This report provides a detailed event proposal for Nike's "Great Music Festival," designed to combine sports and music in South Korea. The proposal outlines the company background, objectives, and target market, focusing on women and young adults. It details the event's name, purpose, strategic objectives (enhancing revenue, brand awareness, and consumer loyalty), start and end dates, location (Jamsil Sports Complex in Seoul), and host. The report covers demographic, geographic, behavioral, and psychographic segmentation, along with expected VIPs and necessary event permits. Program elements include entertainers, speakers, props, and special displays. Audio-visual requirements are specified, and food and beverage options are considered. The conclusion emphasizes the event's potential to boost customer loyalty through an engaging music festival. The document also includes references and a mood board.
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