Hurley International, and Converse. Nike’s innovative direction and
splendid vision drive the company to encourage progress and acknowledge it globally. In
2010, is it the “World’s Top Sustainable Stocks” and “100 Best Corporate Companies”, Nike
was the one that got recorded in both along getting from the Ceres with “Top Score in Design
Innovation”. Nike implements the programs of reusing as per the assumption of the
environment’s liability to reduce carbon impressions and making the business green by
encouraging completely.
Company Overview
Within the structure, Nike developed and designed marketing and advertising performing the
major business activity for overall advancement consisting of hardware, clothing, exclusive
footwear, and other extra items. In the US, items were offered by Nike in the retail accounts
of around 20,000 that can be depicted as 110 countries globally. The items in the company
were among the self-employed entities fabricating the sum of Nike practically. The material
manufactured such as clothing is in both the US and abroad while the footwear is outside the
US only.
Nike’s uniqueness is about its footwear used of athletic purpose for setting the impression
with the development to generate exclusive attention along with the inventive plan. But, it is
not enough even where individuals wear Nike’s products casually or for relaxation purposes
at a high percentage. Moreover, there is broad selling of the company’s items with a range in
the markets consisting of kids and ladies wear, running shoes, cross-training, and basketball-
related items.
Classifications of top-selling item
Additionally, the market is intended to buy and sell Nike’s shoes for the purpose of open-air
exercises, for instance, bicycling, cheerleading, tennis, football, auto racing, golf, sea-going
exercises, soccer, wrestling, volleyball, baseball, and more recreational and athletic
employments. In 1979, there were dynamic selling of sports outfits and clothing has been
offered currently for the above classes that can be accessory items and athletic sacks. Due to

this, there was supplementing items of athletic footwear with intending Nike’s extras and
attire consists of selling related trademarks along with dissemination and advertising
channels. There was frequent showcasing of embellishments, footwear, and clothing by the
company to compare the plans in relation to assortments or explicating purposes.
Nike sells an implementation gear line under its brand name consisting of hardware items for
sports exercises such as bats, sports balls, eyewear, timepieces, and skates. Further, there is
more selling of casual footwear and dress line with extras under Nike as a brand name for
youngsters, men, and ladies.
In the company, there is a claim made by Bauer Nike Hockey Inc. of complete auxiliary
while disseminating hockey pullovers, ice skates, protective gear, skate sharp edges, hockey
sticks, and in-line roller skates along with embellishments. Other than this, offering full
choices of every item related to field hockey, road, and roller.
At the global state, the expansion of Nike’s numerous recreation and athletic shoe as an
organization with leisure and athletic attire, gear, and lines enhanced as well. Also, the
company includes hardware and clothing naming Adidas, Reebok, and others along.
Importance and impact
In the economy of the planet, globalization at this moment is significant where individuals
are preferably dependent on the economy of the market with some of the private assets and
capital at progress. Across the globe, it is an essential job to create countries with
improvisation as assumed by the company. There is a limited degree where globalization
impacted the economies' creation also making open doors with fluctuations for the creation of
nations. Afterward, it is easy to access the market that is developed for the company globally
guarantying improved way of living life and better profitability with the movement through
innovation consequently.
Economy: the deals were stopped due to the monetary downturn that can impact Nike’s
development. Moreover, there is an increase in work and raw materials costs impacting the
company’s revenue as a whole. At the times, there is a need for an exchange where Nike
under the multiple monetary standards bargains. So, it expresses the edges and expenses that
are not steady over some limited periods due to changes in rates of trade.

Social: nowadays, there are individuals who really care about the brand-related esteem while
purchasing the items. Though, people go for style suited items instead of sports exercises for
recreating the movement. And due to this reason, there is an expansion in customers as ladies
because of the change in patterns and living way numerously in the market. In Asian
Countries, there was a reduction in socially dependable firms due to awful exposure based on
a production line and poor work conditions while dealing as a society.
Technical: there was a quick building of Nike as incorporation for quick innovation
embracing the assembly of an item and making improvements consistently.
Green/Environment: it is essential for Nike to decrease the effects on the environment
based on its each and every product planning to transfer extremely and assembling. As noted,
Nike’s shoes produce waste highly where it is showed that the weight of elastic restored has
been utilized at large in relation to shoe soling. Thus, the REGRIND method was created by
employees of Nike for keeping landfills out along with outsoles conversion.
Conclusion
To conclude, Bill Bowerman and Philip Knight built up Nike for selling items over 170
countries consisting of clothing for sports exercises, shoes, and sports gear all over the world.
More than that, innovations development was applied by the company to their products for
characteristics improvisation along with doing a thorough analysis of the company. And,
adding up the company’s strategic approach for making improvements on cash investment
wisely. Further, as incorporation cultivated to encourage advancements for stimulating along
with a different setting of non-sports because of the obscured line between sports and
entertainment. Here, the focus of the company is on footwear and sports lines promotion
efforts for increasing sales. Nike always wanted to be in the front line in case of athletic
footwear advancement and design. Also, the company upgraded its website for making it
attractive to the customers who shop online along with the marketing effort increment across
the globe. It is done for Nike to be the execution and mechanical discoverer consistently in
athletic shoes.

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