Nike (2018) Supply Chain Management Case Study: Analysis and Solutions

This case study provides a comprehensive analysis of Nike's supply chain management in 2018. It begins with an executive summary highlighting the importance of supply chain management in a competitive market and how Nike utilizes it to balance demand and supply, meet customer expectations, and achieve growth. The study includes a supply chain process map, a situation analysis of Nike's supply chain structure, and an evaluation of its performance, including physical flow of goods, information management, and organizational structure. The business context, internal policies, and external environment are also discussed. The study identifies key issues and problems faced by Nike, categorizes them, and prioritizes them. It then explores the generation and evaluation of alternative solutions, recommending a specific solution with justification, implementation details, and resource allocation. Finally, the study concludes with an overview of the supply chain performance and insights into the company's strategic decisions, making it a valuable resource for understanding real-world supply chain challenges and solutions.