MCOM4040 Marketing & Communications: Nike's Stakeholder Campaign

This report provides an analysis of Nike's stakeholders, prioritizing customers, communities, employees, and the government. It examines Nike's internal goals, including fair labor, environmental conservation, and sustainability, specifically within the context of Nike Women shoes. The report further explores the expansion of promotional mix theories, detailing Nike's advertising, public relations, and sales promotion strategies. It highlights the company's focus on health-conscious women and promotion through gyms, health clubs, sports media, and channels. The report also discusses key messages, sponsorship, social media, internet marketing, direct emailing, and individual selling approaches. It explains how Nike utilizes marketing theories such as AIDA to achieve objectives like attention, interest, desire, and action in promoting its new product launches.

Stakeholders of Nike and communication campaign of the company
Nike is having a very large
range of Stakeholder, which
puts great significance to
the company and
influencing the sale of the
company, however the
company is targeting on
their major stakeholder
which are arranged as
according to the
prioritization and their
significance to the company.
Stakeholders of Nike are as following:
1. Customers: - Customers come at the top priority of the Nike,
the customers affect the revenue of the company and others.
2. Different Communities: - community foster customers to
buy that product more if that is having fair and good image in
the community. Nike is also working for development of the
communities which are helping Nike to collect revenue and
making up a good image. Nike is expanding its 1.5% of pre-
tax income and taking initiatives for this.
3. Employees of Nike: - Employees influence the effectiveness
of the company. The interest of this stakeholder consists of
fair compensation, development of Career and others.
4. Government: - This stakeholder provides legal permission
and manages other sources.
Internal Goals: - These stakeholders having values which includes
fair labour, conservation of the environment and in the
sustainability of the business I terms of Nike women Shoes.
Expansion of Promotional mix theories: -
Advertising: - Nike is promoting their shoes and this Special
Nike Women shoes with the help of mass media, which is
resulting in the increases in potential customers.
By maintaining Public relations: - Nike Women are
maintaining positive relationship with media and the public.
This company is putting efforts to minimise the negative
situations impact.
Sale promotion: - Nike women is providing flat sales off and
other very attractive offers on their shoes to gain the best
possible increase in their sale and promotion of the brand.
Internet marketing: - Nike Women shoes are continuously
promoting their brand on Internet, with the help of other
popular websites and advertising of google with the help of
Google's Adwords.
Social media: - Shoe company is placing daily messages and
promotional activities on social media.
References:
Adar, E. and et.al.,2016. Comparison of methods for sustainable
energy
management with sewage sludge in Turkey based on SWOT-
FAHP analysis.
/Renewable and Sustainable Energy Reviews./ 62. pp.429-440.
Amran, A., Ooi, S. K. and Devi, S. S., 2015. The Impact of
Business
Strategies on Online Sustainability Disclosures. Business
Strategy and
the Environment. 24(6). pp.551-564.
Nike for the promotion of their special Women collection, are
targeting women who are very much health conscious and
used to works-out, such as promoting in the Gym and other
health clubs where more and more come to know about new
sports shoes collection from Nike. The company is also
promoting on different sports relating media and channels
which is allowing them to come in contact with higher
number of sports women who likely to prefer Nike Women
Collection. The company promotes their products further by
using different key messages for to communicate with their
customers and promote their product using different sources
such as- Sponsorship, Social media, Internet marketing,
Direct Emailing processes to potential resources, selling by
individuals, by providing attractive sale offers, maintaining
their past public relations with their stakeholders and by
advertising through different sources of promotion.
Nike is using different marketing theories such as AIDA to
achieve their objectives such as
• Attention: - The company is graining attention of different
potential customers by continuously promoting and
trending their products in the market
• Interest: - By continuous trending Women shoes in the
market the company is developing interest in different
customers.
• Desire: - Company is desiring to increase the sale and
formation of good relation with their customers.
• Action: - Company is taking every possible action in the
promotion of new launched product in every direction.