Detailed Marketing Plan for Nike: Strategies, Analysis, and Goals

This report presents a comprehensive marketing plan for Nike, encompassing a detailed situational analysis, identification of strengths, weaknesses, opportunities, and threats. It outlines Nike's marketing goals, including strategies for product, place, price, and promotion. The report examines Nike's product lines, distribution channels, pricing strategies, and promotional activities, emphasizing its brand image and customer targeting. It also covers competitive analysis, ideal client segmentation, and the impact of social media. The conclusion highlights Nike's focus on innovation, profitability, and its mission to inspire athletes globally. The report references several sources to support its analysis and recommendations, providing a thorough overview of Nike's marketing approach.

MARKETING PLAN
Marketing Plan 0

Marketing Plan 1
Table of Contents
Introduction......................................................................................................................................3
Situational analysis..........................................................................................................................3
Nike’s Strengths...........................................................................................................................4
Initiatives.....................................................................................................................................4
Weakness.....................................................................................................................................4
Competitors..................................................................................................................................5
Opportunities...............................................................................................................................5
Ideal client...................................................................................................................................5
Threats.........................................................................................................................................5
Marketing goal.................................................................................................................................6
Marketing strategies.........................................................................................................................6
Product.........................................................................................................................................6
Place.............................................................................................................................................6
Price.............................................................................................................................................7
Promotion....................................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Marketing Plan 2
Introduction
Name of the organization is Nike. Bill Bower man and Phil Knight founded this
organization (Holder, 2018). The mission of Nike is to get innovation and inspiration to all
sportsperson in the globe (Port, 2012). This organization states everyone is an sportsperson,
based on Nike organizer Bill Bowerman’s statement, "If you have a body, you are an athlete.”
Situational analysis, marketing goals, and marketing strategies have been covered in the
following discussion.
Situational analysis
Nike founded as an importer of Japanese shoes. This organization incorporated on 25
January 1964. This organization is involved in marketing, development, design, and selling of
apparel, athletic footwear, services, accessories, and equipment. Nike operating segments are
North America, Central & Eastern Europe, Western Europe, Greater China, Emerging Markets,
and Japan (Elizabeth, 2015). This organization group brands are Hurley, Converse, Nike Brand
Nike brands, and Jordan Brand. This organization sells its merchandize to retail accounts by
retail stores, internet websites, and through a mix of independent distributors and licensees
across the globe. Independent contractors manufacture Nike product.
This organization mission is to represent the position of the organization as the leading
sporty shoes and attire supplier in the market (Marilyn, 2019). Mission statement of Nike
supports the endeavors of sportspersons. This organization focuses on brand development and
strength. This organization has a mission to support its position of market as a important
producer of sports equipment, apparel, and footwear. The modules of SWOT analysis treaties
with internal tactical factors that sustenance effectiveness and development of business.

Marketing Plan 3
Nike’s Strengths
This organization offers quality products. The marketing campaigns of Nike contribute to
this power. A rapid process of innovation is the main factor inability of Nike has to create
advanced proposals for its attire, equipment, and footwear.
This organization focuses on initiatives like successfully developing new lines of product.
Nike successfully develops methods of the initiative such as successfully developing new lines
of products. The research of Nike is less expensive than simple research, and less uncertain due
to the short-term nature.
Initiatives
Nike has expanded the present self-regulating observing program to contain educational
institutions, foundations, and non-government organization.
This organization has adopted the U.S. Occupational Safety and Health Administration
(OSHA) indoor air quality values for all plants of footwear.
Open forums and funding Research University to explore problems related to liable
practices of business and global manufacturing such as standards of air quality and independent
monitoring.
Expanding educational programs, including high school and junior equivalency courses
for a worker in all Nike factories of footwear.
Weakness
Controversies of labor continue to plague the business of Nike in facilities of production
in developing countries. The lines of products of Nike are still boundless in taking a large share

