University Case Study: Nike Mobile Application Analysis

This case study provides an in-depth analysis of the Nike mobile application. It begins with an introduction and background of Nike's business, detailing the development of the mobile application and the drivers behind it. The study explores the application's architectural features, including its user interfaces, benefits, and business processes. It also examines the impact of the mobile application on the company's marketing strategies, business processes, and overall success. The case study highlights the innovative aspects of the application, such as its ability to track user activities, provide personalized recommendations, and build an ecosystem for users. The conclusion summarizes the key findings, emphasizing the importance of mobile applications in today's market and their role in enhancing customer engagement and driving business growth.

Running head: CASE STUDY ON NIKE MOBILE APPLICATION
Case Study on Nike Mobile Application
Name of the Student and Number
Name of the University
Date & Unit name/code
Author’s note

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Table of Contents
1. Introduction..................................................................................................................................2
2. Background..................................................................................................................................2
2.1 Background of the Business of Nike.....................................................................................2
2.2 Development of Nike Mobile Application............................................................................3
2.3 Drivers Leading to the Development of Nike Mobile Application.......................................3
3. Body.............................................................................................................................................4
3.1 Details of the Nike Mobile Application.................................................................................4
3.2 Architectural Features of Nike Mobile Application..............................................................4
3.3 Interfaces of Nike Mobile Application..................................................................................4
3.4 Benefits of Nike Mobile Application....................................................................................5
3.5 Business Processes of Nike Mobile Application...................................................................5
3.6 Impact of Nike Mobile Application on the Company...........................................................5
4. Conclusion...................................................................................................................................6
5. References....................................................................................................................................7

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1. Introduction
This case study is based on the mobile application implementation of Nike Company.
Nike, Inc. is an American multinational based corporation, which is primarily dedicated towards
the engagement of the design, development and manufacturing of innovative kinds of products
and services. The company has their majority of their products based within worldwide
marketing and perform their sales in various products that includes sales of apparel, footwear,
accessories and various other kinds of services. With the expanding of the company, it has
shifted their major focus on the implementation of a mobile based application (Schobel et al.
2013). The main purpose of the application is to provide an improved form of business service
platform. In the recent times it has been seen that consumers have majorly shifted their focus on
the decisions of the consumers who normally prefer to shop for their products with the help of
their mobile devices. Hence, the Nike mobile application mainly targets those users who are
specialized in the involvement of shopping and exploring newer forms of services and products.
2. Background
2.1 Background of the Business of Nike
Nike is an American multinational corporation that is mainly involved with the
development of newer design of products that could range from apparel, accessories, footwear
and other kinds of services. The prime location of the company is based near Beaverton, Oregon
that is situated in the metropolitan area of Portland. Nike is regarded as one of the largest
supplier of apparel and athletic shoes in the world. Nike is a major form of manufacture based
company based on the development of sports based equipment (Lu 2014).
The company was mainly founded by Phil Knight and Bill Bowerman in the year 1964.
The name of the company had officially transformed to Nike on May 30, 1971. The company
mainly markets their products under their personalized brand names as Nike Pro, Nike Golf, Air
Jordan, Nike+, Nike Skateboarding, Air Max and Nike CR7. They also have their subsidiaries,
which includes Hurley International, Brand Jordan and Converse. In addition to the
manufacturing of different kinds of equipment and sportswear, the company has also their major
operations within some of the major retail stores that have also been named under their brand

