Nike: Brand Analysis, Product Development, and Marketing Strategies

This PowerPoint presentation provides a comprehensive analysis of Nike, a multinational company specializing in athletic footwear and apparel. It begins with an introduction and background of the company, including its founding, market position, and product range. The presentation delves into Nike's iconic logo, market coverage through advertising campaigns, website features, and sponsorship activities. A significant portion is dedicated to new product development, including market penetration, development, and diversification strategies. The presentation also includes an identification of the target market for Nike's new product, Nike Repellent, and a PESTEL analysis of the external factors influencing the business. A comparative analysis of competitors like Adidas and Puma is presented, along with a discussion of Nike's product distinctions. The presentation concludes with a summary of Nike's market share, growth, and successful strategies in the face of competition.

PowerPoint presentation
about nike

Table of Content
• Introduction
• Background of company
• Logo of company
• Coverage of Nike
• New product development
• Comparative analysis
• Product distinctions
• Conclusion

Nike is a multinational company which was founded on January 25, 1964 by Bill
Bowerman and Phil Knight. Nike is a well known brand in the sector of shoes and apparel
products. The company manufacture and sell those products which are especially designed
for those people who play outdoor sports such as cricket, soccer and basketball.
Introduction

Nike is American multinational corporation that operates in
development, design and manufacturing world wide marketing of
sports brand. They mainly deals in footwear, sports wears, equipments,
and services. Nike is one of the largest sports brand company that deals
with 15.9 billion US dollar world wide. The USA is the core market for
Nike and its highest growth market with generating 41 percent of its
market revenue in 2019.
BACKGROUND OF THE COMPANY

Nike sponsors many high profile athletes and sports teams around the world with highly
recognized market trends of just do it. Market of Nike highly deals with shoes and sports
wears that helps the company gain high level of productivity in the market. There are many
more opportunities for the market trends for Nike which is beneficial for the growth of
company's revenues and shares. There are various competitor brands in the market that
gives though competition to the respective company but the company highly concentrate on
the effectiveness of their product and services that helps organization to gain competitive
advantages in the market.
Continue...

The Nike swoosh logo is shaped in wing of Greek goddess of Victory. The designer of logo
has wing shaped in mind with the thinking of goddess. It has become one of the most
recognizable brand logo in the world. and most valuable having the worth of $26 billion
alone.
LOGO OF THE COMPANY

COVERAGE OF NIKE
Nike has a wide coverage in the market by using various business tactics which are explained as
below :
A. Advertising campaigns
There are some of the great campaigns of Nike :
Nike Air Jordan and Facebook Messenger – This enables the users to directly connect with the
Nike's air Jordan directly from the messenger for two way enquiry.
Nike: React land – Nike connect its cutting edge new running shoes with the game for involving
the product with game avatar for giving a immersive experience to the users.

Continue...
B. Company's website – The Nike website displays a lot of information which mainly
includes :
Range of the products which is being available from the company to the people.
It also enables the people to buy shoes from the website directly which will let the
customers to purchase with ease.
Website also gives a information about the new products which is going to be launched in
a near future so that customers can plan their purchase.

Continue...
C. Sponsorship activities
Nike is involved in various sponsorship programs which involved different athletes from different
category for promote their product. Some are as follow :
The first sponsor of the Nike was Ilie Nastase who was a tennis player.
Nike has sponsor Indian cricket team since 2005 in a range of products such as outfit, bat and other
accessories.
Nike also sponsor various soccer players such as Ronaldo, Neymar, Messi etc.

NEW PRODUCT DEVELOPMENT
Nike is developing a strategy to enter more deeper into the market by the launch of new
product as per the requirements of the customers which will help the company to attract a
large portion of its potential customers for increasing the revenue of the organisation. For
executing this, Nike is coming up with a product name Nike Repellent (Cui and Xiao,
2019).

