Nike's Summer Shoe Launch: A Global Marketing Project

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MANAGING A SUCCESSFUL BUSINESS
PROJECT
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Table of Contents
Introduction.................................................................................................................................................3
Task.............................................................................................................................................................4
a) Establish your aims and objectives for the project...............................................................................4
b) Produce an appropriate project management plan that includes relevant actions to meet objectives
and timeframes........................................................................................................................................5
c) Conduct research to generate knowledge which will form the basis for analysis of the scenario posed
in the brief.............................................................................................................................................10
d) Analyze the findings and draw conclusions to form the basis for recommendations.........................12
e) Present and produce your project in an appropriate manner for the intended audience.....................14
f) Communicate your recommendations in an appropriate manner for the intended audience...............21
g) Complete a performance review that addresses the following:..........................................................22
a. The success of the project and its usefulness in supporting organizational performance...................22
b. Your own performance......................................................................................................................22
Conclusion.................................................................................................................................................23
REFERENCES..........................................................................................................................................24
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Introduction
Globalization is the procedure of communication and interaction among the organization, people
and government all over the world. It is a complex phenomenon, globalization considers as a
form of capitalist which entails the integration of local and national economies in the global and
unregulated economic areas (Gee, Weaver and MacKerron, 2017). This is useful when an
organization tries to enter the global market for selling their new product and expand its business
operations and functions. The report is based on Nike which is an American multinational
company and they are design, manufacture and sell their products to various fashion retail
companies all over the world. The assignment mainly focuses on globalization with the help of
this, the company is market their new summer shoes to compete with big brands. Also, they are
present their shoes in the London fashion week which is held from 16th to 20th November 2019.
The main purpose of this project is to analyze its aims and objectives and develop a project
management plan in a better manner. Along with this, it will describe the research method which
helps them in collecting various information and data related to the firm.
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Task
a) Establish your aims and objectives for the project
Nike is the international association and corporation which are engaged in producing, designing
and promoting their newly launched products in all over worlds. It includes accessories, shoes,
apparel, equipment, and services. The main aim of this project is to examine how to enter the
new market place where they are selling their new summer shoes to the desired customers. They
required developing strategies and plans which help them in attracting new buyers as well as
existing customers who are interested to purchase their products. It can be analyzed that
globalization assists an organization in leading towards gaining higher success and growth levels
in the market place (Bertels, H.M., Koen, P.A. and Elsum, I., 2015). Along with this, this will aid
in promoting global activities, awareness of culture and norms and emerging global economic
interdependency in an effective way. In the context of Nike, they are one of the most popular
firms which are trying to launch their new brand summer shoes in the London fashion week for
increasing their customer base.
Research Aim:
“To analyze the global market place for introducing new summer shoes of Nike company”.
Research Objectives:
 To understand the study of globalization.
 To analyze the advantages and disadvantages of globalization while launching new
products.
 To evaluate different strategies which help in attracting number of customers for Nike
firm.
Research Questions:
 What is the study of globalization?
 What are the advantages and disadvantages of globalization while launching new
products?
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 How to evaluate different strategies which help in attracting number of customers?
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes
Project management plan is the document which can be used to describe each stage of the
project. The elements include planning, monitoring, evaluating, controlling and closing. The
project manager develops the project management plan which helps in find out the possible
inputs to get results. A project management plan is the formal and accurate evidence which
describe an organization how to implement, monitor, execute, evaluate and manage the whole
project. This will define a detailed document and it may include baseline, secondary
management of plans which help them in maintaining business activities in effective way. It is
the process by assigning the order to all the essential elements which are mainly involved in this
project (Altamont and et. Al., 2016). The main motive of this project management plan is to
evakluate and determines the results and outcomes of specific report in order to reach with
desired goals and targets.
Scope – In this, the development of particular project is mainly based on calculations that
include whole formulation and development of various economic factors in the development of
globalization. In addition to this, it will examine and analyze how to enter in the global area with
summer shoes and participated in the event in the London fashion week. This research I effective
that will assist in understanding the real condition of an organization in the existing market area
and they can manage all the business operations (Tidd and Bessant, 2018). The project is
accurate which help in evaluating the profitability and income level which should be beneficial
for acquiring increasing income when they are enter in the market along with new and latest
trend shoes which attract number of customers of the country. Nike needs to measure their
business success and growth level where they can establish and introduce their business brand to
gaining potential goals and objectives.
Cost – This is one of the essential factor that will assist an organization in order to develop and
make the accurate project in the given time period. The cost is an essential factor which helps
company in maintaining and managing their project functions in better manner. This project cost
is around 5000 euro that is sufficient for completing this assignment in better manner. It can be
finished by analyzing all the basic needs and identify various issues are arising. Nike is
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expending required amount of money for launching their new summer shoes in the global market
area which attract more customers towards their products while developing the project. The
project budget is described as follows:
Activity Cost Involved (€)
Collection of resources 1500
Gather sample size 600
Analyze all primary and secondary
resources
800
Data collection 700
Data analysis 1000
Report research 400
Quality – It is an essential factor which helps an organization in completing their project. Nike
requires focusing on analyzing and examining their summer shoes quality materials which gain
the attention of a large number of customers. For this, they are getting attention from a different
brand company who also come for purchasing unique and quality baked goods in this event.