Marketing Plan 4
of the apparel marketplace, equipment, and sports shoes. This organization suffers in the
inadequate existence in developing marketplaces as the issues with patent pricing, protection,
and imitation.
Competitors
Reebok is spending on advertising that has been fluctuated, design of product have gone
and come. Reebok uses their distinctive competency to wound organization. Reebok expands its
market share and takes customers away from Nike products (Farooq, 2017).
Opportunities
This business has opportunities to improve presentation in the marketplace of sporty
footwear. Proactive strategies towards labor employ rehearses, product mix, and the presence of
the market can top to a better image of a brand. This organization can improve the product mix
to attrite more consumers, especially non-athletes (McNew, 2017).
Ideal client
Segmentation of demographic used by Nike to target individual according to their life
cycle stage, age, occupation, gender, and generation (Petro, 2016). This organization primarily
targets consumers between the ages of 15-40. Nike high-performance athletic gear is mostly
targeted at professional sportspersons.
Threats
Nike faces hard competition, seeing other major companies like Adidas and Nike. The
limitation is also a threat to Nike in developing countries. Market saturation is a threat to Nike.
Customer designed internet merchandise; E-tailing is treating the channel of traditional
distribution.

Marketing Plan 5
Marketing goal
Nike favorable product icon has to keep optimistic as a strong relationship with the
customers. The objective of the organization should include strategies to expand the business of
Nike. For this organization should have the objective to employment a range of promoting
communication strategies that can provide the organization to target markets, that have different
cultures, ages, nationalities, and genders.
Marketing strategies
Product
Nike owns subsidiary converse. Many features, including the organization’s star insignia,
distinguish converse shoes. The product of converse includes all star’s rubber sole, wrap-around
strip, and smooth rounded toe. This product usually wears the most number of young people.
This product manufactured under the Jack Purcell, John Varvatos, Taylor All-Star,
Chuck, and Cons. This organization sells items through retailers and stores.
Place
This organization sells its merchandises through a big quantity of outlets worldwide. The
products of the organization are available on retail stores, Nike town retail stores, and the Nike
online store. A new point of sale can be direct to customers. This can include the factory and in
line outlets for Nike. This will bring inspiration and innovation to every customer. This is a type
of retail. This will help the customer to buy and select items of sports apparel, shoes, and
equipment.

Marketing Plan 6
Price
The current price of the product is $ 100 Canadian dollars. A pair of converse shoe price
is $66.85 Canadian dollar. Nike applies the strategy to maximize profits with desired and
attracting a share of the market. This is part of the product mix situation. Nike’s product mix
represents equipment and accessories, apparel and shoes. Nike considers investment in
technologies with offering products at a premium. Nike continues to invest in development and
research to enhanced and produced current products.
Promotion
This element involves strategies that Nike uses to connect its target marketplaces. Nike
depends on the effective elevation of the products to maintain a strong image of the brand. The
recommended tool to promote the product of the organization is advertising.
Promotion is the biggest contributors to Nike’s ability to consumers. This organization
relies on advertisement through sports teams, professional athletes, and high profile celebrity
endorses.
Conclusion
Nike targets to bring inspiration and innovation to each sportsperson in the world. This
organization considered everybody an athlete. This organization forefront the product design and
innovation. This organization is profitable compared to its competitors. Social media plays a key
role in increasing extensive and highly transparent. Nike promotes innovation by awarding
grants to the organization. The corporate culture of Nike depends on the innovation of its
products.

Marketing Plan 7
References
Elizabeth, H. (2015, 06 06). Siruational Analysis. Retrieved from Faculty Catawba:
http://faculty.catawba.edu/jbgreen2/Nike/Marketin.htm
Farooq, U. (2017, 06 23). Competitors Analysis. Retrieved from Marketing:
https://www.marketingtutor.net/top-nike-competitors/
Holder, J. (2018, 05 10). Introduction of Nike. Retrieved from Study.com:
https://study.com/academy/answer/an-introduction-about-the-nike-shoes-company.html
Marilyn, D. (2019). Innovation and Sustainbility. Nike Practices, 109-113.
McNew, B. S. (2017, 02 15). Opportunites For Nike. Retrieved from The Motley:
https://www.themotley.com/investing/2017/02/15/3-biggest-opportunities-for-nike-
inc.aspx
Petro, G. (2016, 07 08). Bost. Retrieved from Forbes:
https://www.forbes.com/sites/gregpetro/2016/07/08/nike-just-does-it-keeping-an-eye-on-
the-customer/#6d44513456da
Port, H. (2012, 10 12). Nike mission. Retrieved from Business Community:
https://fourweekmba.com/nike-vision-statement-mission-statement/