MN5006QA: Nike Pro-Hijab Marketing Plan Development in the UK

This case study solution offers advice to Nike for developing a marketing plan for the "Pro-Hijab" in the UK. It emphasizes setting examples through influential figures, clarifying the message as inclusive rather than promotional, and accentuating equality and emotional conviction in marketing. The plan should focus on a clear aim targeting the audience, sending positive messages to counter Islamophobia, and ensuring product comfort with features like breathability and sweat-wicking. The marketing should center on women's needs, drive a strong message of inclusiveness and respect, and extend to print media due to limited social media access in some regions. It highlights the importance of conveying organizational intention through messages of social respect, equal opportunities, and boosting sports culture. Desklib provides access to similar case studies and solved assignments for students.

CASE STUDY

Table of Contents
2. What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in
the UK?........................................................................................................................................3
REFERENCES................................................................................................................................5

2. What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the
UK?
Answer- The organization is quite affluent in the world, yet there would be some issues when it
comes to “Pro-Hijab” products. Over the time with the evolution of digital marketing the women
of Arab peninsula are getting inclined to get participated in sports. So with this regard these
could be some key notions which can be imparted in attempt to be highly productive and
lucrative-
 It is suggested to the organization that there is need to set some examples before people
for this sake if it gets support form higher authorities than would be in its favour. If some
great and influential personalities would join this expedition then it will bring betterment
to the organization.
 It was also seen that the company was alleged for promoting Hijab. So the entity is
suggested to clear its position by extending clear message of inclusive practise, rather
than any expedition. If the message is all about promotion of equality then would not
taste bitter. The Pro-Hijab products must be shown as promotion of women so for
marketing plan the message of equality along with emotional conviction must be given.
 The marketing plan must be accentuating certain realm since the brand is having its
global presence so in such predicament if any wrong message is conveyed then may bring
severe repercussions to the entity. This particular marketing plan must have its clear aim
so can hit the targeted audience (Bahrainwala and O’Connor, 2019)
 It is found that the cases of Islamophobia are growing across the world, in such
predicament the only way to make the things better is by sending positive message. The
organization is having no relationship with any religion and its marketing must reveal this
message.
 The organization is also advised to make its products more comfortable. Some key
features such as softness, tiny holes, making sure optimal breathability, sweat-wicking
mesh etc. must be considered. Since the target market is now women who are socially not
much free and if they are not offered such products then their inclusiveness is not
possible in the sports.
 The marketing plan must keep these women in centre besides the fact that there will be
severe resistance. So marketing plan must cover all the needs of women and also

augment other values to them. It should be attention grabbing and must drive a strong
message.
 It is suggested that there is need to drive such a message which may make people believe
in the organizational intention. For this purpose, the message of inclusiveness, social
respect, equal opportunities, hiking performance, boosting up sport culture must be
extended. So the marketing practise of the entity should accentuate these notions (Aloui
and Amdouni, 2018)
 Still, the vast majority of such women are there in Arab side, they are still not having
much approach to social media platforms so the marketing policy should consider print
media too. It would give them upper hand in the marketing and would also be able to
augment their sales.

REFERENCES
Aloui, N. and Amdouni, C., 2018. The brand of'hijabers' between marketability and Islamic
identity. International Journal of Islamic Marketing and Branding. 3(4). pp.341-352.
Bahrainwala, L. and O’Connor, E., 2019. Nike unveils Muslim women athletes. Feminist Media
Studies, pp.1-16.