Nike: Product Analysis, Overview and Marketing Strategies Report

This report provides an overview of Nike's product analysis, covering its diverse range of offerings, including footwear, apparel, and accessories. The report highlights Nike's brand presence and its focus on product quality and innovation. It examines Nike's marketing strategies, including the use of retail stores and online platforms to reach customers. The analysis explores the factors influencing consumer purchasing decisions, such as product quality, brand equity, and product diversity. Furthermore, the report references studies that investigate consumer behavior and brand perception in the context of Nike products. The report concludes by emphasizing the significance of understanding consumer needs and providing high-quality services in the competitive sports market.

Nike is a leading manufacturing organisation that
provide sports-related products to a wide customer
range. Organisation was founded in the year of 1964
by Bill Bowerman and Phil knight. Nike has a
strong brand presence all overall world on the basis
of its products, quality, range and so on.
Stores: Nike products are on its different stores at
worldwide. Organisation also provides its products and
services online through its official website on which they
also promote their new arrivals for customers. Nike has its
leading stores and branches in different cities as New York,
Chicago, Portland, Los Angeles and so on.
Product is an object or system that are produced by
an organisation on the basis of their customer’s
requirement and need. Nike deals in numerous
products as:
Accessories: Nike is a well know brand because of
its accessories as well. Customers are more likely
for its watches, Nike+ supplements for iPod, bags,
socks and so on.
Footwear: Nike’s shoes are its flagship products.
Organisation provide Variety of sports shoes as
Football, Golf, baseball, Basketball and so on. While
designed such shoes, organisation focus on its
performance and for aesthetics.
Apparel: Nike is purely deals in Sports collection in
which its apparel cherished organisation’s goodwill in
target market. They perform well in sportswear, Nike
Basketball and Football categories as well.
Equipment: Apart from shoes and accessories, Nike
also deals in sports equipment as swimming kit,
baseball bats and balls, golf club equipment and so
on. Furthermore, they also deal in different sports
guards as shin guards, knee pads and wrap sleeves.
NIKE
Introduction
Product
Conclusion
From the above report it has been summarised that product
of an organisation is built or produced to satisfy needs of
customers. Main objective of organisation is to satisfy
requirement and need of customers by providing them
quality of services.
References
Wardani, Y.A., 2019. The Shopping Motivation Analysis Of
Nike Shoes Counterfeit Among STIE PGRI Dewantara
Students. Eksis: Jurnal Riset Ekonomi dan Bisnis. 14(1).
pp.55-66.
Riza, M.F., Fathoni, A. and Hasiholan, L.B., 2019.
ANALYSIS OF THE EFFECT OF BRAND EQUITY,
RODUK QUALITY, PRODUCT DIVERSITY TOWARD
PURCHASE DECISION WITH INTEREST CONSUMER
BUY AS MEDIATION VARIABLES (Study of Nike Shoe
Products at the Semarang Original Sport Center Store).