Nike's Marketing: Role, Environment, Objectives, and Functional Units

This report provides a comprehensive analysis of Nike's marketing strategy, focusing on the concept and role of marketing in recent times, its interaction with the marketing environment, and its alignment with the company's objectives, mission, and vision. It examines the interrelationships between different functional units within Nike and the marketing department, highlighting how these connections facilitate decision-making and product development. The report also illustrates the internal and external environments in which Nike's marketing function operates, differentiating between controllable internal factors and uncontrollable external forces such as regulatory changes, economic conditions, and technological advancements. By understanding these elements, Nike can effectively navigate market changes and maintain a competitive edge, ultimately achieving its objectives and sustaining growth.