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name as Niketown. The company also sponsors different other kinds of products to some of the
established and popular sport teams and high-profile athletes in the world (Carr 2013).
2.2 Development of Nike Mobile Application
In the recent times, there have been a major form of focus on the use of mobile devices.
This has surged due to a huge rise in the number of mobile devices in the past few years. The
internal team of the company have understood the need for developing a suitable form of mobile
application platform that would be able to suffice to the varying needs of the market and thus be
able to introduce newer products within the market. There has been a huge level of
understanding that consumers would be shifting towards the use of their mobile devices in order
to search for various kinds of apparel and shoes. The company would need for excelling in the
digital space in order to keep pace with the highly competitive market and thus maintain their
dominance within the world market (Valentín and Howard 2013).
The mobile application of Nike provides more than just a mere shopping experience to
their customers. They offer several newer kind of products within the market in order to track the
performance of the application. This highly developed application would help in providing the
user with various kinds of facilities. The application would be able to connect with the consumer
for providing several kinds of health related tips. The application also provides a store that would
supply various kinds of highlighted products, which would be very much essential for attracting
the consumers for purchasing from their application (Zhao and Balagué 2015).
2.3 Drivers Leading to the Development of Nike Mobile Application
The application that was developed by Nike was initially a form of tracking software and
was based on sensors for the use by runners and athletes. In the recent years, the company has
also developed various other kinds of applications that are linked to the previous version of the
application. The mobile application also helps in keeping a track of the progress of the workouts
performed by the athletes and also provides the ability to share their records with others.
The main drivers who have inspired for the building of the application are their customers
who mainly depend on the mobile platform for purchasing different kinds of products. The
company has a huge level of expectation on the categories of different kinds of sportswear for
the purpose of driving growth within the rising and highly competitive markets. The company
also has a huge level of expectation from their customers as they would be able to increase the

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profits of the business. The company is always dedicated towards providing a vast range of
products to the athletes who would make use of the mobile based application in order to purchase
their products (Haggège, Gauthier and Rüling 2017).
3. Body
3.1 Details of the Nike Mobile Application
With the huge level of competition in the highly growing market, the company is much
more focused towards developing a newer form of mobile application platform (Schobel et al.
2013). The mobile application is dedicated towards providing an improved and interactive
platform towards providing various kinds of shopping apparels and fitness accessories to the
people who would be interested in sports. The application is extremely interactive and provides a
high level of activity. The application platform also helps in connecting the athletes with a
personalized store, which would be able to provide customized form of recommendations and
various kinds of invitations towards their retail events (El-Amrawy and Nounou 2015).
3.2 Architectural Features of Nike Mobile Application
The architecture provided within the development of the Nike mobile application
provides some of the core features of architecture. These are mentioned as follows:
Providing Solutions – The mobile application would help in the improvisation of the
vision of the company. They would also be able to offer several kinds of technical based solution
in relation to the problems faced by the customers. They are also able to deliver solutions based
on the cloud based platform. The application also manages a backup of data and analytics for
their reference architecture (Incel, Kose and Ersoy 2013).
Innovation – The underlying architecture is capable of adapting to the latest forms of
technologies based within the trends of the industry and is thus able to provide a wide range of
solutions and products. They are also able to define the future perspectives of the application
with the help of a huge level of data mining and analytics process (Ajami and Teimouri 2015).
3.3 Interfaces of Nike Mobile Application
The Nike application is designed to satisfy the needs of the users. The mobile application
is meant for tracking the various activities regarding the tracking the activities of running,
jogging and others. The application is extremely user interactive (Huang, Xing and Wu 2013). It

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is supported with the help of a GPS and accelerometer, which would help in the activity of
tracking. The application has adopted several hints of a shade of brownish-orange, which would
make the UI to look lively and attractive. The UI of the application is extremely straightforward
and has an ease of usage. With regular updates to the application, Nike also provides newer form
of upgrades to the application that would help in motivating the user (Bartley et al. 2013).
3.4 Benefits of Nike Mobile Application
Some of the prime benefits of the Nike mobile application are:
Innovative Idea – The application is based on a free platform that allows the user to
connect with other people, which would help them to get motivated in activities related to
running.
Simple Usage – The application provides simple usability for the users to keep a track of
their activities and thus keep a record of their progress. The application also encourages people
to use the app in each of their daily activities (Chen and Pu 2014).
Personalization – The application is able to provide customized features to every user
with various kinds of major forms of updates. These features are mostly adapted for satisfying
the user and providing them with the best ever experience. Weather conditions and localization
are some of the important features that are provided within the application for putting an
influence over the users.
3.5 Business Processes of Nike Mobile Application
The company has greatly benefited in the sector of business with the latest form of
business strategies and the gained outcomes. Unlike most of the sport based application
platforms, the company helps in building an ecosystem for their users with the help of the
collected data from the application. Hence they make use of this valuable data for creating
several kinds of relevant form of experiences for their users. This would help them in connecting
with other athletes and thus would be able to gain much valuable interactions. This would not
only expand the growth of the application but would also be able to increase the profits within
the business (Turban et al. 2017).

