Nike's Integrated Marketing Communication Campaign: Presentation

This presentation provides a comprehensive overview of Nike's marketing communication strategies. It includes a brand audit outlining Nike's purpose, mission, values, and market position, along with a cause campaign proposal focused on donating 20% of sales to an NGO. The presentation identifies the target audience and stakeholders for Nike's marketing communications, details the marketing communication plan objectives, and outlines the creative strategy, including the tagline "Run for life and success until the last breath." It also covers the marketing communications mix plan, emphasizing the use of social media to promote Nike's charitable contributions, and the media mix plan, highlighting the importance of identifying the right target audience. The presentation concludes with campaign management proposals, stressing the need for intelligent budget allocation, and emphasizes the significant role of marketing communication in the organization's growth and development. Desklib offers a wealth of similar resources for students seeking academic support.

Marketing
Communications Assessed
Presentations

Table of Content
Introduction
Team members introduction
Marketing campaign pitch
Brand audit along with purpose, mission, values, market position
Cause campaign proposal
Marketing communication target audience and stakeholders
Marketing communication plan objectives
Creative strategy
Marketing Communications Mix plan
Media Mix plan

Team members introduction

Marketing campaign pitch
20 % Sales Donation to NGO

Introduction
 Marketing communication refers to the use of different marketing
tools and channels in combination where their focus is on how
business communicate message to their desired market or the market
which is into the general form.
 In the present report Nike organisation is taken into consideration.
 Nike is an American multinational corporation which is engaged into
the development design, manufacturing, marketing on the world wide
basis, accessories and services.

Brand audit along with purpose, mission,
values, market position
 The main purpose of Nike brand is to drive in such a manner that they do
everything which is possible in order to expand the potential of human.
 The company has done their activities which has been created through
ground breaking sport innovations and by making products into more
sustainable manner.
 The Nike's core values has been submerged into community,
sustainability, social responsibility and diversity as well. Their values
focuses on this parameter that do the rights things, serve athletes, win ass a
team and also create the future of sport as well.

Cause campaign proposal
 Nike brand campaign proposal is that they have shared their twenty
percent profit to the NGO so that they can grow themselves into
positive manner.
 Their main purpose is that to benefit the society into positive context
and also contribute in terms of women and children development as
well.

Marketing communication target
audience and stakeholders
 The target audience of marketing communication is from every section of the society
because they provide their services and products which can be afforded by every kind of
customers.
 As the marketing communication target audience from middle class, upper class,
professionals, college going and school going students as well.
 They also focuses on the businessman who can contribute into further development and
growth of the organisation.

Marketing communication plan objectives
Marketing communication plan: It is the strategy for informing the
target audience of customers about the products and services.
 When the plan has been sold out then it must incorporate the target
market or particular population is identified for the product and
service.
 The main marketing communication plan objectives is related to
creating and sustaining the demand and preferences for the product
and another objective of marketing communication plan is to
shorten the sales cycle.

Creative strategy
 For attracting the customers on large scale, a tag line has been created for this
campaign which is named as “ Run for life and success until the last breath”.
 As the brand is already famous so they can give some attractive offers in order to
run the campaign into successful manner.
 The logo for the campaign is related to the face of lion which brings energy and
enthusiasm for the athletes and other people to work more harder towards their
goals and objectives in their life.

Marketing Communications Mix plan
 Marketing communication mix plan is developed by Nike
organisation for purpose of promotion of their contribution to
NGO.
 In order to promote charity campaign of Nike, business can use
social media platform.
 It is essential in order to increase awareness of charity campaign
of firm and also to allow them to increase image of firm in minds
of customers.

Media Mix plan
 Media mix plan is one of marketing that consist combination of
different channels in business and also assist them for attainment
of goals and objectives of the firm.
 These channels includes emails, social media, websites and other
things. In order to develop this plan, one of important component
is identify right target audience of the plan.
 It is important for firm to identify right audience in order to
increase success of a plan and also to increase its reach.