Comprehensive Analysis of Nike's Marketing Strategies and Tactics

This report provides a comprehensive analysis of Nike's marketing strategies. It begins with an introduction to marketing strategies and their importance for brand success. The main body includes an environmental analysis, examining both internal and external factors influencing Nike's operations, and delves into the 7Ps of marketing (Product, Place, Promotion, Price, Physical Evidence, Process, and People). The report also conducts a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors affecting the company. A competition analysis is presented, identifying Nike's key competitors and their respective strategies. Furthermore, the report explores Nike's promotional mix, examining the various tools used for marketing communication. The conclusion summarizes the key findings, highlighting the strategies that have contributed to Nike's success in the market. The report concludes with a list of references.

MARKETING STRATEGIES OF NIKE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
ENVIRONMENTAL ANALYSIS:........................................................................................1
7Ps OF MARKETING...........................................................................................................2
PESTLE ANALYSIS.............................................................................................................3
COMPETITION ANALYSIS................................................................................................5
COMPETITOR STRATEGIES..............................................................................................5
PROMOTIONAL MIX..........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The marketing strategies defined as the organisation game in which have goal to reach up
to valuable consumer and converting them into user of product or service which organisation
provide. Marketing strategies consist of the organisation value and their total assets, the target
branding messaging, data in target customer population ration and other high level of elements.
The marketing plan is the firm portal of marketing strategies. Which is in paperwork that details
the special type of marketing which have set action of plan for a company to conduct and consist
of routine for rolling out the different marketing initiative.
Marketing strategies have longer duration than particular plans which is because the
organisation have some value towards of a company brand. Which is usually hold continuous
higher haul. Moreover, the marketing strategies cover the big scale of lime messaging, while
marketing plans the logistical details for the specific camps and campaigns. Overall the strategies
of marketing have multiple definition which is exist in it (Avraham, E. and Ketter, E., 2017). A
carefully growing fundamentally in a organisation price. Which helps to elaborate the
competitive advantage in a organisation to hold the rivalry after a time while. Nike is a company
which is a brand form last many of years. Organisation generally deals with shoes cloths and
many product which selling all over the world. The famous product of Nike is shoes which is
driven and manufacturing all over the world. The thing which is to followed the brand value of
company is reassemble by marketing strategies which they generalisably taken by organisation.
In this context, the marketing strategies are regulated by organisation in purpose to promote the
sale and create a success brand in market with service and product (Falahat, M., Knight, G. and
Alon, I., 2018).
MAIN BODY
ENVIRONMENTAL ANALYSIS:
Nike is a largest brand in world with largest seller capabilities with shoes of athletic
footwear and athletic appeal in world. The performance and productivity of shoes and the
equipment, new product development, price, product identity through the promotion and
customer support and service which are the important tool in the competition in athletic footwear
and equipment industry.
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Marketing: Target market of the Nike is 18-34 year of male and female who are believing them
in sport or believe in the brand product of good quality. Nike always target the high class and
low class of people who afford the product on their price and budget. They have many option of
variable in product that helps in customer to choose wisely for their own need. While on this they
have high allocation of advertising budget for TV ads and promotional activity. They have
world wide distribution line in different part of the country (Greer, C.R., Lusch, R.F. and Hitt,
M.A., 2017).
INTERNAL FACTOR
Distribution: They also have good line up of the distributor to retailer. They also invest money in
the advancement like they have their own website form where user and customer see the product
and make the order which is called the online marketing setup. Nike have a research and
development team which help them to explore new quality and product variable for customer to
meet the satisfaction and needs.
Research and development: They also indulge with the many sports factor and research on the
athlete by accompanying their day to day activity to find the suitable product for the customers.
Management style and culture: Nike culture is totally based on the cooperative culture which
helps in the designed for the fast and advance team. Factory design of the Nike is based to create
the natural circumstance and they have expert in the sport team with their sport facilities.
Social responsibility: Nike fairly joined the fair labour association and global alliance for
workforce and communities. And also funded by many NGO for example WWF etc. and also
create public relation to keep the organisation reputation.
EXTERNAL FACTOR
economic forces: the European union have decide to change the trade in one currency and
contract manufacturing is just chosen the by many athletic shoes company.
Social forces: the user are Nike believes Nike as a success brand that why they chooses the
brand. The sports user are chooses the more fashion regard with shoes (Hsu, L., Fournier, S. and
Srinivasan, S., 2016).
political forces: the world is going to enter in the global trade with the climate with NAFTA and
GATT.
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Technology forces: Nike have joint technology system to develop the product and their various
variable form. They always use the latest technology for their product to match the missions and
vision of the goals.
7Ps OF MARKETING
PRODUCT Nike growth are enhance with the product base line and good quality of
products through which its is the basic element of marketing mix which
elaborate the organisational output is refereed with the to target consumer. The
following broad kind of Nike are their product mix. The Nike have several
footwear with the different design which is changes depends upon the time and
gender class like shoes, equipment and accessories.
PLACE Nike promote and sell their shoes with equipments product through the large
number of outlet worldwide in the given period of time. This components of
the marketing mix have their brief the venue and place that put the store in the
different countries and different regions for the sold of product. According to
the significance there are retailer, Nike official online store, Nike town retail
outlets.
PROMOTION Nike depend on the effective promotional tools to maintain the brand ship.
