Corporate/Business Law: Nike, NCAA Licensing Program Analysis

This report examines the corporate and business law aspects of the Nike and NCAA licensing agreement. It begins with an introduction highlighting the prominent presence of Nike in college football and the role of the CLC. The report then delves into the goals and objectives of the licensing program, which include protecting consumers, ensuring product quality, and generating revenue to support NCAA programs and scholarships. It also outlines the mission statements of both the NCAA, which focuses on academic and athletic excellence, and Nike, which aims to drive human potential through sports innovation. The report further discusses the importance of the licensing program in regulating business operations, protecting trademarks, and preventing illegal activities. Finally, the report references key sources used in the analysis, providing a comprehensive overview of the legal and business implications of the Nike and NCAA licensing agreement.

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Student’s Name
Institution Affiliate
Date

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Introduction
In reality, if you consider the college football recently, you will notice that the football
description of the balls and kits appearance are labeled Nike. This is supported by the fact that
Nike clearly stated the mission statement and the objectives to be achieved by the colleges that
promote football talent (Vann, 2015). The company aids in donating the football necessities and
the financial backup to support the operation and payment of the supporting staff. The CLC
represents the more than 200 features, mentioning the vast majority of schools in power five
conferences. Nike, at the end of the financial year, 2013-2014 ranked football the best on the
CLC's list.
Goals and objectives
The Nike and NCAA engaged in a long-term agreement with SEC licensing to administer
the domestic and international licensing program for both companies. The SEC runs the
administration of the Nike and NCAA licensing program (Gerrie, 2016). To obtain an SEC
license for producing merchandise containing the Nike and NCAA products, then one has to seek
authorization from the company's website or officials. The licensing of the Nike and NCAA that
covers the main objectives of the Nike and NCAA operations are to;
 Protect the consumer from faulty and inferior products withstanding the Nike and NCAA
trademarks.
 Ensure the quality and consistency of all the Nike and NCAA Championship Event
merchandise
 Generate revenue to aid and facilitate the Nike and NCAA programs. Besides, to fund
scholarships, programs, or services to athlete and football students of the participating
schools and conferences.

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 Protect the service marks, trademarks, and verbiage that relates to the NCAA and Nike
and ensure that the use of these marks reflects on the Nike and NCAA fairly.
Mission Statements
The NCAA mission for the athletes is to seek and inspire academic and athletic
excellence for the athletic students by challenging them to achieve the optimal intellectual and
personal development (Clark et al., 2015). The SEC yearns to come up with the environment
conducive for the modeling of student-athletes with integrity and strong personal values that
would to attaining a successful life and resources necessary for championship pursuit, to
graduate and become productive citizens. The licensing program will help to generate a safe and
secure business operation that will ensure that the nurtured talent in the students’ life can be
applicational to an extent off compensation should any losses occur. The illegal business
operation will be eliminated in the market.
The licensing program has helped the Nike company to come up with its mission, which
is to expand the drive for human potential. To create a groundbreaking sports innovation by
producing products at sustainable and worthwhile (Blumrodt & Huang-Horowitz, 2017). To
build a creative and diverse global team and by making an elevating impact in communities
where we live. Obtaining the business license will help to regulate the business operation by
eliminating the irregular business operation that might end up affecting the lives of a talented
your footballers in their future lives.

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References
Blumrodt, J., & Huang-Horowitz, N. C. (2017). Managing brand identity strategy: how
professional football wins the game. Journal of Business Strategy, 38(6), 31-37.
Clark, J. F., Colosimo, A., Ellis, J. K., Mangine, R., Bixenmann, B., Hasselfeld, K., ... & Divine,
J. (2015). Vision training methods for sports concussion mitigation and
management. JoVE (Journal of Visualized Experiments), (99), e52648.
Gerrie, W. (2016). More than Just the Game: How Colleges and the NCAA Are Violating Their
Student-Athletes' Rights of Publicity. Tex. Rev. Ent. & Sports L., 18, 111.
Vann, K. J. (2015). The Ethicality and Financial Impact of Paying Collegiate Athletes (Doctoral
dissertation, University of Mississippi).