Continue...
A. Market penetration
Here the company indulge in selling the existing products to the existing customers in the
market (Dawes, 2018).
For example, Nike has a Jordan products which are especially designed for the basketball
players or who are basketball enthusiast.
This strategy can be successful through competitive pricing and sales promotion
techniques which will helps the products to sustain and maintained in the market.

Continue...
B. Market development
Here the company has to develop strategies to enter into a new
market with the same product such as Nike Jordan to seek
new customers for the products.
The company has implement various heavy promotional
activities such as TV ads, Hoarding etc. to make people aware
about the products being offered by the company to them.

Continue...
C. Product development
Here the company is involved in developing a new product in the existing market (Cooper,
2018).
In this they have already customers being available for their brand. The company analyse the
needs and wants of the customers to develop a new product which will satisfy their needs.

Continue...
D. Diversification
In this the company should focus on market the new product into the new market.
The Nike should focus on promote its new product Nike Repellent effectively so that it will
create new customers for the product by emphasizing much on the features of the product.
Apart from this, the company should keep the price a bit competitive as compared to the
competitors so that people will prefer to buy Nike Repellent.

IDENTIFICATION OF MARKET
Nike has developed a new product named Nike repellent
which has a unique feature installed which prevents it from
getting dirty. The target customers for this product for the
company are those people who will use the shoes on a daily
basis as well as people from middle class. Their main
customers will be those people who do corporate jobs,
indulged in sports activities, school or college students etc.

Continue...
PESTEL ANALYSIS
There are a range of external factors which influence the functioning of the business. Below are
the some of those factors :
Political factors – These factors are concerned with the stability of the country. Nike perform
its operations in a developed country like UK which has a stable political environment which
benefits the organisation in various aspects. The company is benefited from the various aids
from the government which helps the organisation to grow faster (Alyamani, 2020).

Continue...
Environmental factors – These factors are related to the rules and regulations led down by the
government for the protection of the environment. All the companies including Nike has to
follow their norms for smooth functioning of the business otherwise they will be penalized
with huge penalties. Nike has a proper system of dumping their industrial waste which will
not affect adversely on the environment.

COMPARATIVE ANALYSIS
There are a range of aspects being available in the market which creates a competition for the
company in the market. These are as follow :
 Nike is having a competition from various brands such as Adidas, Puma etc. which
makes it difficult to the organisation to sell its products.
 Adidas creates a competition for the Nike through a range of products such as NMD,
Superstar, Nite Jogger etc. which are of same price category as the Nike.
 Similarly goes with the products of Puma.

PRODUCT DISTINCTION
Nike is offering a unique product which provides unique features to its customer which helps in
the long term sustainability of the product. This will aid in saving the time of their customer for
cleaning their shoes which acts as a competitive advantage for the organisation for increasing
their sales. As many people doesn't have much time to take care of their shoes which including
cleaning and washing of the shoes.

From the above report it is being concluded that Nike is having a high market share along
with high market growth with its new product Nike Repellent. Company is exercising its
strategies successfully in the respective markets along with their range of products which
makes the company to be well established in various countries. Apart from heavy
competition from brands like Adidas and Puma, Nike is performing extremely well in the
market with their range of products which helps the organisation to achieve higher level of
customer satisfaction along with the overall growth of a business.
Conclusion

Algieri, B., Aquino, A. and Succurro, M., 2018. International competitive advantages
in tourism: An eclectic view. Tourism management perspectives. 25. pp.41-
52.
Alyamani, A.A., 2020. Diagnose Real Estate Marketing Strategies By Adopting
Ansoff Matrix: analytical study of a sample of real estate companies in the
Kurdistan region/Iraq. Tikrit Journal of Administration and Economics
Sciences. 16(50 Part 2).
Chatzoglou, P. and Chatzoudes, D., 2018. The role of innovation in building
competitive advantages: an empirical investigation. European Journal of
Innovation Management.
References

Thank you