Nike's Marketing Mix: Promotional Strategy Analysis

This report provides an analysis of Nike's marketing mix, with a specific focus on its promotional strategies. The report highlights how Nike utilizes various promotional methods, including advertising, direct marketing, and public relations, to build and maintain its brand image. It details the company's use of advertising to attract customers, direct marketing efforts with sports teams and organizations, and the offering of discounts and special offers to boost sales. The report also examines Nike's use of social media for promotions and its efforts in retail stores to train staff for effective product promotion. Furthermore, the report references relevant academic sources, such as studies on retail marketing-mix effects and marketing-mix responses across retail formats, to provide a comprehensive understanding of Nike's marketing approach.

Marketing Mix- Nike
Marketing mix refers to collection of all the actions and
strategies that are use by the firm in order to promote the
product and brand in a market. There are four main type of
marketing mix element such that Price, place, promotion,
product. For this, the chosen P is Promotion for Nike shoes.
Promotion: Nike is mostly depend upon the effective
promotion of the products in order to maintain the
brand image of the company at international level.
Thus, company is mainly deal with shoes and for that
it use advertising that helps to attract range of new
customers towards it. Further, it also use direct
marketing which involves direct communication with
the sports team and other organization.
Apart from this, the quoted firm is also offer the range
of discount and special offers in order to attract range
of customers and also generate sales. Along with this,
it uses modern form of promotion method i.e. social
media that means it post all the new offers in its site so
that range of customers attract and purchase a
product.
Moreover, the company also maintain the
public relation means the company sponsor
and provides a financial support to other
organization i.e. community based
networks, promote the athletic shoes. Thus,
it also catch the eye of range of customers
towards it.
In addition to this, Nike also make their efforts in
stores where it provide training to their staff so
that they easily promote their products to the
customers and also contributes to the profitability.
References
Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects on patronage: A meta-analysis. Journal of
Retailing. 94(2). pp.113-135.
Jindal, P. and et.al., 2020. Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types. Journal of
Marketing. 84(2). pp.114-132.