This report provides a comprehensive strategic marketing analysis of Nike, examining the company's response to the challenges posed by the COVID-19 pandemic and Brexit. It begins with an investigation of the current retail industry landscape, highlighting the impact of these events on market dynamics and consumer behavior. The report then delves into Nike's organizational structure and resource requirements, including staff and financial considerations. Environmental analysis, PESTLE analysis (political, economic, social, technological, legal, and environmental factors), and market analysis are conducted to assess the external factors influencing Nike's strategic decisions. The report also explores Nike's marketing and corporate objectives, market targeting and positioning strategies, and the application of the 7Ps of marketing (product, price, place, promotion, people, process, and physical evidence). Finally, the report offers an in-depth analysis of Nike's marketing strategies and provides concluding remarks on the company's future prospects in a rapidly changing global market. This report is a valuable resource for students seeking to understand strategic marketing planning in a real-world context, with Desklib offering additional resources like past papers and solved assignments to enhance learning.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