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3.6 Impact of Nike Mobile Application on the Company
The development of newer form of applications based on mobile platform have eased the
way of challenge in the highly competitive market. It has been reported by Nike that the number
of mobile traffic has increased to a much higher level in the recent years as more people have
shifted to use their application for their daily activities. The mobile marketing technique have
increased the user base of the company as they have emerged as a form of profitable channel for
the company (Verma and Verma 2013).
4. Conclusion
Based on the above discussion, it could be concluded that with the rise of mobile based
applications, it has been extremely useful for the business to increase their base of users and
promote their application in the newest manner. The business of Nike have made their presence
in the online e-commerce market. Different kinds of digital investments have helped in the vast
form of experience for the users. They have understood that the mobile market could make a
major form of impact on the society and hence various kinds of transformation could be made to
be possible within the existing market. The use of mobile application is on the huge rise in the
society and hence this has urged Nike to deliver better form of services and bring newer form of
innovations within this sector for the huge benefits of the business.

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5. References
Ajami, S. and Teimouri, F., 2015. Features and application of wearable biosensors in medical
care. Journal of research in medical sciences: the official journal of Isfahan University of
Medical Sciences, 20(12), p.1208.
Bartley, J., Forsyth, J., Pendse, P., Xin, D., Brown, G., Hagseth, P., Agrawal, A., Goldberg,
D.W. and Hammond, T., 2013, November. World of workout: a contextual mobile RPG to
encourage long term fitness. In Proceedings of the Second ACM SIGSPATIAL International
Workshop on the Use of GIS in Public Health (pp. 60-67). ACM.
Carr, A., 2013. Nike: The no. 1 most innovative company of 2013. Fast Company, 11.
Chen, Y. and Pu, P., 2014, April. HealthyTogether: exploring social incentives for mobile fitness
applications. In Proceedings of the second international symposium of chinese chi (pp. 25-34).
ACM.
El-Amrawy, F. and Nounou, M.I., 2015. Are currently available wearable devices for activity
tracking and heart rate monitoring accurate, precise, and medically beneficial?. Healthcare
informatics research, 21(4), pp.315-320.
Haggège, M., Gauthier, C. and Rüling, C.C., 2017. Business model performance: Five key
drivers. Journal of Business Strategy, 38(2), pp.6-15.
Huang, D., Xing, T. and Wu, H., 2013. Mobile cloud computing service models: a user-centric
approach. Ieee network, 27(5), pp.6-11.
Incel, O.D., Kose, M. and Ersoy, C., 2013. A review and taxonomy of activity recognition on
mobile phones. BioNanoScience, 3(2), pp.145-171.
Lu, H., 2014. Social Description and Customer Thought Based in the Thinking of Sensor Internet
Business Background. Sensor Letters, 12(10), pp.1562-1566.
Schobel, J., Schickler, M., Pryss, R., Nienhaus, H. and Reichert, M., 2013. Using vital sensors in
mobile healthcare business applications: challenges, examples, lessons learned. In International
Conference on Web Information Systems and Technologies (pp. 509-518).

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Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic
commerce 2018: a managerial and social networks perspective. Springer.
Valentín, G. and Howard, A.M., 2013, February. Dealing with childhood obesity: passive versus
active activity monitoring approaches for engaging individuals in exercise. In Biosignals and
Biorobotics Conference (BRC), 2013 ISSNIP (pp. 1-5). IEEE.
Verma, D. and Verma, D.S., 2013. Managing customer relationships through mobile crm in
organized retail outlets. International Journal of Engineering Trends and Technology, 4(5),
pp.1696-1701.
Zhao, Z. and Balagué, C., 2015. Designing branded mobile apps: Fundamentals and
recommendations. Business Horizons, 58(3), pp.305-315.