Challenges Faced by Nike Due to Online Retailers: Report

This report examines the challenges faced by Nike in the retail industry, focusing on the impact of online retailers. The report outlines the research objectives, which include identifying challenges, assessing their impact on Nike, and evaluating potential strategies to overcome these obstacles. The methodology includes primary data collection through questionnaires and secondary data collection through journals, articles, and books. The report aims to analyze the issues faced by Nike and offer insights into how the company can adapt to the changing retail landscape. It also includes a Gantt chart for project management and references to support the research.

Proposal
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MAIN BODY...................................................................................................................................3
Aim..................................................................................................................................................3
Reason for choosing the theme...............................................................................................4
Data collection........................................................................................................................4
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Title: Challenges faced by Nike
MAIN BODY
Aim
“To identify the challenges faced by fashion retailers due to online retailers”. A case study
on Nike.
Research Objectives
 To identify the challenges faced by fashion retailers due to online retailers.
 To determine the impact of challenges upon Nike.
 To evaluate the strategies through which Nike can overcome the challenges.
Research Question
 What are the challenges faced by fashion retailers due to online retailers?
 What is the impact of challenges upon Nike?
 What are the strategies through which Nike can overcome the challenges?
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Background
Report include discussion on the challenges that has been faced by fashion retailers due to
online retailers. In this analysis of Nike is being conducted. This organisation is operating its
operations in retail industrial segment.
Reason for choosing the theme
It has been evaluated that leading stores like Nike and Adidas are facing challenges due to
increase in online retailers (Naseri, 2021). These are posing challenges in front of Nike that have
negative impact of company profit generation capabilities. This theme is chosen to have proper
understanding of the challenges along with determining effective strategies to overcome them in
a well define and effective manner. In addition to this, as a business student I am duly curious to
determine the strategies through which company like Nike can overcome the challenges posed
by online retailers.
Data collection
In order to conduct research primary and secondary data collection method will be undertaken.
In context with primary method questionnaire will be used (Soni, 2021). While on the other
hand, in terms with secondary method use of magazines, journals, articles and books will be
undertaken.
Gantt chart
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REFRENCES
Books and Journals
Naseri, R.N.N., 2021. An Overview Of Online Purchase Intention Of Halal Cosmetic Product: A
Perspective From Malaysia. Turkish Journal of Computer and Mathematics Education
(TURCOMAT), 12(10), pp.7674-7681.
Soni, P., 2021. Web-store image dimensions and online retail customer loyalty: investigating
mediators and moderators. American Journal of Business.
Jain, S., Mishra, S. and Mukhopadhyay, S., 2021. Critical success factors for luxury fashion
brands in emerging markets: Insights from a qualitative study. Journal of Global Fashion
Marketing, pp.1-15.
Krisjanous, J., Allayarova, N. and Kadirov, D., 2021. Clothing of righteousness: exploring
tensions of halal maternity wear on online apparel websites. Journal of Islamic
Marketing.
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