Analysis and Strategy for Nike Online Showroom Marketing Report

This report provides a comprehensive analysis of Nike's strategy for establishing an online showroom. It begins with an executive summary outlining the company's goals, which include increasing profits and expanding its online presence. The report then delves into an analysis of Nike's current standing, identifying key issues and challenges, such as the impact of the internet and the need for innovative marketing strategies. A significant portion of the report is dedicated to analyzing competitors like Adidas and Reebok, examining their marketing strategies, target audiences, and brand recognition. The report also focuses on identifying Nike's target market, which includes individuals aged 18-40, and discusses project objectives, strategies, and implementation plans. The project objective is to gain financial profit by expanding the marketing area of the company with the development of a web application. The report concludes with recommendations, such as maintaining high-quality products and utilizing social media for promotion, and references to support the analysis.

Advertising marketing
Assignment

Advertising marketing
Executive summary
The Nike organization of footwear is looking forward for designing the web application for
the availability of online showroom of the company. The company focuses on fulfilling the
requirement of the customers by delivering the good quality product before hands. The profit
of the organization can be increased by analysing the requirement of the target audience and
the shortcomings of the marketing competitors like Reebok and Adidas. This study is
advantageous in maintaining the supply and demand of the product in the competitive market.
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Contents
Executive summary....................................................................................................................0
Introduction................................................................................................................................3
Analysis of the company............................................................................................................3
Issues..........................................................................................................................................3
Analysis of the competitors........................................................................................................3
Target market.............................................................................................................................4
Project objective.........................................................................................................................4
Project strategy...........................................................................................................................4
Implementation plan...................................................................................................................5
Recommendation........................................................................................................................6
Conclusion..................................................................................................................................6
References:.................................................................................................................................6
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Introduction
In this paper, we are looking forward to open the online showroom for the Nike shoe industry
to increase prosperity and the profit of the company. The success of the Nike online
showroom depends on the analysis of the marketing strategies, promotional activities,
analysis of the competitors, and analysis of the target audience. Creativity and additional
functional module in the web portal helps in attracting larger amount of customers towards
the company.
Analysis of the company
The Nike company is becoming one of the top brand in the sale of sports footwear and other
accessories. The aim of the company is to provide best services to their customers. In the
modern world of internet, the company decided to open the online showroom for their
customers so that they can get home based shopping experience.
Issues
The innovation in the trends and technology due to the increasing growth of internet has
restricted the growth of the company (Zlatanova, 2012). The customers are attracted towards
the online shopping centre. The owner of the company wants to change their marketing
strategy plan.
Analysis of the competitors
Adidas is the main competitor of the Nike company. The Adidas has increased their profit
with the development of web portal for their business. The marketing momentum of the
Adidas company got a failure due to the delivery of poor quality shoes to the customers at
their door step. The other major competitor of Nike is Reebok. The development of web
portal has completely transformed the working criteria of the company during the early stage
but later on the customer get distracted due to the delay in the delivery of the product.
Competitive analysis Adidas Reebok
Strategy Increased distribution and
sale through the development
of online stores
Reebok has increased their
operating cost to provide
good quality shows to the
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customers
Target audience Men, women, and children Men and Women
Brand Recognition of the brand is
improved
Recognition of the brand is
decreased due to improper
management of online
showroom
New design Provide similar design Working on providing new
design of shows with extra
features
Target market
The target audience of the company are the people who belong to the age between 18 to 40