Communication – It is an important aspect that is useful for communicating with a globalized
business person who is interested in knowing their current brand strategy. The company needs to
maintain and develop effective communication channels in this research which helps in building
a strong relationship with their buyers. It will assist in easily aligned and structured the whole
organization and they need to select a sample of the population which are develop accurate
changes in making a good report (Lundin, Arvidsson and Brady, 2015). Along with this, Nike
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required to analyze their customer’s views and reviews about their summer shoes which help
them in making appropriate changes in this as per their requirements. For this, they also need to
provide them consent form on which they ask them a few questions related to their new brand
shoes and this will assist in analyzing their response regarding such products. After this, they are
communicating with them and understand their choice or interest according to this they are
making proper improvement in such goods and services. This will satisfy their customers’ needs
and wants and also retain them for a long time period.
Risk and resources – In this, the major risk involved in this project that can be used to
examined and analyzed effectively. Along with this, this is important for the Nike firm is to
analyze whole market risk which creates an issue for them while entering into the global area.
They require developing proper strategies and policies for a reduction in such risks such as
technology change, unskilled and poor labor skill, and many others. On the other hand, resources
are such factors that are mainly used at the time of launching a new summer shoe product in the
international market place. There are various resources which are useful for Nike Company in
promoting their products and services such as workers, advanced technology, cost, skilled
technicians and so more.
Work breakdown structure:
It is the project management and system which is a deliverable oriented breakdown of the project
in the small elements. Al work breaks down structure is the major key report structure which
helps in managing and maintaining the teamwork in the business sections. This is the complex
method which is the way to divide the huge project into small parts and make it easy for an
investigator to complete this in the given time period. It is the hierarchical tree structure that
describes the projects and categories into different components and activities for properly
complete it (Badewi, 2016). A work breakdown structure starts with the project as the top-level
managing and this festering into sub deliverables.
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Figure 1: Work Breakdown Structure, 2019
(Source: Work Breakdown Structure, 2019)
Gantt chart:
Gantt chart is the form of a bar chart that describes a project plan and time table in a better
manner as per this researcher are conduct their activities effectively. This chart list the tasks to be
performed on the vertical form and time intervals are on the basis of the horizontal base. It is
mainly used in project management and it is the most famous tool and way of demonstrating
different activities in a given time period (Schaltegger and Wagner, 2017). Each activity is
presented by the bar and the position or length of the bar reflects the starting date, duration and
end date of the activity.
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c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief
In order to examine the impact of launching the new product in the global market are, Nike has
to analyze various factors. Nike requires motivating and encouraging its employees to work hard
to successfully introduce their new product and present it in the event of London fashion week.
An international and well-reputed brand in the entire world so they are using accurate strategies
for introducing their summer shoes in the international market. The main purpose of Nike is to
attract a number of customers towards their new brand and retain them for a long time period
with their company (Andreani, et. al., 2012). Along with this, research has been conducted on
successfully enter a new market and representing the summer shoes in the London fashion week
which is held on 16th to 20th November 2019. The data has been gathering and collect by an
investigator with the use of a primary method that involves qualitative and quantitative tools.
The research methods have examined the topic scenario and they can easily analyze the whole
market situation and different big brand company goods and services which they are representing
in the event. So they are trying to give their best by understanding their user’s views and reviews
as per this they are making proper modifications as the requirements of customers. In the case of
entering with globalization, this survey has been conducted with the firm by including some of
their personal staff members and there are some random customers who are given their feedback
on specific products.
It is necessary for a firm is to collect and gathers data that will assist in developing and making
an accurate project in a proper manner. Data accuracy and reliability are one of the essential
factors that are conducted for making the project an ineffective way and this should get authentic
results and outcomes in a proper way. The company required to analyze whole data which are
beneficial for developing the specific report. This is important for analyzing the data validity and
they need to ask questions to the participants who are involved in this survey for answering the
particular questions related to firm goods and services (Petrick, 2017). There are usually two
methods that can be helpful in this project in order to gather the correct and authenticity of the
information. It includes primary and secondary tools that assist them in assembling and
collecting accurate and valid data that are required for completing the research report.
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Qualitative method –It is the primarily exploratory research and it is used to acquiring an
understanding of underlying opinions, reasons, and motivations. This involves insights which
describe the specific issue and this will assist in developing ideas and hypotheses for potential
quantitative method. This can be helpful in uncover the current trends in ideas and opinions and
analyze the deep problem in a proper manner. This data collection tool is very beneficial for the
unstructured and structured device (Peters, Blohm, and Leimeister, 2015). There are various
sources for collecting qualitative methods such as interviews, focus groups, case study, and
observations.
Quantitative method – this is used to measure the specific problem by generating the numerical
data which can be converted into statistics data. Along with this, it is helpful in quantifying the
views, ideas, and opinions of individuals. This is based on numerical and statistical data which
are used for completing the research. This is used to evaluate and measure the data to develop
facts and figures in the research project. The quantitative method of data collection is more
structure as compared to the qualitative method (Artto, Ahola and Vartiainen, 2016). There are
different sources that are used for gathering data and information that involves survey,
questionnaire, interview, and online polls.
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d) Analyze the findings and draw conclusions to form the basis for recommendations
It is based on above research questions; an investigation has been analyses whole data and
collection of required information which are related to specific topic. Data analysis helps in
examining all respondents views and response regarding company products and services which
they are offer in the current market place (Pearlson, Saunders and Galletta, 2016). The
investigation has included a questionnaire which is mentioned as under:
QUESTIONNAIRE
Name:
Address:
Email Id:
Q.1. Do you aware about the concept of globalization?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q.2. Do you think globalization assist Nike in ehanci9ng their growth and success?
 Yes
 Neutral
 No
Q.3. Do you think, Nike can easily launching their summer shoes in the global market place?
 Agree
 Disagree
Q.4. What are the advantages of globalization for an organization?
 Enhancing goodwill
 Increasing profitability
 Develop customer relationship
Q.5. Does globalization helps Nike in gaining attention of large number of buyers?
 Strongly Agree
 Agree
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