This components of marketing mix directly deal with the customer by
communicating with its target market. Their are some activity which is used by
selected firm to attract the audience like advertising, personal calling, emailing,
direct marketing, sales promotion, public relation are tool use as promotional
mix
PRICING Nike follow the value based pricing strategies to get maximum growth an its
ale and profit this component of the marketing strategies are help in to
recognise the price of organisation which applies to enhance the profit to
maximize the share of market such as price core and pricing decision.
PHYSICAL
EVIDENCE
Physical evidence include total store and their product which is used
worldwide in different segment. Like in core of store number product number
in various designs
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PROCESS Nike make new strategies to aim their instant user athletes and all. These
targeting techniques help to grow the business by professional and well known
athletes team and celebrity athletes.
PEOPLE In the people of Nike there are stakeholder, 23000 Nike employee who is
working for Nike company, Nike contract management loyal consumers.
PESTLE ANALYSIS
POLITICAL FACTOR:
The political factor which is affect the company productivity and the profit but this factor
decide the survivability of an organisation for Nike:
 In united state, the Nike is home country, they have wonderful policy to make growth
which is based to its corporation which include low cost interest rate and also free in
some international tax agreements (Hussain, S., 2019).
 As a organisation, they produce and sell goods however they change the in tax and
manufacturing rule and regulation.
ECONOMIC FACTOR:
Nike fix their bench mark in medium sale product so they leas to economic factor than
others the various variable are:
Nike revenue are to some dependent on low cost of human labour cost in far eastern come with
changing when the price is higher Nike price across the development in less economically
developed country.
SOCIAL FACTOR
Public relation has been never more identifying today. Nike contribute some of the
money in the social work. The world is conscious for the health that more and more individual
are moving with better lifestyle and standard.
TECHNOLOGICAL FACTOR
the technological factor is the major factor which is generally step down the companies
abilities to innovate is so many various ways. For interacting to with customer the organisation
need a communicating channel which provide by techniques which is developed by organisation
on a base of technology.
LEGAL FACTOR
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legal factor are something related to law. Nike also dodge substantial amount of tax. In
past years there hasn't been too much of this but still its is valuable. The selected firm meets the
legal reputation for its shady marketing techniques which include the unethical fake discount.
ENVIRONMENTAL FACTOR
Nike have their own mass production manufacturing units and factory which ultimately
harming the environment. Which is not only to release the pollution like not the most factories,
but Nike production centre are eventually directly polluted the rivers (Li and et. al., 2016).
COMPETITION ANALYSIS
There are many of competition is going now day, with Nike some of the top competitor
are also in market, they deal with footwear and their target market are same. They also putting
their same efforts as Nike. Nike is amongst top three companies and they have number of
competition. The top Nike competitors are:
 Adidas
 Reebok
 puma
 under armour
 new balance
 Fila
 Lululemon athletica
 Skechers
 ASICS
 Vans
They are strong competitor of Nike who also foxed their bench mark in market. They
have also number of active customer with loyal preface and customer sometime need to change
their brand and this happens when then organisation not fully complete the need of consumer and
user.
COMPETITOR STRATEGIES
Nike follow the competitive strategies of production differentiation, focus on the niche
market and strengthen customer policy and supplier intimacy which help to improve the
competitive strategies that based among the opposition. The selected firm is growing sports and
footwear company in the market which provide the the various designs , development and sells
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of product and services such as they made shoes for many of athletic games. Basketball, football,
running training for boys and girls. And also they active in other sports action. Production
differentiation is useful strategies which is used to separate the product by using the system
information and agree with new product to enter in market (Rust, R.T., 2020).
PROMOTIONAL MIX
Nike uses the promotional marketing to get interacted with the customer and create the
brand value in the market. The organisation uses the marketing communication to promote its
organisation and product which is considering the level of target market. The selected firm uses
different set of activity of for the promotion like advertising, personal calling, direct marketing,
sales promotion, public relation and others (Venciūtė, D., 2018).
CONCLUSION
As per the above discussions, Nike is brand company which deal with footwear and shoes
and also in clothing. They have different aspect of compiling the market. As per the above, total
marketing strategies are discussed how the selected firm dealing with their business. The
competition rivalry, competition strategies, and promotional mix which help the organisation to
grow and promote in market.
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REFERENCES
Books and journals
Avraham, E. and Ketter, E., 2017. Destination marketing during and following crises: Combating
negative images in Asia. Journal of Travel & Tourism Marketing, 34(6), pp.709-718.
Falahat, M., Knight, G. and Alon, I., 2018. Orientations and capabilities of born global firms
from emerging markets. International Marketing Review.
Greer, C.R., Lusch, R.F. and Hitt, M.A., 2017. A service perspective for human capital
resources: A critical base for strategy implementation. Academy of Management
Perspectives, 31(2), pp.137-158.
Hsu, L., Fournier, S. and Srinivasan, S., 2016. Brand architecture strategy and firm value: how
leveraging, separating, and distancing the corporate brand affects risk and returns.
Journal of the Academy of Marketing Science, 44(2), pp.261-280.
Hussain, S., 2019. Sensory marketing strategies and consumer behavior: sensible selling using all
five senses. IUP Journal of Business Strategy, 16(3), pp.34-44.
Li and et. al., 2016. Lucky names: Superstitious beliefs in Chinese corporate branding strategy
for bank marketing. The North American Journal of Economics and Finance, 35,
pp.226-233.
Rust, R.T., 2020. The future of marketing. International Journal of Research in Marketing, 37(1),
pp.15-26.
Venciūtė, D., 2018. Social media marketing–from tool to capability. Management of
Organizations: Systematic Research, 79(1), pp.131-145.
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