This report provides a comprehensive analysis of Nike's business ethics, focusing on a case study involving a marketing campaign for the NikeLab NRG Beryllium Balaclava x MMW. The report identifies ethical issues related to the promotional material, particularly the use of a young black model, and its potential impact on social values. It delves into stakeholder perspectives, including customers, government, and investors, and examines the influence of ethical choices on these groups. Furthermore, the report explores two ethical theories, Teleological (Utilitarian) and Deontological, and their applicability to Nike's decision-making processes. The analysis extends to the qualities of ethical leadership and the creation of an ethical organization within the context of the Nike brand. The report concludes by emphasizing the importance of ethical considerations in business practices and their effects on stakeholders. The document is contributed by a student to be published on the website Desklib.