years of age. Achieving fitness and the body shape is the major aim of the people (The
Internet marketing academy, 2014). The daily physical activity program of the people
requires a comfortable pair of shoes which are breathable. The addition of extra features in
the development of the shoes according to the requirement of the consumers helps in
attracting new customers towards the business (Millanyani, 2012). The study of target
audience helps in increasing the profit and the revenue generated by the company.
Project objective
The objective of the company is to gain financial profit by expanding the marketing area of
the company with the development of web application. The company is looking forward to
enter the foot step in the online global market. The company is focusing towards to increase
the revenue up to 50% of the company’s profit. The major aim is to develop new online
market for the business.
Project strategy
The Owner of the Nike organization is looking forward to develop the project strategy by the
analysis of core competitors such as Reebok and Adidas. The analysis of the competitors
marketing plan helps in delivering high quality product to the door step of the customers on
demand without making any delay in the delivery time of the product (Flynn, 2015). The
study of target audience helps in knowing the actual requirement of the customers. The
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recognition of the customer needs help in developing the product according to their
requirement. The requirement of the customers should be clearly analysed for the designing
and addition of the new features to the product to make it unique from the product of the
competitors. This study is advantageous in maintaining the supply and demand of the product
in the competitive market (Soles, 2013). The SWOT analysis of the company is helpful in
knowing restriction and constraints in the success of the company’s reputation.
Strength Weaknesses Opportunity Threats
Clear understanding
of the target audience
requirement
Online and offline
promotional
activities
Lack of awareness in
the customers about
the online portal of
the Nike showroom
Clear understanding
of the customers
requirement help in
adding new features
to the existing
product
Addition of new
marketing trends in
the web portal of the
marketing
competitors
Implementation plan
The implementation of the web portal for Nike organization should be indulged with the
promotional program to make customers aware about the entrance of the industry into the
world of online global market (Efrimidi, 2015). The social media platform is the best suitable
for undergoing promotional activities for the company because the social media is the point
of attraction for the age of people between 18 to 40 years which is the target audience of the
firm. The attractive images of the shoes and their extra features should be highlighted so that
it can be predicted by the newer generation.
The highlighted product should be equipped with the direct link of the company at the bottom
of the image so that the customers can directly go to that link and purchase the item of their
own choice from the online showroom of the company. After the purchase of the product, the
customers should be asked for rating the web portal (Davies, 2013). The achievement of five
star rating helps in attracting new customers towards the website because the highly rated
website is the preferred choice of the customers. The posting of the advertisement on the
Instagram portal is the most effective one for the popularity of the product and the web
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portal. The customers should be provided with the cash on delivery option also which helps
in building trust of them on the website.
Recommendation
It is recommended that high quality product should be delivered to the door step of the
customers on demand without making any delay in the delivery time of the product. The
supply and demand of the shoes stock should be maintained at the warehouse of the
company. The social media platform should be used for making the customers aware about
the availability of the online showroom of the Nike organization with the clear description
about the payment options, new extra features of the product, addition of attractive images,
and etc.
Conclusion
From the research, it has been concluded that the analysis of the target audience and the
pitfalls of the marketing competitors helps in the development of the successful online portal
for the company.
References:
Davies, T. (2013). Marketing Research and developing a marketing plan. Retrieved from
http://www.regionalbusiness.ca/images/pdfs/market_research_guide.pdf
Efrimidi, K. (2015). Marketing plan for developing and promoting sport shoes online shop
life shoes. Retrieved from http://diposit.ub.edu/dspace/bitstream/2445/64464/1/TFG-
ADE-Efrimidi-Ksenia-febrer15.pdf
Flynn, P. (2015). Nike marketing strategy: A company to imitate. Retrieved from
https://www.albany.edu/honorscollege/files/Flynn_Honors_Thesis_(5-11-15).docx
Millanyani, H. (2012). Online Marketing strategy of Cibaduyut footwear industry in
Bandung: An effort to face global hyper competitor. Retrieved from
http://www.sibresearch.org/uploads/2/7/9/9/2799227/riber2012-158_150-162.pdf
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Soles, P. (2013). Women shoe store marketing plan. Retrieved from
https://www.mplans.com/womens_shoe_store_marketing_plan/marketing_strategy_fc
.php
The internet marketing Academy. (2014). Developing an internet marketing strategy.
Retrieved from http://web.ftvs.cuni.cz/hendl/metodologie/developing-an-internet-
marketing-strategy.pdf
Zlatanova, R. (2012). Data management in the footwear industry. Retrieved from
https://www.cognizant.com/whitepapers/Data-Management-in-the-Footwear-
Industry-codex1569.pdf
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