Nike Internal Analysis Report - Business Development Module - Analysis

This report presents an internal analysis of Nike, examining its functions and their impact on its competitive advantage. The analysis considers factors such as product customization, marketing, supply chain, and intellectual property. It assesses whether these factors are valuable, rare, costly to imitate, and non-substitutable, and the resulting competitive consequences and performance implications. The report references sources such as Ad brands and Vault to support its findings, providing a detailed understanding of Nike's strengths and areas for improvement within the business development context. The analysis provides insights into how Nike can maintain and enhance its market position through strategic decisions related to innovation, customer loyalty, and supply chain management.

Internal Analysis : COMPANY NIKE
Function Is It
Valuable?
Is it
Rare
Is it Costly to
Imitate
Is it Non-
substitutable
Competitive Consequence Performance
Implication
Follow-up
Service / Product
Customisation
(Yuyu)
YES/NO YES/
NO
YES/NO YES/NO
New Designs Yes Yes No NO Strong competition
advantage
It helps to grab the high
market share
Colour and
Attractive
features
Yes Yes No No Temporary competition
advantage
Helps to earns high
revenue
Comfort Yes Yes No No Strong competition
advantage
Increase Customer
Loyalty
Marketing and Yes Yes No No Strong competition Beneficial for long term

product
innovation
advantage in order to increases the
consumer demand (Ad
brands, 2019)
Supply Chain
Network
Yes Yes Yes No Strong competition
advantage
Attain the large number
of consumers and
provide the quality of
services
Opportunity in
the online
platform
Yes Yes No No Temporary competition
advantage
Promote the product and
helps to increases the
presence in wide area
Intellectual
product right,
copyright and
trademark
Yes Yes Yes Yes Strong competition
advantage
Increases customer
loyalty and brand image
Distribution and
logistics cost
Yes Yes No No Temporary competition
advantage
Helps to earns high
revenue (Vault, 2019)

References
Ad brands. (2019) Nike : advertising & marketing profile. [online] Available from: https://www.adbrands.net/us/nike-us.htm [Accessed 9/4/19].
Vault. (2019) Nike Retail Services, Inc. [online] Available from: http://www.vault.com/company-profiles/retail/nike-retail-services,-inc/
company-overview.aspx [Accessed 9/4/19].