Nike: Sports Organization Theory, Structure, and Effectiveness

This report provides a comprehensive analysis of Nike as a sports organization, examining its structure, leadership, and strategic management. It begins by defining Nike as a sports organization, exploring its objectives, goals, and structured activity systems. The report delves into organizational theory, critically analyzing key variables and research procedures. It assesses Nike's effectiveness, organizational structure, and competitive advantages, including its platform strategy. Recommendations for alliances, such as with Google and Amazon, are provided. The report further investigates sports organizations and change, discussing isomorphism, leadership changes, and product development. It explores power dynamics within the organization, including individual and organizational power, as well as the impact of organizational structure. The role of consultants, research, and conflict management are also considered. Finally, the report offers recommendations for improvement, focusing on customer education, decision-making efficiency, and creating an inclusive culture. A comprehensive bibliography supports the analysis.

SPORT ORGANIZATION
THEORY

Subsidiaries

Sports organisation
• Social entity
•Operating in the sports
industry
• Has objectives and goals
• Consciously structured
activity system

Is Nike a Sports
organisation?
YES
Sports organisation

Academic research on
management has allowed scholars
to develop several models and
concepts that help companies like
Nike to achieve their objectives
Organisation theory

•Being critical
• Defining the variable
• Collecting the information
• Analysis of the information
•Recommendation
Research procedure

The goal of Nike is to
serve the athlete
Goal of Nike

The effectiveness of the company
establishes with the success of
the organisation, the decisions
that the company has made have
mostly been successfully
implemented
Effectiveness

Organisational structure
CEO: Mark Parker
Chairman of the board:
Phillip .H.Knight
President of the brand:
Trevor Edwards
Global human
resource: David Ayre
Board of directors President of product
and merchandising:
Jeanne Jackson
Global Sports
Marketing: John
Slusher
General Counsel:
Hilary Krane
Chief Operating
Officer: Eric Sprunk
CFO: Andy Campion

Competitive Advantage

Competitive Advantage
Platform strategy is
implemented as well, Nike
has a digital platform that
allows other organisations
to operate in the platform
the name of the platform is
Nike+ Accelerator.

Recommendation of
Alliance
•Google
•Amazon Inc
•Tata Group

Sport Organizations and
Change
The concept of
Isomorphism
The similarity between
Adidas and Nike.

Sport Organizations and
Change
Appointment of
new VP
Change in
leadership
Paradox of change

Sport Organizations and
Change
Product
Development
Innovation
Creativity

Power and politics
Individual power: Board of
Directors
Organsiational Power: divided in
between the global and the
regional corporate leaders
Mark Parker: CEO

Power and politics
Impact of organisation structure
on power of the company

Role of consultant in
influencing Power and
politics
• Research
•Monitoring
•Evaluation

Conflict
Channel conflict caused during the
launch of e-commerce
Contrast in traditional business
model
Internal conflict

Recommendation
Educate the
customers:
improving the
content of the
promotion

Recommendation
Reduction of time in
the process of
decision making:
improving the
efficiency

Recommendation
Creating an inclusive
and diverse culture :
eliminating gender
biases

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