Nike Sneakers Marketing: SWOT Analysis & Consumer Decision

This report provides a marketing analysis of Nike sneakers, focusing on the factors influencing consumer purchase decisions. It includes an overview of Nike, Inc., highlighting its position as a leading athletic apparel and footwear company. A SWOT analysis identifies the brand's strengths, weaknesses, opportunities, and threats, such as strong brand recognition and competition. The report also touches on Nike's mission and vision statements, emphasizing innovation and inspiration. The author's personal experience of purchasing Nike sneakers for $100 is used to illustrate the influence of unique features, strong distribution channels, and appealing designs. The conclusion affirms the positive decision to purchase the sneakers, citing their overall value and alignment with consumer needs. Desklib provides access to this and other solved assignments for students.

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Introduction
In this report, the discussion is made on the topic of marketing of particular product.
Nike sneakers have been purchased. In this report, analysis has been done on the product of
Nike by using the business tool such as SWOT Analysis.
Overview of company
Nike, Inc. is an American multinational corporation that is engaged in manufacturing
and worldwide marketing of footwear’s, equipment’s, accessories, and services. It is one of
the largest supplier of athletic and apparel. Nike is a growing company and it is world largest
sneaker company (Nike, 2018). Demand of the Nike sneakers is high as compare to the other
competitors in the sneaker market. The main focus of the company is on its Nike sneakers as
it offers the new designs and unique features. It has been seen that it is a first preference of
consumers in sneakers. It can be used for multipurpose as it provides the comfort for gym and
it can also wear in parties and functions as per its designs. The quality of these shoes
influences me to purchase the Nike sneakers in $ 100.
SWOT analysis
Strength
 It is one of the strong brands in
sportswear brand in the world.
 High demand in the market due to its
comfort and attractive colour.
 Innovative design.
Weaknesses
Demand is fluctuated with the passage of
time.
Old design has less demand as compare to
new designs.
Opportunities
 It can easily grab the online market
Threat
 Competitors are the main threat that

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share as it has the high demand.
 Expansion is another opportunity for
the product by building the strong
distribution network.
can play the role of barrier in the
growth of product such as puma,
rebook and many others.
 International brand currency is also
becomes a threat for the company.
Mission and Vision statement
The vision statement of the company is to remain the most authentic, distinctive and
connected brand in the market. The mission statement of the company is to bring the
inspiration and innovation to every athlete in the world (Smithson, 2019).
Nike Sneakers have unique features such as herringbone pattern and solid rubbers that
provide the comfort to consumers. The unique features of the sneakers help to influence me
to take the decision to purchase the product. It is observed that the distribution channel of the
organisation is strong as it has the large number of stores in the different locations. It was
very easy for me to buy the product from its retailing shops as per its strong distribution
channel. Staff of retailing outlets was also helped me to buy the product by showed the
variety of designs. The design of the sneaker is able to fulfil my demand in the terms of
design and comfort. Satisfying the demand develops the connection between the consumers
and the company and that is how the product states the vision statement.

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Conclusion
From the above analysis, it has been concluded that the decision to buy the Nike
sneaker is a right decision. It is a right choice for the consumer to buy the product in $ 100.

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References
Nike. (2018). About Us. Retrieved from: https://jobs.nike.com/about
Smithson, N. (2019). Nike Inc.’s Mission Statement & Vision Statement (An Analysis).
Retrieved from: http://panmore.com/nike-inc-vision-statement-mission-statement