Nike Shoes: Marketing Strategies and Product Analysis Presentation

This presentation offers a comprehensive overview of Nike, a leading multinational corporation known for its footwear, apparel, and accessories. It begins with a historical context, tracing the company's origins and evolution. The presentation highlights Nike's diverse product range, including shoes, jerseys, and other sports equipment, emphasizing its wide appeal. It then delves into key brand identifiers, such as sponsorships and celebrity endorsements, which contribute to Nike's strong brand image. The presentation also discusses Nike's competitive pricing strategy and the various product categories offered for men, women, and children, from footwear to equipment. References to consumer behavior and sales force management are included to provide a deeper understanding of Nike's marketing approaches and market position.

Selling Presentation
Nike Shoes

Introduction
Nike is an American multinational firm that is involved in
producing, designing and manufacturing footwear, apparel and
accessories etc. The origin of Nike was started with the name of
Blue Ribbon Sports in 1964. However, the present situation of Nike
is very good as it has acquired varied apparel and footwear brand
and began divesting in different subsidiaries. Nike owns two key
subsidiaries i.e. Converse and Hurley International.

Product
 Business produces a wide range of sports equipment.
Following are its range of products.
 Shoes
 Jerseys
 Shorts
 Baselayers
 Cleats

Key brand identifiers
 Nike sponsors varied events and develops its brand
image in market. With the help of this each and every
individual identifies its and uses its a brand identity
Nike uses different sports celebrities in order to
promote the product.

Wide variety of offerings
 Nike offers a wide range of products such as shoes,
apparels and equipment that are currently at top selling
position. Company adopts competitive pricing as
compared to other fashion shoe retailer. Prices are set
on the basis of premium class segment.

Major product categories
 It provide products for men, women and children.
 Footwear
 Jerseys
 Eyewear
 Timepieces
 Bats
 Gloves
 Golf clubs
 Other equipments

Major product categories

References
Hoyer, D. W. and Maclnnis, J. D., 2012. Consumer
behavior. Cengage Learning.
Hoyer, D. W. and Maclnnis, J. D., 2012. Consumer
behavior. Cengage Learning.
Johnston, M. W. and Marshall, G. W., 2013. Sales Force
Management: Leadership, Innovation, Technology.
Routledge.
Johnston, M. W. and Marshall, G. W., 2013. Sales Force
Management: Leadership, Innovation, Technology.
Routledge.

Thank You